Hari Raya in Singapore is not just a public holiday. For businesses, it is a relationship moment — the kind that tells your clients, staff, and partners whether your brand genuinely values them, or simply shows up when convenient.
That is exactly where a well-made sampul raya earns its place. Not as advertising. Not as a promotional insert. But as a thoughtful gesture, wrapped in your brand identity, designed with cultural respect, and received with warmth.
This guide is written for Singapore businesses preparing custom sampul raya for Hari Raya Aidilfitri 2026 — with verified pricing, actual product specifications, practical design direction, and a full marketing checklist so everything is ready before the 21 March deadline.
What Is Sampul Raya — And Why Businesses Order It
Sampul raya is the Hari Raya packet used to gift money during Hari Raya Aidilfitri, the same way ang bao packets are given during Chinese New Year. Among families and friends, it is a warm expression of generosity and celebration. For businesses, a custom-printed sampul raya becomes one of the most contextually meaningful forms of corporate gifting available during the festive season.
Unlike a generic corporate gift that can feel impersonal, a beautifully designed sampul raya signals cultural awareness. It says your business understands the season, respects the occasion, and has taken real time to prepare something intentional — not something ordered at the last minute from a catalogue.
Brands that do this well consistently report stronger client relationships and better staff morale around the Hari Raya period, simply because the gesture lands in the right cultural context with the right quality of finish.
Ramadan and Hari Raya Aidilfitri 2026 Dates — Singapore
Before anything else, lock in the key dates. According to Pullupstand's Ramadan 2026 Singapore guide, the dates are:
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Ramadan 2026 begins: Wednesday, 18 February 2026
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Ramadan 2026 ends: Thursday, 19 March 2026
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Hari Raya Aidilfitri (Eid al-Fitr): Saturday, 21 March 2026
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Hari Raya Haji: Thursday, 27 May 2026
The window between Ramadan start and Hari Raya is roughly five weeks. That sounds like a comfortable runway — but when you factor in design finalisation, client approval rounds, and a standard production lead time of 12 to 14 working days, the actual order deadline for most businesses falls in the first week of March, or earlier.
If you are reading this in early March 2026, your window is extremely tight. Moving quickly is not optional — it is the only way to guarantee your sampul raya arrives before Hari Raya.
For a broader look at Ramadan season marketing and display ideas in Singapore, the Ramadan 2026 Singapore display guide on Pullupstand's blog covers in-store and event display planning in detail.
Pullupstand Sampul Raya: Product Specifications
Pullupstand offers custom-printed Hari Raya packets / sampul raya with the following confirmed specifications:
| Specification | Detail |
|---|---|
| Size | 155mm × 80mm |
| Material | Premium quality art paper |
| Finish | Glossy |
| Thickness | 128gsm |
| Printing | Double-sided, full colour |
| Pack format | 5 pieces per pack |
| Production time | 12–14 working days |
These specs are important for your design brief. At 155mm × 80mm, the packet is a standard slim envelope format — generous enough for clean, impactful design without feeling bulky. The 128gsm glossy art paper gives the finished packet a premium hand feel, which matters significantly because the physical quality of a sampul raya is one of the first things the recipient notices.
Double-sided full colour printing means you have complete creative freedom on both faces — the front for your festive design and greeting, the back for brand elements, QR codes, or additional messaging.
Sampul Raya Pricing Singapore 2026 (Pullupstand — Prices Inclusive of 9% GST)
Pullupstand publishes clear tiered pricing based on quantity, with all prices inclusive of Singapore's 9% GST. Packets are sold in packs of five pieces.
| Quantity | Packs (5 pcs/pack) | Price (incl. GST) | Price per piece |
|---|---|---|---|
| 600 pcs | 120 packs | S$272.50 | ~S$0.45 |
| 1,250 pcs | 250 packs | S$327.00 | ~S$0.26 |
| 2,500 pcs | 500 packs | S$436.00 | ~S$0.17 |
| 5,000 pcs | 1,000 packs | S$545.00 | ~S$0.11 |
| 10,000 pcs | 2,000 packs | S$763.00 | ~S$0.08 |
The per-piece cost drops significantly as quantity increases. For context, at the 2,500-piece tier, each fully customised, premium-printed sampul raya costs approximately S$0.17 — which is a remarkably low cost per brand impression compared to almost any other physical marketing format.
Which tier is right for your business?
600 to 1,250 pieces — ideal for focused corporate gifting: top-tier clients, long-term partners, key accounts, and internal staff in smaller teams. Most SMEs with a contained distribution list start here.
2,500 to 5,000 pieces — suited to multi-branch retailers, companies with broader client bases, HR departments running organisation-wide staff gifting, or businesses combining internal gifting with customer distribution across a Ramadan campaign.
10,000 pieces — designed for large organisations, franchise networks, or businesses running broad-reach Eid marketing campaigns across multiple touchpoints (events, store counters, corporate drops, and partner gifting simultaneously).
To view the full product details and place an order, visit the sampul raya product page or the money packets product listing on Pullupstand.com.
How to Design Corporate Sampul Raya That Feels Premium
Design is where most businesses either win the gifting moment or waste it. A poorly designed sampul raya — one that feels generic, cluttered, or too promotional — undermines the gesture before the money inside is even seen.
Here is what works consistently for corporate sampul raya in Singapore:
Lead with the greeting, not the logo
The hero of the design should be the Hari Raya greeting — "Selamat Hari Raya Aidilfitri" and, if appropriate, "Maaf Zahir dan Batin." Your brand name or logo plays a supporting role. When the hierarchy is right, the packet feels like a gift. When the logo takes over, it feels like an ad.
Choose a colour palette that reads "festive and premium"
Rich greens, deep emerald, warm gold, ivory, and navy blue are consistently strong for Hari Raya corporate design. They signal the season without feeling garish, and they photograph well if your team is documenting the gifting process for social media.
Use a single strong motif
The packet is 155mm × 80mm — not a poster. Trying to include multiple graphic elements, text blocks, and brand messaging makes the design feel crowded. One clean motif — a geometric Islamic pattern, a stylised crescent, a lantern silhouette, or an abstract botanical — gives the design a premium, intentional feel that holds up in the hand.
Keep the second side functional but considered
Use the reverse side for your brand name, a short greeting in English or Malay, and optionally a QR code linking to a personalised Hari Raya page or a digital greeting from your team. Keep it clean. Whitespace is not wasted space — it is what makes the design feel considered rather than desperate to communicate everything at once.
Prepare print-ready artwork properly
Before submitting your design file, download the print templates and specsheets from Pullupstand.com to make sure your file dimensions, bleed setup, and colour mode (CMYK) are correct. A well-prepared file means faster production approval and fewer revisions — critical when your timeline is already tight.
How Many Sampul Raya Should Your Business Print?
This is the question most clients ask first — and the honest answer is: segment your list before you decide on quantity.
A simple method that works for most Singapore businesses:
1. Count your definite recipients
Start with staff (all confirmed headcount), then VIP clients and top accounts, then long-term partners and suppliers. These are your "must reach" recipients.
2. Add your "nice to have" layer
Walk-in customers during Ramadan, event attendees, new leads you'll meet before Hari Raya — this is your secondary layer where quantity depends on your campaign scope.
3. Add a buffer
Build in 10 to 20 percent over your base count. Sampul raya orders cannot be reprinted overnight, and running short in the final days before Hari Raya is a situation worth avoiding.
4. Match to the closest Pullupstand tier
Once you have a total estimate, map it to the nearest pricing tier (600 / 1,250 / 2,500 / 5,000 / 10,000) to get the most cost-efficient result.
Remember that packets come in packs of five, which makes distribution easy — you can hand them out by the pack in most gifting contexts without needing to repackage.
Building a Complete Hari Raya Marketing Plan for Singapore Businesses
Sampul raya is one piece of a broader Hari Raya marketing picture. The most effective businesses in Singapore use the festive season as a full campaign window — not just a gifting moment. Here is how that typically looks:
Phase 1 — Pre-Ramadan preparation (now to mid-February)
This is the planning and production phase. Finalise your sampul raya design, confirm print quantity, place your order with enough lead time (12–14 working days), and brief your team on distribution logistics.
At the same time, prepare any supporting display materials — Hari Raya-themed banners, window displays, and in-store signage. Businesses that exhibit at events or run roadshows during Ramadan should also finalise their pull up banner stands and display setups during this phase.
Phase 2 — Ramadan campaign (18 February to 19 March)
This is your active marketing window. Use in-store displays, social media, and counter collateral to build Hari Raya atmosphere progressively through the month. Consider running a Hari Raya-themed promotion tied to your sampul raya distribution — for example, gifting a packet with every purchase above a threshold.
If you are attending trade shows or exhibitions during this period, bring sampul raya packets as culturally aligned giveaways. They work significantly better than generic merchandise in a Ramadan context. For full exhibition booth planning in 2026, the exhibition booth design Singapore 2026 guide is a useful resource.
Phase 3 — Final week before Hari Raya (14 to 20 March)
Intensify client visits and gifting drops. Ensure your retail or office environment has a clear Hari Raya greeting element — even a simple pull up stand with a festive design makes a difference in how clients experience the space. Keep your reserved buffer of sampul raya packets available for last-minute visits and unexpected guests.
Complementary print materials to order alongside sampul raya
Most businesses preparing for Hari Raya order more than just packets. The most commonly bundled items include:
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Flyers and promotional inserts — for Hari Raya sale campaigns and in-store offers. Browse flyer printing Singapore for options.
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Brochures and company profiles — often included in corporate gifting kits alongside the sampul raya. See brochure printing Singapore for format options.
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Custom stickers and labels — for sealing gift sets, adding festive branding to packaging, or creating Hari Raya-themed product labels. The guide on professional sticker printing Singapore covers this well.
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Booklets — for premium gift sets or corporate presentation packs. Booklet printing Singapore is available across saddle stitch, perfect bound, and Wire-O formats.
For a full view of print pricing across all formats, the 2026 Singapore printing price list gives a side-by-side comparison that helps you budget across multiple items efficiently.
Why Custom Sampul Raya Outperforms Generic Corporate Gifts
There are many corporate gifting options available in Singapore during the festive season. Hampers, vouchers, branded merchandise — all are legitimate choices. But custom sampul raya has a specific advantage that most alternatives cannot match: it is expected and welcomed, rather than surprising or ambiguous.
When a client or staff member receives a well-designed sampul raya from your brand, there is no interpretive effort required. The cultural context is clear. The gesture is understood immediately. And because the physical object is something they will handle, photograph, and potentially display, the brand impression it creates is more durable than a digital greeting or a generic product.
At S$0.08 to S$0.45 per piece depending on quantity, it is also one of the most cost-efficient brand touchpoints available for the festive season — particularly for businesses with large client or staff bases where individual gifting at higher price points would be impractical.
Singapore Events in 2026 to Plan Your Festive Marketing Around
Hari Raya Aidilfitri on 21 March 2026 is the anchor event, but Singapore's events calendar in the surrounding period offers additional marketing touchpoints for businesses in retail, exhibitions, and corporate services. According to Pullupstand's Singapore events 2026 guide, key events in the first half of 2026 include industry expos, trade shows, and festive markets that create additional distribution and visibility opportunities for businesses already investing in Hari Raya marketing.
If your business participates in any event during the Ramadan window or just after Hari Raya, sampul raya packets can double as event giveaways — a culturally relevant, cost-effective alternative to branded merchandise that attendees are more likely to keep and share.
For full Singapore events coverage relevant to your exhibition and display planning, visit the Singapore events 2026 complete guide.
How to Order Sampul Raya from Pullupstand.com
Pullupstand.com has been serving Singapore businesses since 2007, with over 10,000 businesses served across corporate, retail, events, and institutional sectors.
To order custom sampul raya for Hari Raya Aidilfitri 2026:
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Visit the Hari Raya packets / sampul raya Singapore product page for full specs and ordering details
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Prepare your print-ready artwork (CMYK, full colour, double-sided, correct dimensions)
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Download print templates and specsheets if you need a guided file setup
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Contact the team directly for design assistance if needed
WhatsApp: +65 8891 9518
Email: info@pullupstand.com
Allow 12 to 14 working days for production. All prices are in Singapore Dollars and inclusive of 9% GST.
Frequently Asked Questions
What is sampul raya?
Sampul raya is a Hari Raya packet traditionally used to gift money (duit raya) during Hari Raya Aidilfitri in Singapore and Malaysia. Businesses use custom-printed versions as a form of corporate gifting during the festive season.
What size is a Pullupstand sampul raya packet?
Pullupstand's sampul raya measures 155mm × 80mm — a standard slim envelope format suitable for full-colour double-sided design.
What paper and finish does Pullupstand use for sampul raya?
Pullupstand prints on premium quality 128gsm art paper with a glossy finish and double-sided full colour printing.
How long does sampul raya printing take in Singapore?
Pullupstand requires 12 to 14 working days for production. For Hari Raya Aidilfitri on 21 March 2026, orders need to be placed no later than early March to guarantee delivery in time.
How many pieces come in each pack?
Pullupstand packs sampul raya in sets of 5 pieces per pack.
What is the minimum order quantity for sampul raya at Pullupstand?
The smallest available tier is 600 pieces (120 packs of 5) at S$272.50 inclusive of GST.
Can I customise both sides of the sampul raya?
Yes — Pullupstand offers double-sided full colour printing, giving you complete creative control over both the front and back of the packet.
When is Hari Raya Aidilfitri 2026 in Singapore?
Hari Raya Aidilfitri 2026 falls on Saturday, 21 March 2026. Ramadan begins on 18 February 2026.
What other Hari Raya materials can I order alongside sampul raya?
Pullupstand offers pull up banner stands, pop up displays, flyers, brochures, booklets, stickers, and custom printed collateral — all of which can be coordinated as part of a complete Hari Raya marketing campaign.
Where can I see the full price list for sampul raya?
Pricing is published directly on the sampul raya product page, with all prices inclusive of 9% GST.