Zak Salaam India Expo 2026 Singapore: Complete Exhibition Guide (5-8 March)

Singapore's Premier Indian Product Exhibition Returns to Expo Hall 6B

The Zak Salaam India Expo 2026 returns to Singapore Expo from 5-8 March 2026, marking over four decades of connecting Indian businesses with Southeast Asian markets. This four-day exhibition brings together hundreds of exhibitors showcasing authentic Indian products, from traditional textiles and handicrafts to contemporary lifestyle goods and food products.

For businesses looking to enter or expand in the Singapore and ASEAN markets, Zak Salaam India offers a concentrated platform to meet buyers, distributors, and end consumers all in one venue. This guide covers everything you need to know about participating as an exhibitor—from registration to booth setup and visitor engagement strategies.

What is Zak Salaam India Expo?

A Salute to the Spirit of India

Zak Salaam India Expo is Southeast Asia's largest dedicated platform for Indian products and culture. Organized by Zak Trade Fairs & Exhibitions Pvt. Ltd., the event has established itself as a trusted meeting point for:

• Indian manufacturers and exporters seeking international buyers

• Singapore-based retailers and distributors sourcing authentic products

• Regional importers from Malaysia, Indonesia, and Thailand

• Consumers looking for quality Indian goods and cultural experiences

The exhibition operates as both a B2B trade platform and B2C consumer showcase, creating diverse opportunities for exhibitors across product categories.

Event Details March 2026

📅 Dates: 5-8 March 2026 (Wednesday to Saturday)
🕒 Hours: 10:00 AM - 10:00 PM daily
📍 Venue: Singapore Expo, Hall 6B
🚇 Access: Expo MRT Station (East-West Line)
🌐 Website: zaksalaamindia.com

Why March Timing is Strategic

The March dates align with several key commercial periods:

• Pre-Hari Raya shopping season (major retail period in Singapore)

• Tamil New Year preparations (cultural significance)

• Spring season product launches (ideal for new collections)

• Q1 business planning (distributors seeking new suppliers)

Why Exhibit at Zak Salaam India Singapore?

Market Access and Opportunities

Singapore as Regional Gateway:
Singapore's strategic position makes it the ideal entry point for ASEAN expansion:

• Direct access to Singapore's multicultural consumer base

• Network with regional distributors serving multiple countries

• Meet institutional buyers (hotels, restaurants, retail chains)

• Connect with e-commerce platforms expanding into Indian products

Indian Community Presence:
Singapore's substantial Indian community provides:

• Strong demand for authentic Indian products

• Cultural familiarity with traditional goods

• Word-of-mouth marketing within community networks

• Celebration of festivals and occasions requiring Indian products

ASEAN Trade Relationships:
The India-Singapore Comprehensive Economic Cooperation Agreement (CECA) facilitates:

• Preferential tariff access for qualifying products

• Simplified customs procedures for trade

• Business visa facilitation for exhibitions and meetings

• Growing trade volumes in consumer goods categories

Product Categories That Excel

Based on past editions, these categories perform particularly well:

Fashion & Textiles:

• Traditional ethnic wear (sarees, salwar kameez, lehengas)

• Bridal collections and wedding attire

• Men's ethnic wear and accessories

• Contemporary fusion fashion

Jewelry & Accessories:

• Traditional gold and silver designs

• Kundan, Polki, and temple jewelry

• Fashion and costume jewelry

• Bridal jewelry sets

Handicrafts & Home Décor:

• Wooden crafts and furniture

• Brass and metal decorative items

• Hand-painted artifacts

• Textile-based home décor

Food Products:

• Spices and masala blends

• Ready-to-eat products

• Traditional sweets and snacks

• Tea and beverage products

Wellness & Lifestyle:

• Ayurvedic personal care

• Natural cosmetics

• Yoga and wellness products

• Essential oils and aromatherapy

How to Register as an Exhibitor

Step 1: Contact the Organizers

Zak Trade Fairs & Exhibitions Contact:

Singapore Office:
180B Bencoolen Street, #12-05 The Bencoolen
Singapore 189648
Tel: +65 9723 1580

India Office:
Ground Floor, 38A, Murrays Gate Road, Alwarpet
Chennai, India 600 018

Digital Contact:
Website: zaksalaamindia.com
Email: info@zaksalaamindia.com
Social: Facebook & Instagram @zaksalaamindia

Step 2: Request Exhibition Materials

Download or request these essential documents:

• Exhibitor Application Form (mandatory for registration)

• Event Floor Plan (to select booth location)

• Exhibition Manual (rules, regulations, and specifications)

• Exhibitor Information Pack (logistics and service providers)

Step 3: Select Your Booth Location

Booth Type Options:

Shell Scheme Booth:

• Pre-built booth with basic infrastructure

• Includes walls, fascia board, carpet, lighting

• Standard furniture (table and chairs)

• Power connection

• Ideal for first-time exhibitors

Space Only Booth:

• Raw exhibition space for custom design

• Flexibility to create unique booth layouts

• Requires own build-up arrangements

• Suitable for experienced exhibitors

Location Considerations:

• Near entrance: High initial traffic flow

• Near food area: Attracts visitors during meal times

• Corner booths: Visibility from two aisles

• Near cultural zones: Benefits from entertainment traffic

Tip: Request the floor plan early and book as soon as possible—prime locations are allocated first-come, first-served.

Step 4: Complete Registration

Submit your application with:

• Company registration documents

• Product category details

• Booth preference and size

• Contact person information

• Banking details for payment

Important: Confirm all details in writing and retain confirmation documentation.

Planning Your Exhibition Display

Essential Display Components

Professional exhibition displays create the foundation for booth success. Here's what you need:

1. Backdrop Display System

Your backdrop is the most visible element—it's what visitors see from across the hall.

Pop Up Display Stands offer the best combination of impact and practicality:

• Tool-free assembly in 10-15 minutes

• Curved frame design creates professional branded wall

• Lightweight but stable structure

• Reusable system for multiple events

• Wheeled carry case for easy transport

Setup Strategy:
Position your pop-up backdrop at the back wall of your booth to create a strong visual anchor. This leaves floor space open for product displays and customer interaction while providing consistent branding visibility.

For updated graphics in future events, Pop Up Panel Reprints allow you to refresh messaging while reusing the frame system.

2. Pull-Up Banner Stands

Pull-up banners are versatile workhorses for exhibition messaging.

Pull-Up Banner Stand Options:

Choose from the Pull-Up Banner Stand Collection featuring:

• Budget Series: Economical for multiple banner needs

• Premium Series: Enhanced durability with tear-proof lamination

• Deluxe Series: Premium aesthetic with curved base design

Strategic Placement:

• Booth entrance: Brand identity and welcome message

• Side panels: Product categories or featured items

• Rear corners: Certifications, awards, testimonials

Recommended quantities:

• Small booth (9sqm): 2-3 banners

• Medium booth (18sqm): 4-5 banners

• Large booth (27sqm+): 6-8 banners

3. Literature and Product Displays

Organize marketing materials professionally:

Brochure Holder Options:

• DL Brochure Holder: Perfect for business cards and flyers

• A4 Brochure Holder: For standard documents and catalogues

• A5 Brochure Holder: Compact size for product sheets

Display Accessories:

• Foamboard Posters: Rigid displays for product highlights

• A-Frame Poster Stand: Double-sided visibility for aisles

• Display Stand Options: Browse all stand types

Graphics Design Essentials

Professional graphics separate memorable booths from forgettable ones.

Backdrop Graphics Guidelines:

• Clear hierarchy: Logo at top, hero image in center, contact at bottom

• Readable from distance: Minimum 72pt font for headlines

• High contrast: Text must be legible from 5+ meters

• Brand consistency: Use your established color palette

• Single message focus: Avoid cluttered designs

Pull-Up Banner Graphics:

• 70% visual, 30% text ratio works best

• One message per banner for clarity

• Bold, sans-serif fonts for readability

• Clear call-to-action (e.g., "Special Show Prices Available")

Professional Design Support:
Pullupstand.com offers design consultation and templates. Review the comprehensive Professional Banner Design Guide for detailed specifications and best practices.

Logistics and Shipping

For Exhibitors Shipping from India

Shipping Timeline:

• Sea freight: 2-3 weeks (most economical)

• Air freight: 3-5 days (faster, higher cost)

• Plan for at least 4 weeks lead time to account for customs

Required Documentation:

• Commercial Invoice

• Packing List

• Bill of Lading / Airway Bill

• Certificate of Origin

• Import permits (if applicable)

Singapore Customs Considerations:

• ATA Carnet may provide duty exemption for temporary imports

• GST (9%) typically applies unless relief granted

• Engage a licensed customs broker for smooth clearance

• Check current regulations at Singapore Customs

Singapore Expo Delivery:

• Coordinate with official freight forwarder (details in exhibitor manual)

• Advance warehouse delivery (7-14 days before) often available

• Direct to hall delivery typically 1-2 days before event

For Local Singapore Exhibitors

Display Solutions:
Order exhibition displays from Pullupstand.com for:

• Same-day/next-day delivery in Singapore

• Local support and consultation

• Showroom viewing before purchase

• No international shipping hassles

Booth Setup: Day Before Exhibition

Setup Schedule

Typical move-in timing:

• Date: 4 March 2026 (day before opening)

• Hours: Usually 8 AM - 6 PM (confirm with organizer)

• Recommendation: Arrive early for optimal working conditions

Assembly Process

Tool-Free Display Setup:

Modern exhibition displays from Pullupstand.com require no tools—everything assembles by hand:

Pop-Up Display (10-15 minutes):

1. Remove frame from wheeled case

2. Expand frame from center outward

3. Listen for clicks confirming locked connections

4. Attach graphic panels from center working outward

5. Smooth any wrinkles

6. Add lighting if included

Pull-Up Banners (1 minute each):

1. Place base at desired location

2. Pull graphic upward smoothly

3. Attach support pole at top

4. Adjust for proper tension

Detailed Instructions:
For comprehensive setup guidance, refer to the Exhibition Setup Guide Singapore.

Final Quality Check

Before leaving setup day:

• View booth from visitor perspective at various distances

• Check all graphics are straight and wrinkle-free

• Test lighting and equipment

• Ensure product displays are secure

• Remove all packing materials

• Take reference photos for staff

During the Exhibition: Engagement Strategies

Daily Operations

Opening Routine (9:00 AM):

• Arrive 1 hour before doors open

• Quick display inspection and cleaning

• Restock brochures and materials

• Brief team on daily objectives

• Assign staff positions and roles

Active Hours (10:00 AM - 10:00 PM):

• Maintain energetic, welcoming presence

• Rotate staff for breaks (12-hour days require stamina)

• Log leads systematically throughout the day

• Keep booth area clean and organized

Closing Routine (10:00 PM):

• Secure valuable items and inventory

• Quick lead review and prioritization

• Team debrief on successes and challenges

The 3-Second Rule

Visitors decide whether to stop at your booth within 3-5 seconds. Your display must instantly communicate:

1. Who you are (clear branding on backdrop)

2. What you offer (visible product category)

3. Why stop (compelling visual or offer)

This is why professional displays with clear, readable graphics are essential—they do the initial "selling" before your team even speaks.

Staff Best Practices

Body Language:

• Stand, don't sit (projects engagement)

• Open posture (no crossed arms)

• Eye contact with passersby

• Smile and acknowledge everyone

Conversation Approach:

• Ask open questions: "What brings you to the expo today?"

• Listen more than talk (80/20 rule)

• Qualify interest level before detailed presentations

• Collect contact information from every serious conversation

Learn the 80/20 principle: Practise the 80/20 Rule at the Exhibition

Lead Capture Methods

Digital Options:

• Lead capture apps (scan business cards)

• QR codes linking to contact forms

• Tablet-based registration

Traditional Methods:

• Paper contact forms

• Business card collection

• Visitor sign-up sheets

Tip: Use prize draws or show specials to incentivize contact information sharing.

Special Features at Zak Salaam India

Indian Food Festival

The expo includes authentic Indian food stalls featuring:

• Traditional street food favorites

• Regional specialties from across India

• Live cooking demonstrations

Traffic Strategy: Food areas create natural visitor flow patterns. Position your booth to benefit from lunch (12-2 PM) and dinner (6-8 PM) traffic.

Cultural Programs

Entertainment includes:

• Traditional music and dance performances

• Cultural exhibitions

• Educational seminars

• Networking sessions

Opportunity: Check the program schedule—nearby cultural activities keep visitors in the hall longer, increasing booth traffic.

Post-Event Follow-Up

Immediate Actions (48 Hours)

Quick follow-up is critical for converting exhibition leads:

Lead Prioritization:

• Hot leads: Immediate follow-up within 24 hours

• Warm leads: Contact within 48 hours

• Cold leads: Add to mailing list for longer-term nurturing

First Contact Should Include:

• Personal reference to your conversation at the booth

• Relevant product information discussed

• Any promised samples or catalogs

• Clear next step (call, meeting, order process)

Comprehensive follow-up strategies: How to Maximise Your Results at an Exhibition

Documentation and Learning

Capture insights for future events:

• Which products generated most interest?

• What questions came up repeatedly?

• Which booth design elements worked best?

• What would you improve for next time?

Venue Guide: Singapore Expo Hall 6B

About Singapore Expo

Singapore Expo is the city-state's largest MICE venue:

• 10 exhibition halls totaling 100,000sqm

• Modern infrastructure with high ceilings (10-16m)

• Excellent logistics with direct vehicle access

• Ample parking (4,000+ spaces in multiple carparks)

Website: singaporeexpo.com.sg

Getting to Singapore Expo

By Public Transport:

• Expo MRT Station (East-West Line) - Direct connection to halls

• Bus routes: 12, 24, 35, 38, NR7

By Car:

• From city: East Coast Parkway (ECP), exit at Changi/Expo

• From airport: 10 minutes via Tanah Merah Coast Road

• GPS: 1 Expo Drive, Singapore 486150

For International Visitors:

• 7km from Changi Airport (easily accessible)

• Hotels nearby in Changi Business Park area

• Restaurants and amenities within walking distance

Why Choose Pullupstand.com for Exhibition Displays

Singapore's Exhibition Display Specialist Since 2007

Pullupstand.com has supported thousands of exhibitions with professional display solutions.

Advantages for Exhibitors:

Local Singapore Support:

• Showroom viewing available before ordering

• Fast delivery (same-day/next-day in Singapore)

• Technical support for first-time exhibitors

• Storage options for repeat Singapore events

Quality and Value:

• Reusable systems for multiple exhibitions

• Panel reprint service for updated graphics

• Professional-grade materials for durability

• Comprehensive product range for one-stop solutions

Exhibition Expertise:

• Design consultation for optimal booth layout

• Guidance on display selection for different booth sizes

• Setup assistance available

• Extensive portfolio of successful booth designs

Complete Product Range:

• Pop-Up Display Stands for backdrop systems

• Pull-Up Banner Stands in all series

• Display Stand Collection for various needs

• Brochure Holders and literature displays

Frequently Asked Questions

Q: When should I register for Zak Salaam India 2026?
Register as early as possible. Prime booth locations are allocated first-come, first-served, and popular spots near entrances and main walkways fill up 2-3 months before the event.

Q: Can first-time exhibitors participate?
Yes, the event welcomes exhibitors of all experience levels. Shell scheme booths are particularly suitable for first-timers as they include basic infrastructure.

Q: What's included in a shell scheme booth?
Typically includes partition walls, fascia board with company name, carpet, basic lighting, one table, two chairs, and a power socket. Confirm specific inclusions with organizers.

Q: Can I sell products directly at my booth?
Yes, both wholesale (B2B) and retail (B2C) sales are permitted. Many exhibitors offer special "exhibition prices" to drive on-site purchases.

Q: Do I need special permits to exhibit?
You need to complete the official exhibitor registration. For importing goods, consult Singapore Customs regarding temporary import permits or ATA Carnet for duty exemption.

Q: How long does booth setup take?
With tool-free display systems from Pullupstand.com, you can complete setup in 30-45 minutes. Arrive early on setup day for best working conditions.

Q: Can I get help setting up my booth?
Yes, Pullupstand.com offers setup assistance for first-time exhibitors. Singapore Expo also has official contractors available (separate charges apply).

Q: What size booth should I book?
Start with a 9sqm booth if you're testing the market. If you have extensive product range or are an established brand, consider 18sqm or larger.

Q: How many visitors attend?
Zak Salaam India typically attracts 20,000-25,000 visitors over four days, including retail consumers, wholesale buyers, and distributors.

Q: Should I bring my own displays or buy locally?
Buying from Pullupstand.com in Singapore eliminates international shipping costs, provides local support, and allows reuse for future Singapore events.

Additional Exhibition Resources

Comprehensive Guides from Pullupstand.com

Planning and Strategy:

• Exhibition Setup Guide Singapore | Complete 2026 Blueprint

• Exhibition Booth Design: Guide to Boost Trade Show ROI

• Singapore Trade Shows 2025-2026: Complete Event Guide

Display Product Guides:

• Pull-Up Stands: Quality Displays in SG Since 2007

• 2026 Trade Show Hacks: Transform Your Booth Instantly

• Foamboard Posters Singapore: Complete Guide

Design and Graphics:

• Professional Banner Design Guide

• Modern Pull Up Banner Design Guide 2025

Exhibition Skills:

• How to Maximise Your Results at an Exhibition

• Practise the 80/20 Rule at the Exhibition

Preparation Checklist

3 Months Before (January 2026)

• ☐ Contact organizers for registration materials

• ☐ Submit exhibitor application and payment

• ☐ Review floor plan and confirm booth location

• ☐ Book accommodation if traveling to Singapore

• ☐ Plan product selection for exhibition

2 Months Before (February 2026)

• ☐ Order exhibition displays from Pullupstand.com

• ☐ Arrange shipping/logistics for products

• ☐ Finalize graphics design for all displays

• ☐ Complete customs documentation

• ☐ Train staff on products and engagement

1 Month Before (Early March 2026)

• ☐ Confirm all deliveries to Singapore Expo

• ☐ Prepare lead capture system

• ☐ Print brochures and marketing materials

• ☐ Create special exhibition offers

• ☐ Finalize booth layout plan

1 Week Before

• ☐ Reconfirm travel and accommodation

• ☐ Prepare booth setup checklist

• ☐ Brief team on objectives and roles

• ☐ Pack personal essentials (comfortable shoes!)

• ☐ Create emergency contact list

Setup Day (4 March 2026)

• ☐ Arrive early at Singapore Expo

• ☐ Check in at organizer registration

• ☐ Assemble pop-up backdrop

• ☐ Position pull-up banners

• ☐ Set up product displays

• ☐ Final quality check

• ☐ Take photos for reference

During Event (5-8 March 2026)

• ☐ Arrive 1 hour before opening daily

• ☐ Maintain clean, organized booth

• ☐ Engage visitors professionally

• ☐ Collect and log all leads

• ☐ Network with other exhibitors

• ☐ Daily team debrief

After Event

• ☐ Follow up with hot leads within 24 hours

• ☐ Contact warm leads within 48 hours

• ☐ Add cold leads to mailing list

• ☐ Document learnings for future events

• ☐ Store displays properly

• ☐ Send feedback to organizers

Conclusion: Your Gateway to Southeast Asian Markets

Zak Salaam India Expo 2026 offers Indian businesses a focused platform to access Singapore and broader ASEAN markets. With strategic timing during the pre-Hari Raya period, concentrated buyer traffic, and Singapore's position as a regional hub, the exhibition creates opportunities for meaningful business connections.

Success requires three elements:

1. Professional Presentation
Quality exhibition displays from Pullupstand.com create the visual foundation for credibility and visitor attraction.

2. Strategic Preparation
Early registration, proper logistics planning, and staff training separate successful exhibitors from disappointed ones.

3. Systematic Follow-Up
The real work begins after the exhibition closes—disciplined lead follow-up converts booth conversations into business relationships.

Whether you're a first-time exhibitor testing the Singapore market or an experienced player expanding your regional presence, Zak Salaam India 2026 provides a proven platform for growth.

Take Action Now

Step 1: Contact Zak Trade Fairs to register and secure your booth (prime locations filling fast)

Step 2: Visit Pullupstand.com to explore display options and request consultation

Step 3: Review this guide's checklist and begin preparation timeline

The doors to Singapore Expo Hall 6B open on 5 March 2026. Will your business be there?

Contact Information

Event Organizer

Zak Trade Fairs & Exhibitions Pvt. Ltd.
Website: zaksalaamindia.com
Email: info@zaksalaamindia.com
Singapore Tel: +65 9723 1580
Social Media: @ZakSalaamIndiaExpo (Facebook & Instagram)

Exhibition Display Partner

Pullupstand.com
Website: pullupstand.com
Pop-Up Display Systems
Pull-Up Banner Stands
Display Stand Collection

Venue

Singapore Expo
Address: 1 Expo Drive, Singapore 486150
Website: singaporeexpo.com.sg
MRT: Expo Station (East-West Line)

Last Updated: January 2026
Information accurate at time of publication. Verify current details with organizers.