IT Show & COMEX 2026 Singapore: Complete Exhibitor Guid

Planning to exhibit at Singapore's largest consumer technology showcase? This guide covers everything from getting there to setting up a winning booth using professional display solutions.

What is IT Show & COMEX 2026?

IT Show and COMEX are Singapore's premier consumer electronics exhibitions running simultaneously from 12-15 March 2026 at Suntec Singapore Convention & Exhibition Centre.

Expect:

• 500,000+ visitors across 4 days

• 500+ technology brands from global markets

• Latest smartphones, laptops, cameras, AI devices, smart home solutions

• Exclusive show deals and product launches

• B2B networking opportunities

These aren't trade-only events—they're open to the public with free admission and packed with tech enthusiasts, corporate buyers, and casual shoppers looking for deals.

Event Details:

• Dates: 12-15 March 2026 (Wednesday-Saturday)

• Location: Suntec Singapore Convention & Exhibition Centre

• Address: 1 Raffles Boulevard, Suntec City, Singapore 039593

• Organizer: Constellar Exhibitions Pte Ltd

• Website: comexitshow.com.sg

Getting to Suntec: Transportation Guide

Suntec Singapore is one of the most accessible venues in Singapore. You've got multiple options depending on your preference and budget.

By MRT (Fastest Option)

Esplanade Station (CC3) - Circle Line

• Distance: 3-minute walk

• Exit: A

• Advantage: Quickest direct route

• Ideal for: First-time visitors, those unfamiliar with the area

Promenade Station (CC4) - Circle Line & Downtown Line

• Distance: 5-minute walk

• Exit: C

• Route: Walk through Suntec City Mall, follow signage

• Advantage: Connected to 2 MRT lines for flexibility

City Hall Station (EW13/NS25) - East West & North South Lines

• Distance: 8-10 minute walk

• Route: Through City Link Mall to Esplanade Exchange

• Advantage: 2 major MRT connections, good option from different areas

Pro Tip: Arrive during off-peak hours (after 9:30 AM or before 7:00 AM) for easier MRT rides.

By Bus

Suntec Singapore has multiple bus stops with routes serving different parts of Singapore:

Main Stop: Suntec Singapore
Routes: 36, 70M, 111, 133, 133A, 162M, 518, 518A, 700A, 857, 97, 97A, 70A, 106, 502, 502A, 502B, 551, 578, 581, 577, 580, 575, 576, 579

This extensive bus network means you can reach Suntec from virtually anywhere in Singapore.

By Taxi or Grab

From Changi Airport: 20-30 minutes (off-peak)
Drop-off: Temasek Boulevard (main entrance)
Estimated Cost: S$20-35 depending on traffic

For group arrivals, grab a ride from your hotel or location directly to Temasek Boulevard entrance.

By Car: Parking Guide

Suntec City has 3,600 parking lots—the largest carpark facility in Singapore. Here's what you'll pay:

Weekday & Weekend Rates (12:00 AM - 6:00 PM)

• First hour: S$2.60

• Every additional 30 minutes: S$1.30

• Grace period: 10 minutes free

Evening Rates (6:00 PM - 12:00 AM)

• Flat rate: S$3.00 per entry

Money-Saving Hack: Park after 6 PM for a flat S$3.00 charge instead of hourly rates.

Additional Services:

• EV Charging: 28 charging points (Shell partnership)

• Motorcycle parking: S$0.65 per session

• Real-time availability: Check Parking.sg or Motorist app

Carpark Access Routes:

• Via Nicoll Highway

• Via Raffles Boulevard from Bras Basah Road

• Via Temasek Avenue

Where to Stay: Hotel Options Near Suntec

Whether you're in town for business or leisure, Suntec has excellent hotel options within walking distance or a short ride away.

Premium 5-Star Hotels

Marina Bay Sands

• Distance: 200m walk via Shoppes

• Features: Iconic rooftop infinity pool, Michelin-star dining

• Best for: Luxury experience, Instagram-worthy stay

Swissôtel The Stamford

• Distance: Direct connection via City Hall MRT

• Features: One of Southeast Asia's tallest hotels, level 70 bar, 12 dining outlets

• Best for: Convenience with luxury, dramatic city views

The Fullerton Hotel Singapore

• Distance: 5-minute drive

• Features: Heritage building, central CBD location

• Best for: Historic luxury near Raffles Place

The Ritz-Carlton Millenia Singapore

• Distance: Marina Bay area (5-minute drive)

• Features: Premium spa, infinity pool

• Best for: World-class service and amenities

Mid-Range Hotels (Great Value)

PARKROYAL Beach Road

• Distance: 5-minute drive

• Features: Outdoor pool, award-winning restaurant, spa

• Best for: Comfort at reasonable rates

Grand Park City Hall

• Distance: 5-minute walk from City Hall MRT

• Features: Near Raffles City Shopping Centre

• Best for: Budget-conscious travellers who want location convenience

Hotel NuVe Heritage

• Distance: 10-minute walk (Purvis Street area)

• Features: Boutique charm, heritage character

• Best for: Travellers seeking unique, personalized experience

Budget-Friendly Options

The Pod @ Beach Road

• Distance: 890 meters

• Type: Modern capsule hotel

• Best for: Budget travellers, younger crowd, short stays

The Snooze Hotel Bugis

• Distance: Bugis area (10-minute MRT to Esplanade)

• Features: Affordable, clean, well-located

• Best for: Budget-conscious visitors

Booking Tips:

• Book 2-3 months ahead for best rates

• Check for exhibition package deals during COMEX/IT Show period

• Prefer hotels with direct MRT access for convenience

• Use Booking.com or Trip.com filtering for "near Suntec Convention Centre"

Eating Near Suntec: Food Guide for Every Budget

One advantage of Suntec City—you're never far from good food. The integrated shopping mall has 300+ restaurants and cafes.

Quick Meals at Suntec City

Under S$15:

• Paik's Noodles (Korean): Jjajangmyeon S$11, Jjampong S$14

• Jollibee (Filipino): Chickenjoy meal from S$8.50

• True Cost (Fusion): Laksa S$14, happy hour wine S$5.50 (3-5:30 PM)

S$15-25:

• Tempura Makino (Japanese): Soba & tempura sets S$18.90-19.90

• Noci Pasta Bar (Italian): Pasta from S$14, risotto S$16

• Olivia & Co (Cafe): Pasta from S$19.80

• Sukiya (Japanese): Rice bowls under S$15

Casual Local:

• Song Fa Bak Kut Teh (peppery pork rib soup)

• Shake Shack (burgers)

• Multiple kopitiam for coffee and toast

Premium Dining

If you want to celebrate a successful exhibition day:

• Morton's The Steakhouse - USDA Prime steaks

• Ruth's Chris - Marina Bay location

• Nobu Singapore - Michelin-recommended Japanese fusion

• Jiang-Nan Chun - Award-winning Cantonese

Pro Tip for Exhibitors: Many nearby restaurants deliver to Suntec. Order food to your booth during setup or quiet periods.

Visitor Information: How to Access the Exhibition

Registration (Free)

Admission to IT Show & COMEX 2026 is completely free with pre-registration.

How to Register:

1. Visit comexitshow.com.sg

2. Click "Sign Up" or "Register"

3. Provide basic info (name, email, phone, company)

4. Receive confirmation email with entry details

5. Get the IT Show 2026 Show Guide with exhibitor map and exclusive deals

Benefits of Pre-Registering:

• Skip queues at entry (important with 500,000+ visitors)

• Instant QR code for entry

• Early access to Show Guide

• Updates on product launches and exclusive deals

Walk-In Entry: Yes, but expect longer lines during peak hours.

Operating Hours

Based on previous exhibitions at Suntec:

• Level 3: 11:00 AM - 9:00 PM

• Level 4: 12:00 PM - 9:00 PM

(Exact hours will be confirmed closer to the event)

What to Bring

• ID/Passport (may be requested)

• Phone (for pre-registration confirmation)

• Comfortable shoes (you'll be walking 5-10 km exploring booths)

• Power bank (busy exhibition floor, phones drain fast)

• Bags/backpack (for product brochures and giveaways)

Becoming an Exhibitor: Your Path to Success

Thinking about participating as an exhibitor? Here's exactly how to make it happen.

Step 1: Contact the Organizer

Constellar Exhibitions Pte Ltd

• Phone: +65 6403 2160 (Mon-Fri, 9:00 AM-6:00 PM SGT)

• Email: enquiries@constellar.co

• Address: 1 Expo Drive, #02-01, Singapore 486150

• Website: constellar.co

Reach out 6-9 months before the event for best booth locations and pricing negotiations.

Step 2: Booth Booking

You'll choose between two options:

Shell Scheme Booths

• Pre-built structure with walls, carpeting, lighting, name fascia

• Sizes: 3x3m (9 sqm), 3x6m (18 sqm), or larger

• Ideal for: First-time exhibitors, SMEs, quick setup

• Cost: S$3,600-7,200 for 9 sqm (space + basic build)

Raw/Space-Only Booths

• Empty floor space for custom design

• Requires professional contractor

• Complete creative freedom

• Ideal for: Product launches, premium brand showcases

• Cost: S$400-1,200 per sqm depending on location

Step 3: Budget Planning

Here's realistic costing for Singapore exhibitions:

Space Rental: S$3,600-7,200 (shell scheme, 9 sqm)

Additional Costs:

• Booth construction/upgrades: S$3,000-7,200

• Display materials: S$270-3,300 (pull-up banners, pop-up displays)

• Electricity/utilities: S$200-500

• Staff badges (2-4 included, extras S$50-100 each)

• Furniture rental: S$500-2,000

• AV equipment: S$300-1,500

Total Estimate for 9 sqm Booth:

• Budget exhibitor: S$5,000-8,000

• Mid-range exhibitor: S$10,000-15,000

• Premium exhibitor: S$20,000+

Important: Always add 10-15% buffer for unexpected costs.

Step 4: Exhibition Materials

This is where professional display solutions make a real difference. You don't need an expensive contractor—quality pull-up banners and pop-up displays do the job professionally.

Setting Up Your Booth: Display Solutions That Work

Your booth's success depends heavily on how you present your brand and products. Professional, well-designed displays attract visitors and communicate your message instantly.

Pull-Up Banner Stands: The Workhorse of Exhibitions

Pull-up banners are the most practical, affordable, and effective display solution for any booth size. They're quick to set up, durable, and professional.

Budget Series: S$95

• Setup time: 30 seconds, no tools needed

• Size: 85cm wide x 200cm tall (standard)

• Material: Vinyl graphics, retractable mechanism

• Humidity-resistant (perfect for Singapore climate)

• Includes: Stand, printed graphic, carrying case, 1-year warranty

• Lifespan: 100-500+ uses before wear

• Best for: First-time exhibitors, multiple locations, roadshows

Premium Series: S$110

• Enhanced stability with reinforced base

• Superior print quality on vinyl

• Professional carrying case

• Extended warranty

• Best for: Regular exhibitors, corporate events, B2B presentations

Deluxe Series: S$180

• Aluminum construction for durability

• High-resolution fabric printing (wrinkle-free, non-reflective)

• Advanced tension mechanism

• Lifetime mechanism warranty

• Best for: Intensive use, premium brand image, frequent exhibitions

Why Pull-Up Banners Work:

• Professional appearance matches expensive custom booths

• 30-second setup—no contractor needed

• Lightweight and portable (fits in taxi)

• Reusable hundreds of times (cost-effective over multiple events)

• Humidity-proof materials survive Singapore's climate

• Works in any booth configuration (corner, inline, island)

View the complete range of pull-up banner stands with specifications and pricing.

Specialty Sizes Available:

• 60cm wide (compact, side displays, meeting areas)

• 120cm wide (maximum impact, product showcase)

• Double-sided (visibility from hallways, two-sided displays)

Pop-Up Display Systems: The Booth Backdrop

For a more premium look with larger coverage, pop-up displays create impressive backdrops that dominate booth entrances.

Basic Pop-Up Display: From S$2,000

• System: 3x3m magnetic pop-up frame

• Graphics: High-resolution fabric panels

• Lighting: Professional LED spotlights included

• Setup: 15-20 minutes, no tools, 1-2 people

• Includes: Frame, fabric graphics, lights, wheeled hardcases

• Best for: Professional booth backdrops, growing businesses, modular flexibility

Explore pop-up display stands for detailed specifications.

Size Options:

• 3x1m: S$1,000-1,200 (compact backdrop)

• 3x2m: S$1,400-1,600 (medium booth)

• 3x3m: S$1,780-2,000 (standard booth size)

• Curved options: Add S$200-300 for curved dynamic look

Full Wrap Premium Pop-Up: S$3,300

• Complete 360° branding coverage

• Seamless full-wrap graphics for immersive experience

• Premium fabric with exceptional color reproduction

• Advanced frame for maximum stability

• Best for: Island booths, maximum brand exposure, flagship launches

Combining Banners + Pop-Ups: The Winning Formula

Corner Booth Strategy:

• 1 large 3x3m pop-up backdrop at entrance

• 2 pull-up banners at 45° angles on both open sides

• Result: Visibility from all angles, professional appearance, S$2,300-2,400 total investment

Inline Booth Strategy:

• 1 pull-up banner (120cm) centered at entrance

• 1 pop-up backdrop (3x2m) against back wall

• Result: Draws visitors in, provides brand wall, S$1,800-2,000 investment

Island Booth Strategy:

• 4 pull-up banners positioned at corners

• 1 pop-up display (3x3m) or multiple 3x2m in center

• Result: 360° visibility from any angle, maximum impact, S$2,600-3,500 investment

Additional Display Accessories

Brochure Holders & Literature Stands

• A4 brochure holders from S$30 (organize marketing materials)

• DL brochure holders from S$5 (compact literature display)

• Floor stands S$150-300 (multi-pocket options)

• Keeps booth organized and professional

Other Useful Items:

• A-Frame poster stands (S$250)—double-sided, flexible placement

• Snap frames (from S$49)—wall-mount posters, signage

• Sign stands (S$130+)—menu boards, pricing, directions

• Extendable poles (S$280)—floor-to-ceiling backdrop support

• Foamboard posters (from S$5)—lightweight, rigid displays

Browse the complete product catalog for all exhibition display solutions.

Design Tips for Maximum Impact

Your display design determines whether visitors stop by or walk past. Follow these principles:

The 5-Second Rule

Visitors should grasp your key message in 5 seconds before moving on. Structure your banner design strategically:

Top Section (25% of space):

• Company logo (prominent)

• Main headline (clear value proposition)

• Minimum font size for headline: 80-100pt

Middle Section (50% of space):

• High-quality product image (hero visual)

• 3-4 key benefit bullet points with icons

• Maintain white space (avoid cluttered design)

Bottom Section (25% of space):

• Contact info (phone, email, website)

• Clear call-to-action ("Visit Booth 3A-21", "Free Demo", "Win S$500 Voucher")

• QR Code (minimum 8cm x 8cm for easy scanning)

Need help with artwork? Download free banner printing templates to prepare your designs correctly.

Design Best Practices

• High contrast for readability from 3-5 meters away

• Large fonts: Minimum 24pt for body text

• Professional photography: Invest in quality product shots

• Brand consistency: Logo, colors, fonts match brand guidelines

• Avoid text overload: Maximum 20 words on entire banner

• Action-oriented: Use verbs ("Discover", "Experience", "Get", "Learn")

For IT Show & COMEX Specifically

Since you're showcasing technology:

• Highlight innovation (AI, smart features, latest tech)

• Show product in action (not just static photos)

• Include performance specs (where relevant)

• Emphasize exclusive show pricing if applicable

• Feature user testimonials or awards

Learn more about effective exhibition design principles for Singapore shows.

Booth Placement Strategies

Where you place your displays matters. Adapt your strategy to your booth layout:

Corner Booths (2 open sides):

• Position pull-up banners at 45° angles facing both directions

• Creates visibility as visitors approach from either side

• More expensive but worth it for foot traffic

Inline Booths (1 open side):

• Center 85cm or 120cm banner at entrance

• Symmetrical layout with reception area

• Pop-up backdrop on back wall for brand statement

• Classic professional setup

Island Booths (4 open sides):

• Place banners at all four corners

• Central pop-up display or demo area

• Ensure consistent lighting on all sides

• Maximum visibility but highest complexity

Meeting/Consultation Spaces:

• Smaller 60cm banners as professional backdrop for client discussions

• Position behind seating area

• Creates branded environment without overwhelming space

Read our complete guide on planning your exhibition space for optimal booth layouts.

Exhibitor Checklist: Setup Day Timeline

90 Days Before Event:

• Reserve booth space with Constellar

• Consult with Pullupstand.com on display needs

• Finalize booth concept and budget

60 Days Before:

• Select pull-up banners, pop-ups, accessories

• Submit artwork files for printing

• Order any additional booth materials

30 Days Before:

• Receive and approve printing proofs

• Confirm delivery schedule

• Lodge technical requirements with venue

7 Days Before:

• Receive all exhibition materials

• Test pull-up banner setup with team (takes 30 seconds)

• Pack and organize transport

Setup Day (11 March 2026):

• Access booth 8:00 AM - 6:00 PM

• Pull-up banner setup: 30 seconds per banner

• Pop-up display setup: 15-20 minutes

• Arrange furniture, signage, giveaways

• Final booth walkthrough and approval

• Briefing with booth staff on product messaging

Opening Day (12 March 2026):

• Arrive early for final checks

• Brief staff on first-day strategy

• Test all lighting and displays

• Be ready for 11 AM opening on Level 3

Get practical tips on preparing your exhibition posters and banners before the event.

Why Pullupstand.com for Your Exhibition?

When you're preparing for IT Show & COMEX 2026, choosing the right display partner matters. Pullupstand.com has been Singapore's trusted exhibition display specialist since 2007, serving over 10,000 brands.

Why Companies Choose Pullupstand.com

Experience That Matters:

• 17+ years in the exhibition industry

• Track record with global brands (Tesla, Grab, Dyson, Rolls Royce, Singapore Airlines)

• Knows what works at Singapore venues

Quality You Can See:

• High-resolution printing on premium materials

• Humidity-resistant solutions designed for Singapore climate

• Professional finishes that rival expensive contractor booths

Service That's Reliable:

• 2-3 day turnaround on orders

• Fast, professional delivery to Suntec

• Dedicated support throughout your exhibition

Solutions That Fit Your Budget:

• Pull-up banners from S$95—premium quality without premium price tag

• Complete booth packages from S$270

• Flexible options for any booth size or budget

One-Stop Shop:

• Pull-up banners, pop-up displays, brochure holders, signage stands

• Everything you need in one place

• No need to coordinate multiple vendors

Expert Design Support:

• Free consultation on booth layout and display strategy

• Design team can assist with artwork if needed

• Recommendations based on 10,000+ exhibitions

Read customer success stories from exhibitions across Singapore.

How to Order

Contact Pullupstand.com:

• Website: pullupstand.com

• Phone: +65 6745 1153

• WhatsApp: +65 8891 9518 (fastest response)

• Email: info@pullupstand.com

Showroom Visit (Recommended for Large Orders):

• See actual product quality in person

• Practice banner setup before your event

• Discuss custom solutions with exhibition experts

• Browse complete product catalog

Online Ordering:

• Browse products at pullupstand.com

• Upload artwork files

• Order tracking and delivery confirmation

• Technical support via email or WhatsApp

Maximizing Your Exhibition ROI

IT Show & COMEX 2026 attracts 500,000 visitors. Here's how to ensure maximum return on your exhibitor investment:

Pre-Event Marketing

• Announce your booth location and exclusive IT Show deals on social media

• Email your customer database about your exhibition presence

• Share sneak peeks of products launching at the show

• Create event-specific hashtags to track buzz

Booth Activation

• Product Demonstrations: Live hands-on demos draw crowds

• Exclusive Show Pricing: Create urgency with time-limited deals

• Giveaways & Contests: Collect contacts through prize draws

• Photo Opportunities: Encourage visitors to share booth photos on social media

• Expert Consultations: Position team members as knowledgeable advisors, not just salespeople

Lead Capture

• Collect visitor information through booth sign-ups or QR codes

• Prepare follow-up materials for post-show contact

• Track which products generated most interest

• Note competitor positioning and visitor feedback

Post-Event Follow-Up

• Contact leads within 48 hours while interest is fresh

• Send thank you messages to booth visitors

• Share photos and highlights from your exhibition

• Convert leads into actual sales within 2-4 weeks

Measuring Success

Track these metrics:

• Booth Traffic: Estimate visitor count daily

• Lead Quality: How many leads converted to inquiries or sales

• Sales Generated: Direct sales during the 4-day event

• Brand Awareness: Social media mentions, media coverage, word-of-mouth

• Cost Per Lead: Total booth cost ÷ number of qualified leads

Discover proven strategies in our 2026 trade show hacks guide for instant booth upgrades.

Common Questions Answered

Q: Is IT Show free to attend?
A: Yes, admission is free with pre-registration at comexitshow.com.sg.

Q: How long does it take to set up a booth?
A: Pull-up banner setup takes 30 seconds per banner. Pop-up displays take 15-20 minutes. Total booth setup typically 1-2 hours including furniture and signage.

Q: What if I need last-minute changes to my booth?
A: Pullupstand.com handles rush orders. Contact them at +65 8891 9518 (WhatsApp) for expedited service.

Q: Can I reuse the same pull-up banners at multiple shows?
A: Yes, pull-up banners are designed for 100-500+ uses. Just change the graphics between shows.

Q: What's the best time to visit if I'm going as a viewer?
A: Arrive weekday mornings (Thursday-Friday) for smaller crowds. Weekends are busiest.

Q: Where should I prioritize my booth if budget is tight?
A: Location matters less than booth quality. A well-designed booth with professional banners in a lower-traffic spot beats a poorly designed premium location.

Q: Can I ship materials directly to Suntec?
A: Yes, coordinate with Suntec's in-house logistics. Pullupstand.com can facilitate delivery arrangements.

Final Takeaway

IT Show & COMEX 2026 represents a rare opportunity to reach 500,000 tech enthusiasts and buyers in a single 4-day event. Whether you're visiting to explore the latest technology or exhibiting to launch products and generate leads, this guide provides everything you need.

The venue is accessible, hotels are plentiful, food options abound, and professional booth solutions like pull-up banners from Pullupstand.com make it possible to create an impressive presence without breaking the bank.

Ready to participate?

• Visitors: Pre-register at comexitshow.com.sg for free admission

• Exhibitors: Contact Constellar at +65 6403 2160 for booth booking

• Display Solutions: Reach Pullupstand.com at +65 6745 1153 for professional banners and displays

See you at Suntec in March 2026!