PetExpo 2026 Singapore: Guide for Visitors & Exhibitors

Singapore's largest pet fair returns for its 12th edition, bringing together pet lovers, industry professionals, and businesses for three days of pet-centric celebration. Here's everything you need to know about attending or exhibiting at PetExpo 2026.

Event Information: When and Where

Dates and Opening Hours

Friday, April 3, 2026
11:00 AM - 8:00 PM

Saturday, April 4, 2026
10:00 AM - 8:00 PM

Sunday, April 5, 2026
10:00 AM - 8:00 PM

The three-day event runs from April 3-5, 2026, with extended hours on the opening Friday evening and full weekend coverage for maximum accessibility.

Venue Details

Location: Singapore EXPO Halls 5B and 6
Address: 1 Expo Drive, Singapore 486150

Singapore EXPO is the country's premier exhibition and convention center, offering 100,000 square meters of event space with modern facilities and excellent connectivity to public transportation.

Ticket Pricing & Registration

Admission Fees

Online Tickets (Pre-purchase)

• Single Day: $5 SGD

• 3-Day Pass: $12 SGD

Gate Tickets (On-site Purchase)

• Single Day: $6 SGD

• 3-Day Pass: $14 SGD

FREE ENTRY:

• Children below 12 years old

• Pioneer Generation cardholders

• Merdeka Generation cardholders

• All pets (dogs, cats, rabbits, small animals)

How to Register

Visit the official PetExpo ticketing page to purchase online tickets in advance. Online registration provides faster entry at gates and includes email confirmation. Walk-in purchases are available at the venue, though expect longer queues during peak hours (opening times and weekends).

For group bookings of 20 or more visitors, contact the PetExpo organizer directly through their exhibitor inquiry page for potential group discounts.

Getting to Singapore EXPO

By MRT (Recommended)

The most convenient way to reach PetExpo 2026 is via MRT to Expo Station (CG1/DT35), which connects two major lines:

• East-West Line (Green Line): Direct access from city center and Changi Airport

• Downtown Line (Blue Line): Connects to key residential and business districts

Travel Times:

• From Changi Airport: 3 minutes direct

• From City Hall: Approximately 25 minutes

• From Jurong East: Approximately 30 minutes

The station features a covered walkway leading directly to Singapore EXPO Foyer Two, providing sheltered access to Halls 4, 5, and 6. For detailed directions and a helpful map, check out this complete MRT guide to Singapore EXPO.

By Bus

Multiple bus services stop at Singapore EXPO:

• Routes: 12, 20, 35, 47, 118

• Bus stops: Located at EXPO entrances along Upper Changi Road East

By Car or Taxi/Grab

Parking Rates at Singapore EXPO:

• Standard parking: $3-5 SGD per entry

• Weekend rates: $5-7 SGD per entry

• Bulk day parking available for large vehicles

Drop-off Points:

• Foyer One (Halls 1, 2, 3)

• Foyer Two (Halls 4, 5, 6) - recommended for PetExpo

Note: Expect surge pricing for ride-hailing services during peak hours (opening times and weekends). Early morning (7-9 AM) and late evening trips offer better rates.

For Visitors: Essential Information

What Pets Are Allowed?

PetExpo welcomes most common companion animals:

Allowed Pets:

• Dogs (all sizes and breeds)

• Cats

• Rabbits

• Guinea pigs

• Hamsters

• Small rodents

• Birds (caged)

• Reptiles (in carriers)

Requirements:

• Leash or harness for dogs (mandatory)

• Carriers or cages for smaller animals

• Pet vaccination records (may be requested at entry)

• Health certificate for imported pets

Breed Restrictions:
Certain dog breeds may require muzzles under Singapore law. Check with venue staff upon arrival if your dog falls into restricted categories. Generally, banned breeds include pit bulls and designated aggressive breeds.

What to Bring

For Pet Owners:

• Valid pet ID or vaccination booklet

• Leash and harness (mandatory for dogs)

• Pet carrier for smaller animals

• Collapsible water bowl and bottled water

• Waste bags and cleaning supplies

• Pet vaccination records

• Comfortable carrier or pet stroller

• Treats for positive reinforcement during visit

For All Visitors:

• Reusable shopping bags (not all vendors provide bags)

• Cash and credit card (some overseas vendors accept cash only)

• Portable charger for your phone

• Comfortable walking shoes (expect 2-3 hours minimum walking)

• Water bottle or refillable container

• Sunscreen and hat (indoor venue but sunny areas)

• Small notepad for notes and vendor contact details

Visitor Tips for Maximum Success

Best Times to Visit

• First hour of each day: Smallest crowds, best product availability, more staff attention. Arrive by 11 AM Friday or 10 AM Saturday/Sunday.

• Mid-week equivalent (avoid): Early afternoon (1-3 PM) gets crowded. Midweek equivalent is Saturday afternoon.

• Quietest times: Sunday morning before 12 PM and after 6 PM any day

• Peak times to avoid: Saturday 2-5 PM and Friday 5-8 PM

Plan Your Route
Review the exhibitor floor plan on the PetExpo website before arriving:

• Mark 5-7 priority brands you must visit

• Identify demo areas and scheduled workshops

• Locate pet relief stations and rest areas

• Note food and beverage locations

• Plan efficient walking pattern to cover maximum booths

Budget Wisely
Based on previous attendee experiences, visitors spend $300-500 on average:

• Ticket: $5-14

• Shopping: $250-350

• Food/beverages: $30-60

• Parking: $3-7

• Miscellaneous: $20-50

Set a realistic budget and prioritize: must-buy essentials versus nice-to-have items, with a 20% buffer for unexpected finds.

Engage with Exhibitors
Don't be shy - exhibitors are there to help and want your business:

• Ask detailed questions about product ingredients, sourcing, and safety

• Request product samples to try at home before full purchase

• Inquire about show-exclusive discounts (typically 20-40% off retail)

• Watch live product demonstrations before deciding

• Collect brochures and business cards for later reference

• Ask for referral programs or loyalty discounts

Take Advantage of Free Value

• Educational workshops and talks (scheduled throughout day - see schedule)

• Expert consultations with veterinarians and professional trainers

• Product sampling stations with free treats and food samples

• Pet competitions and talent showcases (no entry fee for viewers)

• Photo booths with themed backdrops for social media content

• These are included with admission and provide tremendous value

Pet Relief Stations

• Designated outdoor pet toilet areas

• Water stations for pets

• Rest areas with seating

• Cleanup supplies provided

• Ask staff upon arrival for locations

What to Expect: Products and Activities

Product Categories:

• Premium and everyday pet food

• Treats, chews, and snacks

• Toys and enrichment products

• Grooming tools and supplies

• Pet fashion, collars, and accessories

• Health supplements and vitamins

• Pet technology (smart feeders, GPS trackers, cameras, automatic toys)

• Furniture (beds, crates, carriers, scratching posts)

• Training aids and behavioral products

• Services (daycare, grooming, training, veterinary consultations, insurance)

Competitions and Showcases:

Pet Grooming Competition

• Professional groomers showcase skills

• Various dog breeds featured

• Best grooming award categories

• Live demonstrations of grooming techniques

• Time: Usually held Saturday and Sunday afternoons

Breed Showcases

• Pedigree breed exhibitions

• Breed standard explanations

• Meet breeders and experts

• Ask breed-specific care questions

Trick and Talent Show

• Pet owners showcase trained behaviors

• Tricks, agility, and obedience demonstrations

• Entertainment and prizes

• Audience participation encouraged

Best Dressed Pet Competition

• Costume and fashion showcase

• Categories: puppies, adult dogs, cats, small animals

• Photo opportunity with winners

Other Categories:

• Waggiest tail award

• Best smile or cutest expression

• Most unique pet category

• Owner-pet look-alike contest

Workshops & Educational Sessions:

Check the PetExpo schedule for specific times:

• Pet nutrition seminars

• Dog training and positive reinforcement techniques

• Cat behavior and enrichment

• Pet grooming tutorials

• Pet massage techniques

• Health and wellness talks by veterinarians

• Microchipping and identification importance

• Pet insurance explained

• First aid for pets

Pet Adoption Drive

• Partner animal shelters present adoptable pets

• Adoption process explained on-site

• Meet rescue animals ready for new homes

• Supporting animal welfare organizations

• Requirements and paperwork assistance available

Lucky Draw and Prizes

• Daily lucky draws at 6 PM

• Grand prizes include pet vacation packages, grooming packages, pet food supply bundles

• Enter by submitting business card or online form

• Participants announced and prizes awarded during closing hours

Food and Dining

• On-site food court with various options

• Pet-friendly outdoor dining areas

• Refreshment stations throughout venue

• Convenience stores and beverage vendors

• Pet treat vending stations

Visitor Budget Breakdown Example

Estimated Total Cost for One Person + One Pet:

• Ticket (3-day pass): $12

• Transport (MRT round trip): $6

• Parking (if driving): $5

• Shopping (average): $350

• Food and beverages: $45

• Miscellaneous and impulse buys: $30

• Total: Approximately $448

Visitors with children, multiple pets, or higher shopping intent may budget $500-700.

For Exhibitors: Complete Preparation Guide

Pre-Event Planning: 3-6 Months Before

Register and Book Your Booth

Contact the PetExpo organizer to secure your booth space. Prime locations near main entrances and high-traffic aisles book quickly - early registration is critical.

Booth size options typically include:

• Standard booth: 3m x 3m (9 sqm)

• Premium booth: 3m x 6m (18 sqm)

• Corner booth: 6m x 6m (36 sqm) - highest visibility

Early registration often comes with 10-15% discounted rates and better booth selection.

Set Clear Objectives

Define what success looks like for your participation:

• Lead generation targets: e.g., 150 qualified leads with contact info

• Sales goals: e.g., $20,000 in on-site revenue

• Brand awareness metrics: e.g., 500+ social media mentions, 1,000 website visitors during event period

• Product launch objectives: e.g., 200+ product demonstrations, 500 trial samples distributed

• Relationship building: e.g., 20 B2B partnership meetings

Know Your Audience

Singapore pet owners are sophisticated, affluent consumers:

• 52-58% interested in latest technology and innovation

• 51-54% value loyalty programs and membership benefits

• Dog owners spend average $2,700 annually on pets

• Cat owners spend average $2,100 annually on pets

• Top purchase factors: health and nutrition, quality ingredients, veterinarian recommendations

• 43.6% of pet owners base purchases on veterinary recommendations

Understanding these behaviors helps you tailor messaging, product positioning, and booth experience.

Budget Your Investment

Typical exhibition costs include:

• Booth rental fee: $1,500-3,500 depending on size

• Display equipment and furniture: $500-2,000

• Marketing materials and printed collateral: $300-800

• Giveaways and product samples: $500-1,500

• Staff costs (2-3 people x 3 days): $600-1,200

• Shipping and logistics: $200-500

• Utilities (electricity, WiFi): $100-200

• Contingency buffer (20%): $500-1,000

Total estimated budget: $4,000-11,000 depending on booth size and ambition level.

Exhibition Display Solutions: Budget-Friendly Professional Options

For exhibitors seeking professional visibility without excessive investment, portable display solutions offer ideal combination of impact and affordability.

Pull Up Banner Stands

Pull up banner stands are foundation of any exhibition booth. These retractable displays set up in 60 seconds without tools, making them ideal for quick, professional setup.

The Budget Series starts at just $95 SGD and includes lightweight aluminum construction, swappable graphics for multiple events, and padded carry bag. Position one on each side of your booth entrance with clear messaging about your unique value proposition.

For higher-traffic positioning, the Premium Series (from $110 SGD) offers enhanced stability with wider base and vivid color printing. The Deluxe Series (from $180 SGD) provides top-tier construction for frequent exhibitors, with double-sided printing options available for corner booth placements.

Pop-Up Display Systems

For creating impressive backdrop, pop-up displays transform standard booths into professional showrooms. The Basic Pop-Up Display Bundle starts at $2,000 SGD and creates 8-10ft backdrop with custom-printed stretch fabric graphics.

The collapsible aluminum frame sets up in under 15 minutes and works perfectly for 10x10 or 10x20 booth spaces. Use this as your main booth backdrop to establish brand presence and create professional photography background for social media content.

Literature Displays

Zig Zag Stands provide portable brochure holders with multiple pocket configurations. The A4 version ($250 SGD) and A3 version ($420 SGD) offer professional presentation of product catalogs that are easy to refill throughout the event.

Place these near booth edges for easy access by browsing visitors without requiring staff interaction. This allows curious attendees to collect information at their own pace while your team focuses on engaged prospects.

Tabletop and Counter Displays

Sign stands in A4 or A3 sizes (from $130 SGD) create compact counter displays perfect for product spec sheets. The professional metal construction and easy angle adjustment make them ideal for placement on transaction counters or product demo tables to highlight key features and pricing.

Banner Stand Alternatives

For versatile indoor and outdoor use, heavy-duty clip banner stands and water base options (both $150 SGD) offer quick clip systems for easy graphic changes and stable designs. These weather-resistant options work well for sidewalk placement outside your booth to attract visitors from a distance.

Printed Marketing Materials

Professional printed materials complete your booth presence:

Brochures in A4 or A5 sizes with full-color printing on various paper stocks (glossy, matte, or premium) communicate your product benefits and company story. Include clear imagery, pricing with show-exclusive discounts, and QR codes for instant digital connection. Print 3x your estimated need.

Posters from A0 to A4 sizes work perfectly for promotion announcements at booth entrances, product benefit visualizations, before-and-after demonstrations, and testimonial showcases.

PVC outdoor banners in custom sizes with weather-resistant material and eyelets provide overhead hanging for visibility in crowded halls and directional signage from main entrances.

Booth Design Strategy

Create Visual Hierarchy

Effective booth design guides the visitor's eye in an intentional sequence:

1. Top Level: Large brand logo on pop-up backdrop or overhead banner (visible from 20+ feet away)

2. Mid Level: Product displays, demo stations, interactive elements (draw people into booth)

3. Lower Level: Brochure racks, business card holders, lead capture tablets (convert interest to action)

Use Open Layout

Avoid barriers that prevent visitors from entering:

• Wide entrance (minimum 4-5 feet)

• Clear sightlines into booth from aisle

• Demo areas visible from outside booth

• Staff positioned to welcome rather than block access

Strategic Color and Lighting

• Use brand colors consistently throughout booth

• LED spotlights highlight key products ($50-150 per unit)

• Under-counter lighting creates professional glow

• Backlit displays draw attention from distance

• Avoid cluttered, dark, or enclosed appearance

Interactive Elements

• Live product demonstrations every 30-45 minutes

• Hands-on product trials for visitors

• Digital touchscreens or tablets for engagement

• Photo booth area with branded backdrop

• Games or contests with prizes

Essential Booth Supplies Checklist

Setup Day Toolkit:

• Scissors and box cutters

• Packing tape and double-sided tape

• Extension cords (3-meter minimum)

• Zip ties for cable management

• Velcro strips for securing items

• Extra markers and labels

• Cleaning wipes

• First aid kit

• Allen wrench and basic tools

Staff Essentials:

• Comfortable closed-toe shoes (6-8 hours standing daily)

• Professional attire with company branding

• Name tags with clear names and titles

• Personal water bottles (stay hydrated)

• Breath mints

• Power banks for mobile devices

• Small notepads and pens for notes

Marketing Materials:

• Business cards (3x your estimated need - typically 500-1,000)

• Brochures and product catalogs

• Price lists with show-exclusive specials

• Lead capture forms or digital registration device

• Giveaways or product samples

• Shopping bags with your branding

• QR codes linking to website or special offers

Product and Demo Supplies:

• Display products (main inventory plus 30% backup stock)

• Demo equipment and samples (5-10x your expected daily volume)

• Cleaning supplies for product displays

• Pricing signs and product information cards

• Point-of-sale system or cash box

• Packaging materials for purchases

• Receipt books or digital invoicing system

Daily Operations Schedule

Day Before Event - Setup Day

• Arrive at venue 2-3 hours before opening

• Unpack and inventory all materials

• Assemble pull-up stands and pop-up displays

• Position furniture and product displays

• Test electrical connections and demo equipment

• Arrange marketing materials and supplies

• Take photos of completed setup for documentation

• Brief team on booth layout and daily objectives

Morning Routine (30 minutes before opening):

• Restock brochures and business cards

• Clean all displays and check product arrangement

• Test demo equipment one final time

• Brief team on daily goals, promotions, and key messages

• Check staff appearance and readiness

• Ensure cash box is secured and sales system is working

• Position staff strategically in booth

Peak Operating Hours (12-2 PM Saturday/Sunday):

• Rotate staff for lunch breaks (never leave booth unmanned)

• Monitor inventory levels throughout day

• Engage actively with visitors

• Capture leads and follow up with hot prospects immediately

• Replenish samples and giveaways as needed

• Track sales and leads in real-time

Late Afternoon (5-7 PM):

• Offer "last chance" limited-time promotions to drive urgency

• Collect contact information from all interested visitors

• Ensure all leads have captured complete information

• Prepare for extended Friday evening hours

Evening Close (after closing):

• Count and organize all lead cards or digital submissions

• Reconcile cash box and verify sales totals

• Secure valuable items and lock up

• Debrief with team on what worked and what didn't

• Document wins and lessons learned

• Restock booth for next day morning

• Charge all electronic devices overnight

Visitor Engagement Strategies

The 5-Second Greeting Rule

Acknowledge every visitor within 5 seconds of entering your booth area with eye contact, a smile, and a friendly greeting. Avoid aggressive questions like "Can I help you?" which make people defensive. Instead try:

• "Hi! Have you seen our new [product]?"

• "Welcome to our booth - feel free to browse and ask questions"

• "Your pet looks amazing - are you familiar with our brand?"

Ask Open-Ended Questions

Draw out visitor needs to understand their buying motivation:

• "What type of pet do you have, and how long have you owned them?"

• "What's your biggest challenge with [grooming/feeding/training your pet]?"

• "Have you tried [product category] before, and what was your experience?"

• "What health concerns does your pet currently have?"

Live Demonstrations

Schedule product demos every 30-45 minutes and announce via booth signage. Keep demonstrations under 3 minutes:

• Start with problem statement (why pets need this)

• Show product features and how it works

• Demonstrate actual use with volunteer or pre-prepared example

• Highlight unique benefits versus competitors

• End with special offer for immediate purchases or contact collection

Offer Samples and Trials

For pet food or treats, provide small sample portions:

• Use branded packaging for professionalism

• Include ingredient lists and feeding guidelines

• Attach your business card or QR code

• Request visitor contact info for follow-up

• Ask for feedback on product before they leave

Lead Capture Systems

Set up systematic approach to collect visitor information:

• iPad or tablet with Google Forms or Typeform

• QR codes linking to landing page with incentive for signup

• Business card collection box with lucky draw incentive

• Email signup sheet with special offer for subscribers

• Phone numbers for express follow-up

Post-Event Follow-Up Strategy

Your work doesn't end when the exhibition closes. Research shows 80% of leads are lost due to poor follow-up. Successful exhibitors follow these practices:

Within 24 Hours:

• Send thank-you emails to all leads with your booth highlights

• Share booth photos and event highlights on social media

• Tag visitors and locations for social proof

Within 1 Week:

• Make personal calls to hot prospects and qualified leads

• Send requested information, quotes, or product samples

• Schedule follow-up meetings, product trials, or consultations

• Add all contacts to your CRM system

Within 2 Weeks:

• Segment leads by priority (hot, warm, cold)

• Add all contacts to email marketing list

• Launch post-show promotions specifically for PetExpo 2026 attendees

• Create urgency with limited-time show-exclusive offers

• Offer bundle discounts for orders placed within 30 days

Frequently Asked Questions

How much is the ticket to PetExpo 2026?
Online tickets: $5 (single day) or $12 (3-day pass). Gate tickets: $6 (single day) or $14 (3-day pass). Children under 12, Pioneer Generation, and Merdeka Generation cardholders enter free. All pets enter free.

What time does PetExpo 2026 start?
Friday, April 3 opens at 11 AM. Saturday and Sunday open at 10 AM. All days close at 8 PM.

Can I bring my pet to PetExpo?
Yes! All pets enter free. Bring leash/harness (mandatory for dogs), carrier for small animals, vaccination records, and water bowl.

Is parking available at Singapore EXPO?
Yes. Parking costs $3-5 on weekdays, $5-7 on weekends.

What breeds of dogs require muzzles?
Check with Singapore venue staff on arrival, but generally Singapore law restricts certain aggressive breeds. Most common pets are welcome without muzzles.

Are there workshops at PetExpo 2026?
Yes. Free educational workshops on nutrition, training, grooming, and pet health are scheduled throughout the event. Check the program schedule for specific times.

Can I participate in pet competitions?
Yes! Registration for competitions varies. Check the PetExpo website for competition categories, entry fees, and registration deadlines.

What is the dress code for exhibitor staff?
Professional business casual minimum. Branded t-shirts or polo shirts with company logo are encouraged and create team cohesion.

Why PetExpo 2026 Matters

Singapore's pet industry reached $184.4 million in 2026, with 32% of residents owning pets. The average pet owner spends $195 monthly on their companion animals, demonstrating strong consumer commitment to pet care quality.

PetExpo 2026 represents the single largest gathering of this engaged, affluent customer base. For visitors, it's an opportunity to discover innovations, compare products side-by-side, meet experts, and access exclusive show discounts. For exhibitors, it's a concentrated opportunity to generate leads, build brand awareness, and drive sales.

Previous editions attracted over 40,000 visitors, 150+ exhibitors across 220+ brands, 13,000 pets in attendance, and over 11,000 square meters of exhibition space. The 12th edition promises even greater scale and engagement.

Additional Exhibitor Resources

Planning your exhibition presence requires coordination across multiple areas:

For comprehensive event and venue information, visit Singapore EXPO's official guide for logistics, facilities, and regulations.

For complete overview of Singapore expo events throughout 2025-2026, including dates and industry focus, reference this comprehensive expo calendar.

Understanding the differences between pull-up stands and pop-up displays helps you select the right solution for your booth size and budget.

For visual impact, learn how to design effective pull-up banners that attract visitors from across crowded exhibition halls.

Budget-conscious exhibitors can explore affordable exhibition stand options without compromising professional appearance.

Discover the benefits of retractable banner stands for flexibility across multiple events and easy transportation.

First-time exhibitors should review pull-up stand setup instructions to ensure smooth installation on event day.

Learn trade show display mistakes to avoid based on experienced exhibitor feedback.

For specialized applications, understand outdoor banner stand requirements for Singapore's tropical climate.

Finally, explore creative exhibition booth ideas to differentiate your presence from competitors.

Final Thoughts

Whether you're a pet owner looking to discover the latest products and connect with the community, or a business aiming to capture market share in Singapore's growing pet industry, PetExpo 2026 offers unparalleled opportunities.

For visitors, prepare by checking the schedule, planning your route, setting a budget, and bringing appropriate supplies for you and your pets. Arrive early, engage with exhibitors, take advantage of educational content, and enjoy exclusive show promotions.

For exhibitors, success requires thorough preparation starting months before the event. Invest in professional display solutions, train your staff systematically, create engaging demonstrations, implement lead capture processes, and execute disciplined follow-up.

Mark your calendars for April 3-5, 2026, at Singapore EXPO Halls 5B and 6. Visit the official PetExpo website for updates on registration, exhibitor lists, and special programming.

See you at PetExpo 2026, where Singapore's pet community comes together to celebrate, learn, and grow.