Prepare your posters and banner stands before the show commences.
Most tradeshows will allow at the very least 1 day before the show for exhibitors to come. There will be some time allocated for the exhibitors to dress up their booths with their posters and banner stands. Plan for what you will do and how many people you will need to assist you for the setting up. The best way to go about it is to plan exactly how your booth will look. What you will need to achieve that look? Decide on the banner stands and signages and posters you will be needing to dress up your booth. A clear plan of what message you wish to portray to your visitors. Also visualise how you wish to stop traffic visually will help you to create an impactful impression during the tradeshow. Decide if you want posters that are unmounted and can be easily rolled up. Or will you prefer posters that are mounted on foamboard? Decide what size of pull up stands you will need. How many pull up stands you need, and where to display them? Many exhibitors use pull up stands in a pair to flank both sides of a standard shell scheme booth.Other marketing collaterals
All other marketing collaterals such as flyers, namecards, brochures, signs and more should be planned and do think about how you wish to best present them. Simple touches like a brochure stand and acrylic brochure holders shows attention to detail and makes a difference in impressing your visitors.
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