AHICE South East Asia 2026: Complete Exhibition Guide for Hotel Industry Professionals

Event Overview

AHICE (Asian Hotel Industry Conference & Exhibition) South East Asia 2026 is Asia Tenggara's largest and most influential hotel industry conference. The event takes place on March 10-11, 2026 at Pan Pacific Singapore, attracting over 600 senior hotel professionals including owners, investors, operators, and service suppliers from across the region.

Known as "The Hotel Event Where Deals Get Done," AHICE connects C-level executives with industry decision-makers for networking, deal-making, and knowledge exchange with 150+ expert speakers. The conference focuses on investment opportunities, technology innovation, and market trends within the multi-billion dollar hospitality sector.

Event Details & Schedule

Dates and Timing

Tuesday, March 10, 2026:

• 09:15-11:00: Design Inn Immersive Sessions (separate registration)

• 11:30-14:30: Hotel Architecture & Interior Design Symposium

• 15:00-17:45: Main Conference Sessions (Industry Outlooks, Investment Panels)

• 17:45-20:00: Networking Reception

• 20:00+: AHICE 'After Dark' Informal Networking

Wednesday, March 11, 2026:

• 08:50-10:50: INN Tech Hotel Technology Summit

• 10:00-13:15: Conference Sessions (Luxury, Lifestyle, Franchising)

• 13:15-14:05: Networking Lunch

• 14:05-17:55: Investment Outlook & Singapore Market Analysis

• 17:45-20:00: Closing Reception

Total event duration: 2 full days with 20+ hours of networking and 15+ hours of conference sessions.

Location & Venue Information

Pan Pacific Singapore

• Address: 7 Raffles Boulevard, Marina Square, Singapore 039595

• Phone: +65 6336 8111

• Email: enquiry.ppsin.panpacific@panpacific.com

Pan Pacific Singapore is a luxury 5-star hotel with 790 rooms located in Marina Bay precinct. The venue features state-of-the-art convention facilities, multiple networking spaces, professional event support, and BCA Green Mark Certification. The 38-floor tower offers panoramic Marina Bay views ideal for premium business events.

Transportation & Accessibility

MRT (Recommended):

• Promenade MRT Station (Downtown Line DT15): 400 meters, 5-minute walk

• Esplanade MRT Station (Circle Line CC3): 500 meters, 6-7 minute walk

Bus Services:
Multiple routes serve Marina Bay area (36, 56, 77, 97, 106, 111, 133, 162, 171, 195, 531, 700A)

Taxi/Ride-Hailing:

• From Changi Airport: S$25-35 (25-30 minutes)

• From CBD: S$8-15 (10-15 minutes)

• Grab/Gojek pickup at Marina Square main lobby

Parking:

• Rates: S$3-5 per hour

• Valet service available at hotel entrance

• ERP charges apply weekdays 7:30-9:30 AM and 6:00-8:00 PM

Attendee Profile

Delegate Demographics

AHICE attracts 600+ qualified decision-makers:

Hotel Owners & Investors (40%)

• Private hotel owners and property developers

• Real estate investment funds (REITs)

• Family offices with hospitality portfolios

• Private equity firms

• Institutional investors

Hotel Operators & Management (35%)

• CEOs and Presidents of hotel chains

• General Managers of luxury hotels

• Vice Presidents of Operations

• Regional Directors

• Independent hotel operators

Service Providers & Suppliers (20%)

• Hotel technology vendors

• Design and architecture firms

• Revenue management consultants

• Financial advisors

• Marketing agencies

Other (5%)

• Government tourism authorities

• Industry associations

• Media and publications

• Academic institutions

Key Speakers

150+ expert speakers from leading hospitality brands including Hilton, IHG, Marriott International, Accor, Pan Pacific Hotels Group, Agilysys, and regional property developers.

Exhibitor Opportunities & Value Proposition

Why Exhibit at AHICE?

AHICE represents exceptional ROI for hospitality suppliers because:

Highly Qualified Audience: 100% of attendees are decision-makers with procurement authority and budget responsibility. No consumer traffic dilution.

Deal-Focused Environment: Unlike information-gathering trade shows, AHICE deliberately facilitates deal-making. Many partnerships and contracts are signed at the event or within weeks afterward.

Regional Coverage: South East Asia's hotel development pipeline projects 180,000+ new rooms through 2028. AHICE assembles decision-makers from Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam in one venue.

Multi-Tier Access: Design Inn, main conference, and INN Tech Summit provide access to different buyer personas within a single event.

Ideal Exhibitor Categories

• Hotel Property Management Systems (PMS)

• Revenue Management Systems (RMS)

• Guest Experience Platforms

• Digital Concierge and Mobile Apps

• Smart Room Technology and IoT Solutions

• Energy Management Systems

• Cybersecurity Solutions

• Interior Design Firms

• Hospitality Architecture Studios

• Kitchen and F&B Equipment

• Consulting Services

• Digital Marketing Agencies

Registration & Contact Information

For Hotel Owners & Chains:
James Wilkinson (AHICE Group President)
Email: jwilkinson@intermedia.com.au

For Suppliers & Service Providers:
Emma Dixon (National Sales Manager)
Email: edixon@intermedia.com.au

Sponsorship Tiers

AHICE 2025 included 55+ sponsors across multiple tiers:

• Principal Partners (maximum visibility, speaking slots, prime booth location)

• Diamond Sponsors (premium booth placement, logo branding)

• Platinum Sponsors (strategic location, select branding)

• Gold/Silver Sponsors (standard packages with varying benefits)

• Exhibitor Booths (display space for product showcases)

Exhibition Booth Setup: Professional Display Strategy

Booth Configuration for Success

A 3m × 3m standard booth is most common at Singapore hospitality conferences. Professional booth setup budget: S$3,000-5,000.

Recommended Display Components

1. Backdrop System: Premium Pop-Up Display

The cornerstone of your booth presence is a premium pop-up display system. For AHICE's executive audience, this creates the professional appearance matching event prestige.

Premium Pop-Up Display Specifications (S$2,600):

• 3-panel frame system (2.2m height × 3m width)

• High-resolution fabric graphics with vibrant printing

• Integrated branded counter for demonstrations

• 4 professional spotlights for booth illumination

• Trolley case for transport and storage

• Tool-free assembly in 10-15 minutes

Why Premium Pop-Up Works for AHICE:

• Seamless fabric backdrop without visible joints creates premium look

• Integrated counter essential for iPad presentations and consultations

• Professional lighting ensures visibility across large halls

• Single-person portable setup with trolley case

• Reusable across multiple events with graphic refresh capabilities

2. Pull Up Banner Stands: Tactical Messaging

Add 2-3 pull-up banner stands (S$110 each for Premium Series) to flank booth sides and create visual depth.

Premium Series Pull-Up Stand Details:

• Sizes: 60cm, 85cm, 100cm, or 120cm width

• Heights up to 200cm

• Tear-proof synthetic poster paper

• Professional matte lamination finish

• Premium aluminum construction

• Setup time: Under 3 minutes (tool-free)

• Includes cushioned carrying bag

• Weight: 2.5kg-5.5kg depending on size

Strategic Messaging Placement:

• Left Banner: Company credentials, awards, certifications, client logos

• Right Banner: Key product features and quantified benefits

• Entrance Banner: Compelling value proposition headline

Effective AHICE Banner Messaging:

• "Reduce Revenue Leakage by 23% with AI-Powered RMS"

• "Trusted by 450+ Hotels Across Southeast Asia"

• "Integrate with All Major PMS in 48 Hours"

• "ROI Achieved in 6 Months – Guaranteed"

Total investment for 3 Premium Pull-Up Banners: S$330

3. Brochure Display: Zig Zag Stands

Organize marketing literature with professional brochure stands.

Zig Zag Stand Options:

Zig Zag Stand A4 (S$250)

• 5 compartments for A4 catalogs and brochures

• 1.5m height

• Sleek aluminum finish

• Aluminum carrying case included

• Weight: 8kg

• Easy assembly and storage

Zig Zag Stand A3 (S$420)

• 5 compartments for A3 materials

• Larger display capacity for side-by-side materials

• Aluminum construction

• Canvas carrying case

Zig Zag + Tabletop Black (S$250)

• 3 compartments for brochures

• Integrated tabletop for consultations

• Black coated aluminum finish

• Canvas carrying case

Literature Strategy:
Include product overviews, case studies from similar hotels, technical specifications, pricing guides, and implementation timelines. Position stands at booth entrance allowing self-service access to materials.

4. Supporting Display Elements

X-Banner Stands (S$35-50):
Use for outdoor placement, corridor wayfinding, and lobby signage.

Foam Board Standees (S$120+):
Life-size product displays for visual impact.

Complete Booth Budget Breakdown

Typical savings: S$300-400 versus purchasing separately. Hardware lifespan: 3-5 years with graphic refresh capability.

ROI Calculation Example

If AHICE generates 2-3 qualified leads resulting in 1 closed contract, typical hospitality solution values (S$20,000-100,000+) deliver 5x-30x ROI on display investment.

Pre-Event Marketing Timeline

Week 6 (Early February):

• Confirm exhibitor registration and booth location

• Order display materials from Pullupstand.com (allow 5-7 days production)

• Brief booth staff on audience targeting

Week 5:

• Email newsletter announcement to prospects

• LinkedIn posts highlighting booth number

• Schedule one-on-one meetings with key targets

Week 4:

• Send personalized invitations to top 50 accounts

• Publish blog preview: "What We're Showcasing at AHICE 2026"

• Coordinate with organizers for attendee list

Week 3:

• Email reminder campaign with calendar invites

• Social media countdown with AHICE-exclusive offers

• Prepare booth demo scripts and staff training

Week 2:

• Final logistics: delivery address, setup time confirmation

• Print backup marketing materials (30% extra)

• Prepare lead capture system

Week 1:

• LinkedIn InMail to AHICE registrants

• Pack booth materials with checklist

• Final staff briefing and role assignments

Day Before:

• Booth setup during move-in (typically 2:00-8:00 PM)

• Test all display components and lighting

• Walkthrough from attendee perspective

On-Site Engagement Strategies

Booth Staffing

• Minimum 2 staff for 3×3m booth (enables tag-teaming)

• Maximum 4 staff (prevents crowding)

• Business professional dress code

• Staff positioned outside booth with open body language

• Proactive greetings with open-ended questions

Lead Qualification (BANT Framework)

• Budget: "What's your typical annual investment?"

• Authority: "Are you involved in vendor selection?"

• Need: "What challenges with current solutions?"

• Timeline: "When planning to evaluate new solutions?"

Demo Structure (2-3 Minutes)

1. Problem Recognition (30 seconds)

2. Solution Preview (60 seconds)

3. Quantified Benefit (30 seconds)

4. Call to Action (15 seconds)

Strategic Incentives

• Free audit or assessment

• Exclusive industry research report

• Priority new product preview

• Trial period with implementation support

Networking Beyond the Booth

• Position staff at coffee break stations

• Join shared tables at networking lunches

• Attend evening AHICE 'After Dark' receptions

• Participate in relevant conference sessions

Post-Event Follow-Up

48-Hour Window (Critical)

Send personalized follow-up to qualified leads with:

• Personal reference to booth conversation

• Link to discussed resources

• Clear next step with specific dates/times

Week 1-4 Follow-Up

• Phone calls to top-tier leads

• Promised materials delivery

• LinkedIn connection with personalized note

• Schedule product demonstrations

• Provide customer references

ROI Measurement Metrics

• Booth visitors: Target 80-120 conversations

• Qualified leads: Target 20-30 (BANT-qualified)

• Meetings scheduled: Target 10-15

• Proposals submitted: Target 5-8 within 30 days

• Deals closed: Target 2-3 within 90 days

Logistics & Planning

Display Materials Delivery

Direct Venue Delivery to Pan Pacific Singapore:

• Address: Loading Dock, 7 Raffles Boulevard (Attention: Your Company Name/AHICE Booth #)

• Delivery Window: March 9, 2026, 8:00 AM-2:00 PM

• Coordinate with Pan Pacific Events Team

Alternative Delivery:

• Office or hotel delivery with self-transport

• Pullupstand.com storage: S$25/month per item (useful for repeat exhibitors)

International Exhibitors:

• Order locally from Pullupstand.com Singapore (avoids customs and import duties)

• 2-3 days production timeline

• Local setup support available

• Rental options available for cost efficiency

Accommodation Options

On-Site (Pan Pacific Singapore):

• Room rates: S$350-450/night

• Check for AHICE group rates

• Maximum networking opportunity

Alternative Hotels (5-10 minutes away):

• Marina Bay Sands: S$400-600/night

• Fairmont Singapore: S$250-350/night

• Swissôtel The Stamford: S$200-300/night

• Ibis Singapore on Bencoolen: S$120-180/night

Booking Tip: Secure accommodation by early February (6 weeks advance) for best availability.

Food & Beverage

Pan Pacific Outlets:

• Edge (all-day dining): S$35-55/meal

• Hai Tien Lo (Cantonese): S$50-100/person

• Keyaki (Japanese): S$80-150/person

• Atlas Bar (drinks): S$15-25/drink

Nearby Options:

• Food Republic (Marina Square): S$5-10/meal

• Din Tai Fung: S$20-35/person

• Toast Box: S$8-12/meal

Exhibitor Budget: S$80-120/day per person for three meals plus beverages.

Exhibitor Packing Checklist

Display Materials:

• Pop-up display with trolley case

• 3 pull-up banner stands with carrying bags

• Brochure stand with literature

• Flyers, name cards, stickers

• Foam board standees

• Backup graphics

Technology:

• iPad/tablet for demonstrations

• Laptop with charger and presentations

• Portable power bank (10,000+ mAh)

• HDMI cables and adapters

• Portable WiFi hotspot

• Lead capture app or business card scanner

• Phone charging station

Booth Operations:

• 200-300 company name cards

• Sign-up sheet (analog backup)

• Pens, markers, sticky notes

• Branded tote bags

• Hand sanitizer, tissues, mints

• Small toolkit for quick repairs

Staff Essentials:

• Comfortable business shoes

• Extra business attire

• Personal items bag

• Breath mints, pain relievers

• Notebooks for notes

• Event agenda and schedule

Documentation:

• Exhibitor badge confirmation

• Booth setup instructions and floor plan

• Product demo scripts and FAQs

• Pricing sheets and proposal templates

• Customer testimonials and case studies

• Technical specifications

Transportation Guide from Changi Airport

MRT Option (Most Efficient):

• Take East-West Line (Green) from Changi Airport Terminal 1, 2, or 3

• Transfer to Downtown Line (Blue) at City Hall or Woodlands

• Destination: Promenade MRT Station (DT15)

• Total time: 45-50 minutes

• Fare: S$2.50

• Exit A leads directly to Marina Square and Pan Pacific

Airport Shuttle:

• Operates every 30 minutes from all terminals

• Destination: Major Marina Bay hotels

• Fare: S$10-12 per person

• No baggage restrictions

Taxi/Ride-Hailing:

• Estimated fare: S$25-35

• Travel time: 25-30 minutes non-peak

• Available 24 hours

Conclusion

AHICE South East Asia 2026 represents exceptional opportunity for hospitality technology, service providers, and solution vendors to access the region's most influential hotel decision-makers in a deal-focused environment. Success depends on professional booth presence, strategic pre-event marketing, effective on-site engagement, and disciplined follow-up.

Investment in premium exhibition display solutions including pop-up display systems, pull-up banners, and professional brochure stands delivers the credibility essential for executive-level conversations at AHICE's premium environment.

Pullupstand.com's comprehensive exhibition booth packages offer turnkey solutions optimized for Singapore's premium B2B exhibitions with proven track record across 10,000+ brands and 18 years of service. Solutions range from budget pull-up stands at S$95 to premium pop-up display bundles with integrated counters and lighting, enabling exhibitors of all scales to compete professionally.

With proper planning, professional displays, and strategic execution, AHICE South East Asia 2026 delivers exceptional ROI through qualified leads, strategic partnerships, and market intelligence driving hospitality business growth throughout 2026 and beyond.

Ready to maximize your AHICE 2026 presence? Contact Pullupstand.com exhibition specialists for customized booth solutions: pullupstand.com