World Ageing Festival 2026: Singapore Exhibition Guide

Singapore becomes a super-aged society in 2026. One in five residents will be 65 or older. If you work in healthcare, eldercare, or senior services, the World Ageing Festival 2026 (14-15 April at Marina Bay Sands) is where Asia's trillion-dollar silver economy meets opportunity.

This guide answers every question visitors and exhibitors ask:

• Why attend?

• How to register?

• How to get there?

• What exhibitors need to succeed?

• Which display solutions maximize ROI?

What is World Ageing Festival 2026?

The 17th World Ageing Festival, organized by Ageing Asia, brings together thousands of participants, hundreds of international brands, and over 130 speakers from 40+ countries to address Asia's most pressing demographic challenge: an aging population.

Quick Facts at a Glance

• Dates: 14-15 April 2026 (Monday-Tuesday)

• Venue: Marina Bay Sands Expo & Convention Centre, Hall C, Singapore

• Hall Size: 4,170 square meters

• Theme: "Embracing Longevity: Asia's Priority, The World's Opportunity"

• Organizer: Ageing Asia

• Expected Attendance: 8,000+ participants

• Exhibitors: 200+ international brands

• Exhibition Hours: 09:00 - 18:30

• Registration Opens: 08:00

Why This Matters: Asia's Silver Economy is Booming

The Numbers Behind the Opportunity

The demographic reality is impossible to ignore:

Asia-Pacific's Aging Population:

• 1.3 billion people will be aged 60+ by 2050

• Asia currently represents the fastest-aging region globally

• By 2050, elderly population will triple compared to 2010 levels

• Women make up 53% of people aged 60+

Singapore's Specific Challenge:

• Officially becomes a "super-aged society" in 2026 (20%+ aged 65+)

• The 80+ population jumped 60% in just one decade

• From 91,000 seniors (2015) to 145,000 seniors (2025)

• Median age continues rising (currently 43.7 years)

• By 2030, nearly one in four Singaporeans will be aged 65+

The Silver Economy Opportunity:

• Asia-Pacific silver economy valued at US$4.56 trillion

• Growing at 7% annually through 2032

• China's eldercare market alone will reach USD 2 trillion by 2030

• South Korea's market projected at USD 120 billion by 2030

• Indonesia has 29 million people aged 60+ (growing to 74 million by 2050)

What This Means for You:

If you're not preparing for aging populations now, your competitors are. This exhibition is where Asia's leading healthcare providers, technology innovators, and care facilities gather to solve the challenge that will define the next 25 years.

What Makes World Ageing Festival Different?

Unlike medical-only conferences, this exhibition covers the complete aging ecosystem across eight integrated sectors:

Eight Key Exhibition Areas

1. Assistive Living Technologies
Smart home systems, mobility aids, fall detection devices, and daily living support equipment that help seniors maintain independence.

2. Home & Community Care Services
In-home nursing, meal delivery programs, community wellness initiatives, and neighborhood-based support systems.

3. Healthcare Solutions
Medical devices, diagnostic equipment, telehealth platforms, and preventive care technologies specifically designed for senior populations.

4. Active Aging Programs
Fitness solutions, cognitive training apps, social engagement platforms, and wellness programs that keep seniors healthy and engaged.

5. Emerging Technology
AI-powered monitoring systems, IoT sensors for health tracking, care management software, and smart building integrations.

6. Wellness & Mental Health
Mental health services, nutrition programs, psychological support, and holistic wellness approaches for older adults.

7. Rehabilitation Equipment
Physical therapy devices, recovery programs, occupational therapy tools, and post-injury support systems.

8. Wellness Tourism
Medical travel packages, recovery resorts, therapeutic retreats, and international health programs.

This breadth means you'll find solutions for the complete aging journey—from healthy active seniors to those requiring intensive care support.

Who Should Attend World Ageing Festival 2026?

For Healthcare Professionals & Facility Operators

If you run or work in hospitals, nursing homes, home care services, or rehabilitation centers, this exhibition showcases cutting-edge equipment and care models proven in markets ahead of the aging curve like Japan and South Korea.

What you'll discover:

• New care equipment that improves outcomes while reducing costs

• Technology that improves staff efficiency

• Best practices from leading Asian facilities

• Solutions to common operational challenges

• Partnership opportunities with technology providers

For Technology Companies & Innovators

The event attracts AI developers, IoT specialists, healthcare tech startups, and digital health entrepreneurs looking to connect with actual decision-makers from hundreds of eldercare facilities actively buying solutions.

Why you should be there:

• Meet qualified buyers in one location

• Demonstrate products to decision-makers

• Get feedback on product-market fit

• Identify distribution partnerships

• Showcase innovation to regional leaders

For Real Estate, Design & Architecture Professionals

Architects, interior designers, and senior living developers find age-friendly design solutions, from dementia-friendly spaces to smart building systems.

Topics you'll encounter:

• Age-friendly design principles

• Regulatory requirements for senior facilities

• Technology integration in physical spaces

• Singapore's Age Well Neighbourhoods initiative

• Case studies of successful senior living projects

For Government & Policy Makers

Health ministry officials, urban planners, and social welfare agencies attend to benchmark best practices from leading aging societies and understand emerging policy trends.

For Seniors & Family Caregivers

Public Day: April 15 (Free for ages 50+)

If you're planning retirement, caring for aging parents, or want to explore products supporting independent living, April 15 welcomes you with free admission.

Activities on Public Day:

• Active Aging Seminar with health professionals

• Hands-on product testing

• Conversation with care providers

• Resources for family caregivers

• Planning tools for retirement

How to Register: 3 Simple Options

Option 1: Free Exhibition Pass (Most Popular)

Designed for trade professionals who want full access to the exhibition floor and seminars.

Includes:

• Full access to exhibition floor (200+ brands)

• Eldercare Operations Seminar

• Active Aging Seminar

• Demo Stage presentations

• Networking areas

Who should choose this: Facility managers, procurement officers, healthcare professionals, technology buyers, caregivers

Register at: worldageingfestival.com/waf2026/

Option 2: Paid Delegate Pass

For those wanting deeper engagement with conference sessions and networking events.

Includes everything above, plus:

• Opening Ceremony

• WAF Networking Reception (April 14 evening)

• Full Ageing Asia Innovation Forum access (both days)

• Conference materials and documentation

• VIP networking sessions

Cost: Premium pricing for comprehensive access

Best for: Decision-makers, C-suite executives, government officials, investors

Enquiries: sylwinang@ageingasia.com

Option 3: Public Day Pass (April 15 - Free)

Seniors aged 50+ can attend free on April 15 specifically for the Active Aging Seminar and exhibition browsing.

Perfect for:

• Individuals planning retirement

• Family caregivers

• Anyone exploring senior living options

Getting to Marina Bay Sands: Complete Navigation Guide

By MRT (Recommended - Fastest & Easiest)

Station: Bayfront MRT (CE1/DT16)
Lines: Circle Line & Downtown Line
Operating Hours: 6:00 AM - Midnight daily
Journey Time from Airport: 35-40 minutes

Step-by-Step from Changi Airport:

1. Exit airport terminal to the MRT station

2. Take the East-West Line (Green Line) toward City

3. Ride until Tanah Merah Station (approximately 10 minutes)

4. Transfer to Circle Line heading toward Marina Bay

5. Exit at Bayfront Station (CE1/DT16)

6. Follow signage to Marina Bay Sands Convention Centre

7. Use air-conditioned underground walkway connecting station to Hall C

8. Total fare: SGD 1.80 - 2.30

9. Total journey: approximately 40 minutes

From Singapore City Centre:

• Orchard: 10 minutes via Circle Line

• Raffles Place: 5 minutes

• Marina Bay: Direct connection

Pro Tip: The underground walkway is fully air-conditioned. Even in Singapore's heat, you'll arrive cool and comfortable.

By Bus

Route: Stop 03509 (Marina Bay Sands Hotel Tower 2)
Services: Routes 97, 106, 133, 502, 518, NR8
Best for: Local travel or specific neighborhoods
Journey time: Varies by starting location

By Car or Taxi

Parking is available at Marina Bay Sands but fills quickly during major exhibitions.

Recommendation: Arrive before 9:00 AM if driving, or use MRT for reliability and convenience.

Address for GPS:
Marina Bay Sands Expo & Convention Centre
10 Bayfront Avenue
Singapore 018956

For Exhibitors: Your Complete Success Playbook

Landing a booth at World Ageing Festival puts your brand before 8,000+ qualified buyers in the eldercare sector. But 70% of exhibitor ROI comes from preparation, not just the event itself.

Here's your step-by-step guide to exhibition success. For more strategies, read our comprehensive exhibition booth design guide for maximizing trade show ROI.

Step 1: Set Measurable, Specific Goals (3-4 Months Before)

Vague goals guarantee vague results. Specific goals drive execution.

Examples of Strong Goals:

✓ "Collect 150 qualified contacts from Singapore nursing homes with 100+ beds"
✓ "Schedule 20 product demos with facility managers during the event"
✓ "Generate 30 sales leads from Malaysia and Thailand"
✓ "Launch new product to 500+ decision-makers"

Examples of Weak Goals:

✗ "Get leads"
✗ "Build awareness"
✗ "Network"

Write down 2-3 specific, measurable goals. These become your North Star for all preparation decisions. Learn more about maximizing exhibition results with proven strategies.

Step 2: Order Professional Display Materials (6-8 Weeks Before)

Your booth is only as effective as its displays. For a standard 3m x 3m booth, you need strategic visual materials that attract attention and communicate value instantly. Check out our guide on planning your exhibition space for optimal layout.

Essential Display #1: Pull Up Banner Stands

Pull up banners are exhibition essentials because they:

• Set up in 60 seconds without tools or special skills

• Transport easily on MRT or by car

• Reusable for multiple events throughout 2026

• Cost-effective starting from SGD 95

• Provide professional appearance matching custom displays

Why They Work:
Exhibition halls are crowded. Banners positioned vertically at eye level create visual impact from 10+ meters away. Horizontal table displays disappear into the crowd.

For World Ageing Festival, Order:

Back Wall Banner (1-2 units):
Your primary brand statement. Choose Pull Up Stand Premium Series for maximum visual impact. Size: 24" to 48" wide depending on booth depth.

Design Strategy:

• Logo clearly visible at top

• Headline at eye level (1.5m height) answering "What's in it for me?"

• Three to five key benefits as short bullets

• Clear call-to-action

• QR code for additional information

Learn professional design principles in our modern banner design guide with 2025 trends.

Side Banners (1-2 units):
Supporting messages about product features or case study highlights. Pull Up Stand Budget Series (from SGD 95) works perfectly for secondary messaging.

Design Strategy:

• Keep total text under 15 words

• Use high-contrast colors

• Feature high-resolution images (300 DPI minimum)

• Align with brand guidelines

For detailed design tips, read our pop-up banner design guide covering Canva, Photoshop and pro tools.

Essential Display #2: Literature Display Stands

Zig-zag stands hold brochures at natural eye level, encouraging self-service without visitors needing to ask.

Zig Zag Stand A4: SGD 250 (holds approx. 30-50 brochures)
Zig Zag Stand A3: SGD 420 (holds approx. 50-80 brochures)

Placement Strategy: Position at booth perimeter so passersby can grab information without entering your space. This works as a traffic filter—people interested enough to grab a brochure become warm leads.

Content Tip: Design brochures with clear hierarchy. Put your strongest benefit first. Include QR code linking to product page or demo video.

Essential Display #3: Aisle Signage

A-frame poster stands (from SGD 250) act as traffic directors if venue regulations permit aisle placement.

Strategy: Place in high-traffic areas facing booth entrance. Change poster between Day 1 and Day 2 to highlight different products or special offers.

Design Tip: Use bright colors and minimal text. Aim for 5-second comprehension.

Essential Display #4: Printed Collateral

Print 500-1,000 professional brochures including:

• Product specifications and features

• ROI calculator or outcome metrics

• QR code linking to landing page

• One case study (maximum one page)

• Contact information with website and phone

Quality Matters: Use premium paper stock. Poor printing quality damages credibility more than no brochure at all.

Order through: pullupstand.com brochure printing services with healthcare-appropriate templates.

Complete Package Option

For first-time exhibitors, pullupstand.com's Basic Pop-Up Display Bundle (from SGD 2,000) includes backdrop, multiple banners, accessories, and setup support—everything needed for professional appearance without custom booth construction.

Step 3: Create Designs That Convert Visitors to Leads (6 Weeks Before)

Design quality determines exhibition success. Research shows 70% of exhibition impact comes from visual design decisions.

For comprehensive design guidance, explore our exhibition design guide covering pull-up banners and pop-up displays specifically for Singapore trade shows.

Avoid These Common Design Killers

Killer #1: Excessive Text
Visitors have 3-5 seconds to scan your booth. If your banner contains 50+ words, virtually no one reads it.

Fix: Maximum 5 bullet points per banner. Lead with benefit, not feature.

• "Reduce fall incidents by 40%" (benefit)

• NOT "Advanced sensor technology with AI algorithms" (feature)

Killer #2: Poor Color Contrast
Light text on light background = invisible from 5 meters.

Fix: High contrast combinations. Dark text on light background, or vice versa. Test visibility from 10 meters away before printing.

Killer #3: Low-Resolution Images
Blurry logos and pixelated photos destroy credibility instantly.

Fix: Use 300 DPI minimum for all images. Always use vector logos (not rasterized).

Killer #4: Missing Call-to-Action
"Learn more" is too vague. "Scan QR for Free Trial" is clear and actionable.

Fix: Include obvious, benefit-driven CTA at eye level. Make QR codes large enough to scan from 1 meter away.

Killer #5: Closed Booth Layout
Tall barriers and back-wall tables create "castle wall effect," blocking visitor entry.

Fix: Open layout. Stand at booth front. Remove barriers between you and visitors.

For more exhibition panel ideas, check out our guide on designing exhibition panels for successful booths.

Banner Design Checklist

Use this before final production:

•  Logo visible at top

•  Headline clearly answers "What problem do you solve?"

•  3-5 benefit bullets maximum

•  High-resolution images (300 DPI)

•  Prominent CTA with QR code

•  Contact info at bottom

•  5-10mm margins for print-safe area

•  Colors in CMYK mode (not RGB)

•  Font readable from 10+ meters

•  Company website visible and correct

For professional design fundamentals, read our professional banner design guide with layout, typography and color strategies.

Messaging Strategy for Eldercare/Healthcare

Avoid clinical jargon. Speak to outcomes that matter:

✓ "Reduce caregiver turnover 30%"
✓ "Enable seniors to age at home safely"
✓ "Cut medication errors by 50%"
✓ "Improve quality of life, reduce costs"

✗ "Advanced algorithmic optimization"
✗ "Cloud-integrated platform solution"
✗ "Synergistic care delivery model"

Decision-makers care about outcomes. Technical jargon shows you're disconnected from actual user needs.

Step 4: Execute Pre-Show Marketing (2-3 Weeks Before)

Exhibitors who market pre-event get 3x more booth traffic.

Social Media Strategy

Post 5 times before April 14:

Post 1 (3 weeks before):
"Excited to exhibit at #WAF2026 World Ageing Festival! Stop by Booth [X] to see our new [product name]. April 14-15 at Marina Bay Sands. #AgeingAsia #Eldercare"

Post 2 (2 weeks before):
"Live demo alert: We're demonstrating [product] at World Ageing Festival Singapore. Book your 15-minute demo: [Calendly link]. Booth [X]"

Post 3 (10 days before):
[Behind-the-scenes photo] "Prepping for Singapore's largest eldercare event! Our team is ready to show you how we're solving [specific problem]."

Post 4 (1 week before):
"Special offer at World Ageing Festival: Free consultation + 20% discount on [service]. April 14-15 at Marina Bay Sands Hall C. See you there! #WAF2026"

Post 5 (3 days before):
"It's almost here! World Ageing Festival starts April 14. Directions: Marina Bay Sands, Hall C. Find us at Booth [X] for [specific benefit]. #AgeingAsia"

Tags & Hashtags:

• Tag: @ageingasia

• Hashtags: #WorldAgeingFestival #WAF2026 #AgeingAsia #Eldercare #HealthTech #SingaporeExhibition

Email Campaign

Send to your existing customer database:

Subject Line: "Meet Us at World Ageing Festival – Booth [X]"

Email Body:

We're showcasing [product/solution name] at Asia's largest eldercare exhibition April 14-15 at Marina Bay Sands Hall C, Booth [X].

Schedule your personal demo: [Calendly link]

Special show offer: [Specific discount or bonus]

What we're featuring:

• Live product demonstration

• Case study from [specific facility type]

• Exclusive pricing available only during the event

Can't attend? Reply to schedule a virtual demo.

See you at the show!

Direct Personal Outreach

Call or email your top 20 prospects personally.

Script: "I'll be at World Ageing Festival Tuesday morning showcasing [product]. Would you be available for a 15-minute coffee chat at our booth around 10am?"

Research shows personal invitations convert 10x better than mass emails.

Step 5: Booth Execution (April 14-15 - Event Days)

Preparation: Arrive Early

Most venues allow setup morning of April 14 or day before. Arrive as early as possible.

Bring to setup:

• All display materials (banners, stands, brochures)

• Backup banners and collateral

• Tools (scissors, tape, zip ties, extension cords, power banks)

• Comfortable shoes

• Water and light snacks

• Phone chargers

Setup sequence (approximately 2 hours for 3x3 booth):

1. Unpack everything and do inventory check

2. Assemble table structures and shelving

3. Install pull up banners (60 seconds each—extend pole, pull graphic, secure)

4. Arrange furniture, demo units, and product displays

5. Test all electronics (laptops, tablets, demo equipment)

6. Stock literature stands with brochures

7. Walk around from visitor perspective—what catches your eye from 10+ meters?

8. Take photos for social media documentation

9. Brief your team on booth layout and roles

10. Test your sales pitch on team members

Pro Tip: Test lighting. Convention hall lighting can create harsh shadows. If your product features screens, angle them to avoid glare.

Day 1 (April 14) - Professional Buyer Focus

April 14 attracts facility managers, procurement officers, and decision-makers with budget authority.

Engagement Tactics:

DO:

• Stand at booth front making natural eye contact

• Start conversations with questions: "What challenges are you facing with [specific area]?"

• Demonstrate products actively—movement attracts attention and keeps people engaged

• Qualify quickly: "What's your role?" and "What brings you to the show?"

• Take detailed notes on each visitor conversation

• Capture leads systematically using CRM, business card scanner, or structured form

• Thank each visitor personally before they leave

DON'T:

• Sit behind tables (signals you're unavailable)

• Eat lunch at your booth (you lose critical traffic time)

• Pounce on passersby aggressively

• Talk about features before understanding actual needs

• Answer phones during visitor conversations

• Appear disengaged or tired

Realistic Hourly Goal: 10 quality conversations per hour = 80+ contacts by end of Day 1.

Shift Management: Divide booth staff into shifts. No one should work more than 4 consecutive hours. Tired, hungry staff miss opportunities.

Peak Traffic Times: Typically 11:00-12:30 and 15:00-17:00. Staff peak times with your strongest communicators.

Day 2 (April 15) - Momentum Continues Plus Public Day

Morning continues attracting professional visitors. Afternoon transitions to seniors and caregivers (Public Day).

Adjust Your Messaging:

Professional visitors care about: ROI, integration, scalability, cost
Consumer visitors care about: ease-of-use, comfort, safety, affordability, reliability

Day 2 Strategy:

• Take additional time explaining benefits to public visitors

• Share patient or user testimonials (real people connect emotionally)

• Provide product samples or trial opportunities if available

• Focus on safety and independence benefits

Important: Don't dismiss afternoon visitors. Families significantly influence facility selection. A caregiver impressed by your solution may recommend it to the nursing home where their parent lives.

Social Media During the Event

Post 2-3 times daily:

Sample Post 1 (Morning Day 1):
"Great conversations this morning at #WAF2026! Still here at Booth [X] until 6:30pm. Come see [product] in action! #AgeingAsia"

Sample Post 2 (Afternoon):
"Live demo happening now at Marina Bay Sands Hall C! Come see how [product] reduces [specific problem]. Booth [X]. #WorldAgeingFestival"

Sample Post 3 (Day 2):
[Photo of visitor using product] "Thanks to [name/facility] for stopping by our booth! Excited to help you solve [specific challenge]. #WAF2026"

Pro Tip: User-generated content (photos of real visitors) performs best. Ask permission before photographing visitors using your product.

Step 6: Post-Show Follow-Up (The ROI Multiplier)

Most deals close during follow-up, not at the booth. Your follow-up process determines actual ROI.

Within 24 Hours

• Download and compile all lead information

• Segment leads by priority:

  • Hot: Ready to make a decision, specific interest, budget confirmed

  • Warm: Interested but still evaluating options

  • Cold: Unlikely to convert in near term

• Send "thank you for visiting" email to everyone who provided contact information

Within 1 Week

• Hot leads: Call personally within 3 business days

• Warm leads: Email with relevant resources (case study, product spec sheet, pricing)

• Cold leads: Add to nurture email sequence for monthly contact

• Add all contacts to your CRM with detailed conversation notes

• Schedule demos for interested parties within 2 weeks

Within 2 Weeks

• Send event recap email to warm and hot leads with booth photos

• Share any media coverage from the event

• Extend "show special" pricing one additional week

• Document lessons learned with your team

Track Long-Term Conversion

Eldercare purchasing cycles run 3-6 months. Don't evaluate success too early.

Measure your ROI:

• Total leads collected ÷ total exhibition cost = cost-per-lead

• Number of qualified opportunities (not just contacts)

• Compare cost-per-lead to other marketing channels

• What worked? (specific booth elements, messaging, interactions)

• What would you change next time?

Document everything for 2027 planning.

Exhibition Success: Proven Tactics That Work

Visual Elements That Attract Traffic

Interactive Demonstrations
Live product demonstrations draw crowds. Mobility aids being tested in real-time create engagement that static displays never achieve. Position demos where they're visible from booth entrance.

Comfortable Seating Areas
Eldercare buying decisions are complex. Serious prospects need 15-20 minutes to understand your value proposition. Café-style seating with comfortable chairs signals you're ready for substantive conversations.

Visual Hierarchy
Use size, color, and position to guide visitor attention. Largest element = your strongest benefit. Secondary benefits use smaller text. Contact details at bottom.

Professional Lighting
Convention hall lighting can be harsh. If your products feature screens or close inspection, add supplemental lighting to create an inviting space.

Messaging That Converts

Problem-Focused, Not Product-Focused
Your banner shouldn't say: "XYZ Healthcare Solutions"
It should say: "Reduce Fall Incidents by 40%" or "Enable Safe Aging at Home"

Lead with outcomes. Prospects care about solving problems, not about your company.

Benefit-Driven Headlines
Test readability from 10 meters away. Visitors scan quickly. Your headline must answer: "What's in this for my facility?"

Strategic Placement
Position your tallest banner at the booth corner facing the main aisle. Visitors scan booths 3-5 ahead as they walk. Corner placement catches attention before they reach your space.

Smart Giveaways
Skip generic branded pens. Offer materials that provide real value:

• "Caregiver Stress Relief Guide" (PDF download at your booth)

• Medication reminder magnets

• Fall prevention tip sheets

• Dementia care resource guides

Educational giveaways position you as an expert and provide reason for visitors to stop.

Engagement Techniques That Build Relationships

Ask Questions First, Pitch Second
"What challenges are you facing with fall prevention?" opens conversation.
"Let me tell you about our product" closes it.

Understand problems before proposing solutions.

Personalize Every Interaction
Take notes on facility size, specific challenges, decision timeline. Use names. Reference previous conversations during follow-up.

Offer Specific Value
"Free consultation" is generic.
"Free 30-minute assessment of your fall prevention protocols with recommendations" is specific and valuable.

Create Urgency Appropriately
Limited-time show discounts are legitimate. But don't be pushy. Professional buyers respect professionalism.

What Commonly Fails at Exhibitions

Booth Design Mistakes

Castle Wall Effect
High barriers and back-wall displays block visitor entry. Open layouts attract 40% more traffic.

Cluttered Surfaces
Ten products scattered on tables overwhelm visitors. Feature one primary product per day.

Inadequate Signage
Visitors can't identify your booth purpose or key benefits from 10 meters away.

Poor Lighting
Dim or harsh lighting makes spaces unwelcoming.

Staff Behavioral Mistakes

Aggressive Interception
Physically stepping into aisles feels pushy and repels professional buyers.

Sitting Behind Tables
Communicates: "I don't want to engage."

Not Listening
Delivering pre-programmed pitch without understanding visitor needs wastes everyone's time.

Eating at Booth
Visitors won't interrupt your meal. You lose an hour of quality traffic.

Phone Distraction
Nothing says "you're not important" like booth staff looking at phones while visitors browse.

Messaging Mistakes

Overcomplicating Language
Clinical jargon and technical features confuse decision-makers. Use plain language focusing on outcomes.

No Clear Call-to-Action
Visitors should know exactly what to do next. "Scan QR code for demo video" is clear. "Learn more" is not.

Promises You Can't Deliver
Overpromising on features damages credibility and creates failed follow-up experiences.

Special Considerations for International Visitors

Visa Requirements

Most nationalities receive visa-free entry to Singapore for 30-90 days. Check with Singapore Immigration & Checkpoints Authority (ICA) for your specific requirements.

Accommodation

Book early. April 14-15 falls during peak exhibition season. Hotels near Marina Bay Sands and Singapore Expo book quickly.

Recommended Areas:

• Marina Bay: Premium, walkable to venue

• Raffles Place: Business district, excellent MRT access

• Orchard: Shopping and dining, 10-15 minutes via MRT

• Sentosa: Resort atmosphere, 20 minutes to venue

For comprehensive Singapore travel guidance, explore our complete 2026 Singapore guide covering attractions, events and practical tips.

Currency & Payments

Singapore Dollar (SGD) is the currency. Most venues accept credit cards. Cash at ATMs is widely available.

Language

English is widely spoken in Singapore. Exhibition materials are typically in English and Mandarin. Healthcare professionals will have no language barriers.

Networking Beyond the Show Floor

The evening networking reception (available with Delegate Pass) is where many business relationships begin. Deals rarely close at booths—they close over conversations in relaxed settings.

Looking Ahead: What to Expect in the Exhibition Hall

Technology Dominance

Expect significant focus on:

• AI-powered fall detection systems

• Robotics for physical assistance

• Telehealth platforms connecting seniors to specialists

• Smart home integration (lighting, temperature, safety alerts)

• Wearable devices tracking health vitals

• Care management software

Singapore leads Asia-Pacific in elderly technology adoption. Products succeeding here often scale across the region.

Community-Based Solutions

Singapore's "Age Well Neighbourhoods" reflects a global shift from institutional care to community integration. Expect solutions supporting:

• Day care centers

• Volunteer companion programs

• Intergenerational activities

• Neighborhood wellness hubs

• Transportation services for seniors

Financial & Insurance Innovation

With government budgets limited, private solutions are expanding:

• Long-term care insurance products adapted for Asian markets

• Reverse mortgage solutions

• Elderly care investment opportunities

• Pension optimization tools

Prevention Over Treatment

Growing focus on keeping seniors healthy longer:

• Cognitive training apps and programs

• Personalized nutrition systems

• Social engagement platforms combating loneliness

• Specialized exercise programs for seniors

Your Action Plan: Next Steps

For Visitors

This Week:

1. Visit worldageingfestival.com and register for your free Exhibition Pass

2. Review preliminary schedule and mark must-attend seminars

3. Book your accommodation near Marina Bay Sands

4. Download MRT transit app for navigation

4 Weeks Before:

1. Plan your exhibition floor route (review exhibitor list when available)

2. Prepare list of 10-15 specific facilities or providers you want to meet

3. Arrange travel and airport transfers

4. Set learning goals for the event

Week Before:

1. Confirm registration

2. Review exhibitor list and identify key booths

3. Prepare notebook for notes

4. Check weather forecast (Singapore humidity)

During Event:

1. Arrive early to beat crowds

2. Take detailed notes on products and contacts

3. Collect business cards

4. Attend at least 2 seminars

5. Network during break times

For complete details on what else is happening in Singapore during April 2026, check our events in Singapore 2026 guide covering festivals, exhibitions and conferences.

For Exhibitors

3-4 Months Before (Now):

1. Set 2-3 specific, measurable goals

2. Allocate exhibition budget

3. Select booth size and location

4. Assign exhibition project lead

2-3 Months Before:

1. Finalize booth design and layout

2. Order pull up banners and display stands

3. Design printed collateral

4. Plan social media campaign

5. Identify target prospects for personal outreach

6-8 Weeks Before:

1. Order all display materials (allow 2-3 weeks for production)

2. Finalize booth graphics and messaging

3. Print brochures and collateral

4. Brief sales team on objectives and strategy

5. Create prospect tracking system

2-3 Weeks Before:

1. Launch social media campaign (5 posts)

2. Send email invitations to customer database

3. Make personal calls to top 20 prospects

4. Confirm logistics (shipping, setup times, parking)

5. Prepare backup materials

1 Week Before:

1. Confirm all materials arrived

2. Review staff assignments and shifts

3. Practice elevator pitch with team

4. Prepare lead capture forms/systems

5. Test all electronics

Event Days:

1. Arrive early for setup

2. Execute flawlessly

3. Capture leads systematically

4. Engage every visitor respectfully

5. Take photos for post-event follow-up

After Event:

1. Follow up within 24 hours

2. Segment leads by priority

3. Schedule demos and calls

4. Send thank you emails

5. Measure ROI at 30, 60, and 90-day marks

Final Thoughts: Why This Moment Matters

The 17th World Ageing Festival arrives at a pivotal moment in Asia's demographic history. For the first time in human history, an entire region is aging faster than any population has aged before.

The solutions showcased—from AI caregivers to intergenerational housing models—will shape how 1.3 billion people experience their later years.

This isn't just another trade show. It's where Asia's eldercare community gathers to solve the most important challenge of the next 25 years.

Whether you're attending to discover solutions, showcase innovation, or plan your retirement, World Ageing Festival 2026 is your opportunity to be part of Asia's silver economy transformation.

April 14-15 at Marina Bay Sands. Be there.

Complete Exhibition Display Solutions from Pullupstand.com

For professional exhibition display solutions designed specifically for healthcare, eldercare, and professional exhibitions in Singapore:

Featured Products:

• Pull Up Banner Stands (from SGD 95) - Budget and premium series available

• Zig Zag Literature Displays (SGD 250-420) - A4 and A3 sizes

• A-Frame Poster Stands - Perfect for aisle traffic direction

• Basic Pop-Up Display Bundle (from SGD 2,000) - Complete booth solution

• Professional Brochure Printing - Healthcare-appropriate templates

• Exhibition Setup Consultation - Expert guidance for first-time exhibitors

Helpful Resources:

• Singapore Exhibition Calendar 2026

• Ultimate Guide to Exhibition Venues in Singapore

• Singapore Event Planning Guide: Displays & Catering

Visit pullupstand.com or contact our team for personalized exhibition display consultation.