ITB Asia 2025-2026 Guide: Booth Prices, Venue & Travel Tips

Secure Your Booth, Close Deals, Master the Details

Stand out at Asia's premier travel trade show. This guide equips you with everything needed to maximize ROI, navigate Singapore seamlessly, and build lasting business relationships that drive revenue.

What Exactly is ITB Asia and Why Should You Care?

Asia's Premier B2B Travel Platform Powers Your Growth

ITB Asia dominates as the region's largest business-to-business exhibition for travel professionals. Now entering its 18th year, this three-day powerhouse connects MICE planners, corporate travel managers, leisure travel companies, and travel technology innovators.

What sets ITB Asia apart? Every single business meeting happens by appointment. You don't waste time with unqualified visitors. Instead, you meet pre-screened buyers who actively seek partnerships in your sector.

The 2025 Results Speak Volumes

The October 2025 event shattered records:

18,000+ travel industry professionals converged at Marina Bay Sands.

1,950 exhibitors showcased cutting-edge destinations, products, and travel services.

1,500+ quality buyers attended—and 90% held C-level authority to make purchasing decisions immediately.

60,000+ business appointments took place (a 35% surge compared to 2024).

132 countries and territories sent representatives.

50% of buyers signed contracts on-site rather than waiting for follow-up meetings.

Strategic Singapore Location Opens Asia Pacific Markets

Marina Bay Sands sits at the crossroads of global aviation. The venue connects travelers from over 400 cities worldwide. More than 80% of ITB Asia attendees come from Asia Pacific—precisely where explosive travel growth happens right now.

Event Dates & Venue: Mark Your Calendar

ITB Asia 2025 (Recently Completed)

Dates: Wednesday, October 15 – Friday, October 17, 2025

Exhibition Hours:

• Wednesday, October 15: 9:30 AM – 6:00 PM

• Thursday, October 16: 9:30 AM – 6:00 PM

• Friday, October 17: 9:30 AM – 6:00 PM

ITB Asia 2026 (Book Your Spot Now)

Dates: Wednesday, October 21 – Friday, October 23, 2026

Venue: Sands Expo and Convention Centre, Marina Bay Sands
Address: 10 Bayfront Avenue, Singapore 018956
Exhibition Levels: Basement 2 and Level 1

Pro Tip: Register your booth 12 months in advance. Early bookers secure premium corner locations and unlock the deepest discounts.

Booth Pricing & Packages: Your Investment Breakdown

Shell Scheme Booths (The Hassle-Free Option)

Shell scheme booths arrive fully equipped. You walk in. Your booth already has walls, carpet, lighting, electricity, and furniture. You simply add your graphics and products.

Basic Shell Scheme: 9 Square Meters

What You Get:

• 1 appointment set (33 scheduled buyer meetings)

• 1 entity listing in the official show catalogue

• 2 exhibitor badges for your team

• Fully constructed booth with built-in furniture

• Professional carpet and ambient lighting

• Electrical outlets ready to use

Premium Shell Scheme Options

9 Square Meter Premium Package: USD $7,413 (standard rate)

27 Square Meter Peninsula Booth: USD $23,232 to USD $25,614 (depending on package tier)

36 Square Meter Island Booth: USD $34,550 to USD $35,742 (maximum visibility)

Raw Space Booths (Design Your Dream Setup)

Raw space gives you complete creative control. You design and build your entire booth from scratch. Minimum space: 18 square meters.

Pricing per 9 Square Meters:

Add-On Services & Upgrades

Need more buyer appointments? Want additional brand visibility?

Extra Appointment Set (per 9 sqm): USD $1,500

• Adds 33 more pre-scheduled buyer meetings

• Includes entity listing in show catalogue

Additional Entity Listing: USD $150

• Your company appears multiple times in buyer search results

Extra Exhibitor Badge: USD $140 per badge

• Bring more team members to the show

Critical Pricing Details

GST Applies: All prices include 9% Singapore Goods & Services Tax. Non-Singapore exhibitors may claim GST exemption.

Two-Year Commitment Bonus: Lock in 2025 and 2026 rates at once. You receive 15% savings on both years' listed prices plus Super Early Bird discount rates for 2026.

Registration Deadline for 2025: May 15, 2025

Marina Bay Sands Venue: Capacity, Layout & Facilities

Massive Venue = Maximum Opportunities

Sands Expo and Convention Centre ranks as Singapore's largest MICE facility. The sprawling complex spans 120,000 square meters across 5 levels.

Venue Capacity:

• 45,000+ delegates can occupy the space simultaneously

• 2,000 exhibition booths fit across the halls

• 250 meeting rooms accommodate private discussions

• Grand ballroom seats 6,600 for banquets or 11,000 in theater style

Exhibition Hall Specifications

ITB Asia occupies Halls D, E, and F (Basement 2 and Level 1).

Hall Dimensions:

• Column spacing: 33 meters × 18 meters (unobstructed sightlines)

• Ceiling height: 9.45 meters (accommodate tall structures)

• Floor capacity: 12 KN/m² (supports heavy equipment)

Individual Hall Sizes:

• Hall A: 4,240 square meters

• Hall B: 4,140 square meters

• Hall C: 4,170 square meters

• Hall D: 3,110 square meters

• Hall E: 4,840 square meters

• Hall F: 6,780 square meters

On-Site Amenities Make Your Day Seamless

Food & Beverage: Cafeterias operate within exhibition halls on both Basement 2 and Level 1.

Networking Zones: Spacious pre-function areas encourage informal conversations and relationship building.

Meeting Spaces: Ballrooms and private rooms on Levels 3, 4, and 5 host conferences and seminars.

WiFi & Connectivity: Venue-wide internet access supports digital lead capture and video conferencing.

How to Get There: Your Complete Transportation Playbook

Option 1: MRT (Mass Rapid Transit) - The Local Favorite

Why MRT Works: Fast, affordable, predictable. No traffic jams. Perfect for first-time Singapore visitors.

Your Route: Take any train to Bayfront MRT Station (Circle Line or Downtown Line).

From Station to Venue:

Exit C & D: Walk through The Shoppes at Marina Bay Sands. 3-minute walk to Sands Expo & Convention Centre.

Exit E: Direct underground access to Sands Expo & Convention Centre. 1-minute walk in air-conditioned comfort.

Operating Hours: 6:00 AM to midnight daily.

Cost: SGD $2-3 for most journeys within Singapore.

Coming From Changi Airport?

Best Route: East-West Line (Green Line) from Changi Airport → Tanah Merah Station → Transfer to Downtown Line (Blue Line) toward Bukit Panjang → Alight at Bayfront.

Travel Time: 45-50 minutes total.

Cost: SGD $2-3.

Option 2: Taxi or Grab (Door-to-Door Convenience)

Where to Catch a Ride:

• Sheares Link (outside Hotel Tower 1)

• Bayfront Avenue (outside Hotel Tower 3)

• Outside Sands Expo & Convention Centre

• Outside The Shoppes

Estimated Fares:

From City Centre/Orchard: SGD $6-10 (5-10 minutes drive)

From Changi Airport: SGD $20-30 (20-25 minutes via East Coast Parkway)

Pro Tip: Use Grab app (Singapore's leading ride-hailing service). Book in advance. Avoid peak traffic hours (7-9 AM, 5-7 PM).

Option 3: Rent a Car (Maximum Flexibility)

Driving Directions:

From East Coast Parkway (ECP): 20 minutes. The ECP feeds directly into Sheares Avenue via Benjamin Sheares Bridge.

From Other Expressways: Use the Marina Coastal Expressway (MCE). Drive toward Marina Boulevard or Central Boulevard, then follow signs to Bayfront Avenue.

Parking: Marina Bay Sands offers integrated parking (charges apply). Book spaces in advance if you plan extended stays.

Option 4: River Ferry (The Scenic Route)

Operating Hours: 10:00 AM – 8:00 PM daily.

Boat Frequency: Departs every hour from any Singapore River Cruise jetty.

Pick-Up Points: Bayfront South, Clifford Pier, Fullerton, Boat Quay, Clarke Quay, Read Bridge.

Vibe: Absolutely perfect for arriving relaxed and energized before business meetings.

Where to Stay: Hotels That Maximize Your Convenience

Ultra-Premium: Stay Inside the Venue

Marina Bay Sands Hotel

Distance: 0 meters (literally inside the venue)

Price Range: SGD $400-800+ per night

Why Choose This: Walk to your booth in 2 minutes. Access the famous SkyPark. Enjoy luxury amenities without commute stress.

Reality Check: Premium pricing during ITB Asia dates. Book early for better rates.

Luxury Options Close by (1-2 km Away)

The Fullerton Hotel Singapore

Distance: 1.2 km (10-minute walk, 5-minute taxi)

Price Range: SGD $350-600 per night

Vibe: Heritage luxury with riverside charm.

Mandarin Oriental Singapore

Distance: 1 km

Price Range: SGD $300-550 per night

Swissôtel The Stamford

Distance: 1.5 km

Price Range: SGD $200-400 per night

Park Regis Singapore

Distance: 1.3 km

Price Range: SGD $150-280 per night

Budget-Conscious Accommodations

Hotel Boss (Near Lavender MRT)

Distance: 15-20 minutes by MRT

Price Range: SGD $100-180 per night

Furama RiverFront (Clarke Quay Area)

Distance: 20 minutes by MRT

Price Range: SGD $120-200 per night

Fragrance Hotel Chain (Multiple Locations)

Price Range: SGD $80-150 per night

Booking Strategy That Saves Money

Book 2-3 Months in Advance: Rates stabilize. Availability peaks. You avoid last-minute surcharges.

Check Official ITB Asia Partnerships: Many hotels offer exclusive discounts for registered participants. Complementary shuttle services sometimes include morning rides to the venue.

Use Rate Comparison Tools: Google Hotels, Booking.com, Agoda compare prices across properties instantly.

Ask About Corporate Rates: Business travelers often qualify for 10-20% discounts when mentioning conference attendance.

Visa Requirements: Navigate Singapore Entry Smoothly

Do You Actually Need a Visa?

Citizens of most developed countries (USA, UK, EU nations, Australia, Japan, South Korea) enjoy visa-free entry for up to 30-90 days. However, nationals from many Asian, African, and Middle Eastern countries require advance visa approval.

Check Your Status: Visit the Immigration & Checkpoints Authority (ICA) of Singapore website. Search your nationality. Get immediate clarity.

Requesting an Invitation Letter From ITB Asia

Need a visa? Organizers provide official invitation letters that strengthen your application significantly.

Email Your Request to:

• Exhibitors: exhibitor@itb-asia.com

• Visitors: visitor@itb-asia.com

Include These Details:

• Full legal name (exactly as per your passport)

• Passport number and expiry date

• Current company name and your job title

• Direct phone number and email

• Purpose: "Exhibitor at ITB Asia 2025" or "Trade visitor at ITB Asia 2025"

Visa Application Timeline

Start 4-6 Weeks Before Travel: Processing delays happen. Begin early.

Standard Processing: 3-5 working days for most nationalities.

Apply Through: Singapore's SAVE system (Singapore Visa Application & Entry) online portal or visit Singapore's overseas missions.

Required Documents:

• Valid passport (minimum 6 months validity remaining)

• Completed visa application form

• Recent passport-sized photograph (4×6 cm)

• Invitation letter from ITB Asia organizers

• Hotel booking confirmation

• Return flight tickets

• Bank statements (prove financial capacity)

Visa Fee: SGD $30-100 (varies by nationality and processing speed).

Exhibition Booth Design: Create Impact in 3 Seconds

The 3-Second Reality Every Exhibitor Faces

Visitors decide whether to enter your booth within 3 seconds of seeing it. Your booth must immediately communicate who you are and why they should care. Mediocre booths vanish from memory. Exceptional booths generate leads for months afterward.

Design Principles That Actually Work

Make Your Logo Impossible to Ignore

Display your logo at least 3 feet tall. Position it at eye level, 4 meters away from your booth entrance. Visitors should recognize your brand from across the exhibition hall.

Write Headlines That Grab Attention

Use large fonts (minimum 100 points for main headlines). Your headline should answer one specific question: "What problem do you solve?" or "What opportunity do you offer?"

Respect the 40% Negative Space Rule

Resist the urge to fill every inch with graphics and text. White (or empty) space breathes. It invites visitors in. It improves readability dramatically.

Strategic Layout = More Qualified Conversations

• Open entrance: Remove barriers. Invite people in. No tables blocking the entrance.

• 60/40 space allocation: 60% for visitor movement. 40% for furniture, displays, and products.

• Create a focal point: Place your best product, video screen, or brand statement directly opposite the entrance. This naturally draws visitors deeper into your booth.

• Multiple engagement zones: Set up separate areas for product demos, private meetings, and literature pickup. This prevents bottlenecks and awkward crowding.

Lighting Transforms Everything

Use spotlights to highlight your key products or signage. Avoid harsh overhead lighting. Instead, use warm ambient lighting (color temperature 3000-4000K). Professional lighting costs money upfront but generates exponentially more visitor engagement.

Color & Visual Hierarchy Rule Perception

• Use your brand colors consistently throughout the booth.

• Create high-contrast combinations for readability (dark text on light background or vice versa).

• Display bold graphics with professional photography. Generic stock images cheapen your brand perception.

Essential Display Equipment for Impact

Your booth needs multiple display solutions to communicate effectively. Each piece serves a specific purpose.

Pull Up Banners & Retractable Stands

Pull up banners deploy in seconds. They pack flat for transport. They withstand multiple setups (50-100 times). They project professionalism instantly.

Why You Need Them: No booth stands without display solutions. These serve as your visual foundation.

Recommended from Pullupstand.com:

Pull Up Stand Budget Series – SGD $95-130

• Size: 85cm × 200cm (exhibition-standard height)

• Best For: Standard 3×3m shell scheme booths

• Features: Aircraft-grade aluminum base, tear-proof synthetic material, humidity-resistant (crucial in Singapore's tropical climate), anti-glare matte lamination

• Ideal Use: Flank booth entrances with your brand message. Showcase product benefits. Highlight testimonials.

Pull Up Stand Premium Series – From SGD $150

• Enhanced base for superior stability

• Double-sided printing available

• Premium fabric material

• Best For: High-traffic corner or peninsula booths

• Perfect When: You need maximum durability across multiple shows

Giant Flag Pole Banner – SGD $700

• Height: Up to 5 meters

• Visibility: See from 20+ meters away

• Best For: Attracting attention from across the entire exhibition hall

• Ideal For: Outdoor pre-event promotions or entrance signage

Display Stands & Literature Holders

Your brochures, service packages, and promotional materials need dedicated display homes.

Zig Zag Stand A4 – SGD $250

• Multiple A4 pockets in zigzag configuration

• Ideal For: Brochure displays and service package showcases

• Portable: Folds flat for transport

• Professional: Looks premium at any booth size

Zig Zag Stand A3 – SGD $420

• Larger format for bigger visuals

• Best For: Destination posters and package tour photography

• Black frame with clear acrylic pockets

Revolving Brochure Stand – From SGD $250

• 360° rotation maximizes visibility

• Multiple pockets (DL, A5, A4 sizes)

• Best For: High foot-traffic areas where visitors approach from multiple angles

• Eliminates dead zones in your booth

DL Brochure Holder – From SGD $5

• Compact, wall-mounted or counter-top

• Best For: Supplementing main displays with takeaway materials

• Cost-effective: Stock multiple locations in your booth

Banners & Backdrops

Outdoor PVC Banners – Custom Sizes

• Weatherproof: UV-resistant, waterproof material

• Best For: Outdoor venue signage, parking directional banners, building wraps

• Durability: Withstands Singapore's tropical weather indefinitely

• Professional: Looks expensive and impressive

Foamboard Standees – From SGD $120

• Lightweight: Reposition easily without tools

• Best For: Life-sized product cutouts, directional signage, photo opportunities

• Customizable: Any shape or size imaginable

• Interactive: Creates Instagram-worthy moments

Supporting Display Equipment

Heavy Duty Clip Banner Stand – SGD $150

• Versatility: Interchangeable banners—swap graphics easily

• Stability: Heavy base prevents tipping

• Best For: Budget-conscious exhibitors needing frequent graphic updates

Water Base Clip Banner Stand – SGD $150

• Fillable Base: Add water for stability, empty for lightweight transport

• Outdoor Safe: Won't blow over in wind

A-Frame Poster Stand – From SGD $250

• Double-Sided Visibility: Show different messages to incoming/outgoing visitors

• Best For: Walkway positioning, entrance announcements

Frame Stand (Black) – SGD $120

• Sleek professional appearance

• Quick-change poster system

• Indoor/outdoor versatility

Slot Stand (Black) – SGD $85

• Budget-friendly option

• Simple slide-in poster mounting

• Lightweight and portable

Booth Setup Strategy by Size

Small Booth (9 Square Meters Shell Scheme)

• 2× Pull Up Stand Budget Series (SGD $260) flanking entrance

• 1× Zig Zag Stand A4 (SGD $250) for brochures

• 1× DL Brochure Holder (SGD $5) on counter

• Total Investment: ~SGD $515

Medium Booth (18-27 Square Meters)

• 4× Pull Up Stand Premium Series (SGD $600) creating branded backdrop

• 2× Zig Zag Stands A3 (SGD $840) for destination visuals

• 1× Revolving Brochure Stand (SGD $250) at entrance

• 2× Foamboard Standees (SGD $240) for photo opportunities

• Total Investment: ~SGD $1,930

Large Booth (36+ Square Meters Island/Peninsula)

• 1× Giant Flag Pole Banner (SGD $700) for long-distance visibility

• 6× Pull Up Stand Premium Series (SGD $900) forming perimeter branding

• 3× Zig Zag Stands (mixed A3/A4) (SGD $920)

• 2× Revolving Brochure Stands (SGD $500)

• 4× Foamboard Standees (SGD $480) creating interactive zones

• Total Investment: ~SGD $3,500

Supporting Booth Equipment Checklist

Furniture & Fixtures:

• High-top tables or counters (for standing conversations)

• Comfortable seating (2-4 chairs for longer discussions)

• Lockable storage cabinet (protect personal items and samples)

Technology Setup:

• Tablet or iPad loaded with digital catalogue

• Large screen TV or monitor (40"+ for video presentations)

• Power banks and charging cables

• Portable WiFi hotspot (venue WiFi can surprise you with slowdowns)

Marketing Materials:

• Business cards (500+ minimum)

• Professional brochure printing (1,000+)

• Branded giveaways (pens, tote bags, USB drives, keychains)

• Lead collection forms (digital or paper backup)

Operational Essentials:

• Basic toolkit (scissors, tape, zip ties, multi-tool)

• Extension cords and power strips

• Cleaning supplies (wipes, hand sanitizer, lint roller)

• Breath mints and tissues

• Emergency contact list and floor map

What People Actually Search & Ask About ITB Asia

Understanding common questions helps you prepare better. Here's what attendees wonder most.

Visitor Registration Questions

How Do I Register as a Trade Visitor?

Visit itb-asia.com. Select "Trade Visitor" registration. Complete the online form in 10-15 minutes. Pay the registration fee. You'll receive email confirmation. Organizers reserve the right to approve or reject applications based on professional credentials.

What's the Difference Between a Trade Visitor and a Buyer?

• Trade Visitor: Self-paying attendee from the travel industry. Full access to exhibition floor and conferences.

• Buyer/Hosted Buyer: Pre-qualified, invited attendee. Organizers cover accommodation and sometimes flights in exchange for attending pre-scheduled appointments.

Can Anyone Attend ITB Asia?

No. ITB Asia operates exclusively for travel industry professionals. General public, minors (under 18), and non-industry visitors face denial at entry gates. Business credentials and professional purpose determine eligibility.

What Should I Wear?

Business attire is mandatory. No flip-flops, sandals, shorts, or casual wear. Venue staff enforce dress codes strictly. Inappropriate attire results in entry denial. Plan your wardrobe accordingly.

Is There an Entry Fee?

Yes. Trade visitors pay admission fees (pricing varies by registration timing).

• Early Bird Rate (registration by September 12, 2025): Discounted pricing

• Listed Rate (September 13 - October 17, 2025): Standard pricing

• Onsite Payment: SGD equivalent accepted via PayNow and credit card

Early registration saves 20-30% versus onsite payments.

Exhibitor-Specific Concerns

When Should I Book My Booth Space?

Ideal Timeline:

• 12 months before: Define objectives, set budget, begin design concepts

• 6 months before: Finalize booth design, register space, order services (secure Super Early Bird discount)

• 3 months before: Approve graphics, confirm logistics, start marketing campaign

• 1 month before: Conduct staff training, perform final checks

• 1 week before: Arrive early, set up booth, test equipment

Early bookers secure premium corner locations and deepest discounts (10-15% savings).

Can I Change My Booth Package After Booking?

Contact exhibitor@itb-asia.com immediately. Changes depend on availability. Fees may apply. The earlier you request modifications, the better your chances of accommodation.

What Electrical and Internet Services Are Available?

Standard booth packages include basic lighting. Additional requirements—extra power outlets, internet connectivity, rigging equipment, audio-visual services—must be ordered separately through the official show services contractor.

How Do I Ship Booth Materials to the Venue?

Organizers provide detailed shipping instructions 2-3 months before the event. You'll receive freight forwarder contacts, shipping deadlines, and venue loading dock access details via email.

Can I Set Up My Booth Myself?

Yes. For shell scheme booths, you handle setup yourself (install graphics, arrange furniture). For raw space custom builds, professional contractors usually handle installation. Coordinate with venue management regarding building schedules.

Networking & Business Strategy Questions

How Do I Maximize My Business Appointments?

• Pre-schedule aggressively: Use the online appointment system as soon as it launches (typically 6-8 weeks before the event)

• Target strategically: Research buyer profiles. Prioritize those matching your ideal customer profile.

• Prepare your pitch: Develop a 60-90 second introduction highlighting your unique value proposition.

• Follow up immediately: Contact leads within 24-48 hours after the show. First movers capture attention and conversations.

What Happens During a Business Appointment?

Appointments typically last 15-20 minutes. Buyers rotate through exhibitor booths according to pre-scheduled times. Prepare demonstration materials. Have qualifying questions ready. Assess fit and buying intent quickly.

How Do I Attract Walk-In Visitors Without Scheduled Appointments?

• Strategic positioning: Use tall Giant Flag Pole Banners visible from across the hall

• Engaging activities: Live product demos, prize wheels, interactive photo opportunities

• Roving staff: Send team members into aisles to personally invite passersby

• Social media: Post live updates with booth location and special offers

• Promotional giveaways: Unique, valuable items that generate buzz and social sharing

Your 6-Month Exhibition Timeline: From Planning to Success

6 Months Before ITB Asia

Strategic Planning Sessions

Define clear objectives:

• Number of qualified leads you want to generate

• Deals you intend to close

• Brand awareness targets

• Relationship connections you aim to establish

Set detailed budget covering:

• Booth space rental

• Display equipment and materials

• Travel and accommodation

• Staff training and compensation

• Marketing campaigns

• 15-20% contingency buffer

Register booth space and pay deposit. Apply for Super Early Bird discounts (10% savings).

Design & Logistics Setup

Brief your booth designer or select your shell scheme package. Order all display equipment from Pullupstand.com (allow 14 business days for production). Book flights and accommodation (prices increase as event approaches). Request visa invitation letter if needed.

Marketing Campaign Launch

Update your company website with "Visit us at ITB Asia 2025" banners. Create dedicated landing page for booth visitors. Prepare your digital sales presentation and product demonstration videos.

3 Months Before ITB Asia

Finalization Phase

Approve final booth design and graphics. Submit print-ready files on schedule. Order additional show services (power, internet, rigging equipment) through the official contractor. Confirm delivery timelines for all booth materials. Book additional appointment sets if needed (USD $1,500 each adds 33 more buyer meetings).

Team Preparation

Assign booth staff roles (greeters, product specialists, lead qualifiers, deal closers). Schedule staff shifts ensuring adequate coverage during all show hours. Create detailed staff manual with key talking points, common objection handling strategies, and dress code requirements.

Marketing Campaigns Intensify

Launch pre-show email campaign to your existing database announcing booth location and special show offers. Promote heavily on social media with official event hashtags and your booth number. Offer exclusive "meet us at ITB Asia" incentives (free consultation, show-only discounts, exclusive access to new products).

1 Month Before ITB Asia

Final Preparation Pushes

Conduct hands-on staff training sessions covering product knowledge, demonstration practice, and CRM system usage. Print all marketing materials (business cards, professional brochures). Order branded giveaways and ensure delivery to your booth or hotel. Assemble booth essentials toolkit (tape, scissors, zip ties, cleaning supplies, first aid kit).

Logistics Confirmation

Reconfirm hotel bookings and shuttle service arrangements. Download your appointment schedule. Research buyer profiles in advance. Test all technology (tablets, presentation screens, lead capture applications). Create follow-up email templates for post-show outreach.

Marketing Push Continues

Send final reminder emails with booth location and appointment confirmation details. Create Instagram and Facebook countdown posts to build anticipation. Prepare press release if announcing new products or services.

1 Week Before ITB Asia

On-Site Arrival & Setup

Arrive in Singapore 1-2 days early. This allows jet lag recovery and final preparation. Visit the venue during official setup days (typically 1-2 days before opening). Install your booth completely. Test all electrical connections, lighting systems, and audio-visual equipment. Arrange display materials from Pullupstand.com. Stock brochure holders. Organize storage areas.

Final Coordination

Conduct on-site staff walk-through. Brief everyone on booth layout, appointment schedule, and emergency procedures. Confirm all team members have exhibitor badges. Review appointment schedule and assign specific buyers to specific staff members.

Opening Day Readiness

Prepare opening day outfits (business attire, comfortable shoes). Charge all devices. Pack power banks. Arrive 30 minutes before opening to prepare booth and align your team.

During ITB Asia (3 Consecutive Days)

Daily Operations Rhythm

Arrive 30 minutes before opening. Prepare booth. Align team on daily priorities. Greet visitors professionally. Qualify leads quickly (don't waste time on poor fits). Honor all scheduled appointments on time (15-20 minutes each). Capture lead information immediately (digital or paper forms). Take photos and videos for post-show social media content.

Booth Management Excellence

Keep displays tidy and well-stocked. Rotate staff to prevent fatigue and maintain energy. Engage actively with visitors (no sitting, eating, or phone scrolling in your booth). Network during lunch breaks and evening functions. Debrief with your team each evening—discuss what worked, what needs adjustment.

Lead Prioritization Strategy

• Hot leads (ready to buy): Schedule immediate follow-up call or meeting

• Warm leads (interested, need nurturing): Add to CRM with specific next steps and timeline

• Cold leads (informational only): Add to newsletter list for future engagement

Immediately After ITB Asia

24-48 Hours Post-Show

Send personalized follow-up emails to all qualified leads. Connect on LinkedIn with key contacts. Upload photos and videos to social media thanking visitors and showcasing booth highlights. Begin lead scoring and assign to appropriate sales team members.

1 Week Post-Show

Conduct team debrief meeting. Analyze what worked, what didn't, and lessons learned. Calculate your ROI (leads generated, deals closed, cost per lead acquisition). Send detailed proposals to hot leads. Update your CRM with all lead data and next action dates.

1 Month Post-Show

Continue nurturing warm leads with valuable content. Send post-show survey to booth visitors requesting feedback. Evaluate booth design effectiveness. Decide what to keep, modify, or redesign for next year. Reserve booth space for ITB Asia 2026 (early commitment secures premium location plus discount rates).

Frequently Asked Questions: Your Final Answers

Attendance & Access Questions

Can I visit ITB Asia without registering in advance?

No. All attendees must register and obtain a trade visitor pass or exhibitor badge. Onsite registration exists but costs more and faces potential capacity restrictions.

Are there networking events outside exhibition hours?

Yes. ITB Asia organizes evening networking receptions, buyer-exhibitor dinners, and industry parties. Details reach registered participants via email weeks before the event.

Can I bring promotional materials in local languages?

Yes. Absolutely include materials in English (the primary business language). Add translations in Mandarin, Japanese, Korean, or other Asian languages to target specific markets effectively.

Is photography allowed in the exhibition?

Yes, but respect exhibitors' intellectual property. Avoid photographing proprietary materials without permission. Most exhibitors welcome booth photos for your social media promotion.

What health measures apply?

As of 2025, Singapore has lifted COVID-19 restrictions. You're no longer required to be fully vaccinated for entry. However, stay updated on any travel advisories or venue-specific health protocols closer to the event.

How do I get an invoice or receipt for my booth payment?

You receive official invoices from Messe Berlin (Singapore), the organizer, after submitting your booth registration form. Payment terms and invoicing details appear in your exhibition contract.

Can I sublet my booth space to another company?

No. Subletting is strictly prohibited without prior written approval from the organizer. Violations result in booth cancellation and complete loss of fees.

Your Path to ITB Asia Success

Leverage Professional Display Solutions

First impressions determine everything at exhibitions. Investing in high-quality display equipment from Pullupstand.com ensures your booth projects professionalism and attracts the right visitors.

Why Choose Pullupstand.com:

• Proven Quality: Served 10,000+ brands worldwide since 2007

• Local Expertise: Deep understanding of Singapore exhibition standards

• Comprehensive Range: Budget solutions (SGD $95) to premium options (SGD $700+)

• Fast Service: 7-14 business days turnaround time

• Free Delivery: Orders over SGD $500

• Expert Consultation: Available for design advice

Browse Complete Product Range →

Popular Exhibition Products for ITB Asia:

• Pull Up Banner Stands - From SGD $95

• Outdoor PVC Banners - Custom sizes

• Foamboard Standees - From SGD $120

• Brochure Holders & Stands - From SGD $5

• Professional Brochure Printing - From SGD $0.20

• A-Frame Poster Stands - From SGD $250

• Banner Clip Stands - SGD $150

Start Early, Plan Thoroughly

Successful exhibitors differ from average ones through preparation. Use this 6-month planning timeline. Book early for discounts. Invest in professional displays that visitors remember.

Focus on Relationships, Not Just Transactions

ITB Asia's 100% pre-scheduled appointment format designs for relationship building. Approach each meeting as the start of a long-term partnership, not just a one-time deal. The 50% on-site contract signing rate proves genuine connections convert to business.

Maximize Singapore's Strategic Advantage

Being hosted in Singapore offers unparalleled connectivity to Asia Pacific markets. Use this opportunity to exhibit, explore the destination, understand local culture, and build networks extending far beyond three show days.

Ready to Dominate ITB Asia 2025-2026?

You now possess everything needed for successful participation—booth pricing, venue logistics, accommodation strategies, professional display solutions, and proven planning frameworks.

Your Next Actions

1. Visit Pullupstand.com: Explore exhibition display equipment and request design consultation

2. Register at ITB Asia: Secure your booth space for 2025 or 2026

3. Build Your Team: Assign roles, schedule training, align expectations

4. Start Marketing: Announce participation across your database and social channels

Official ITB Asia Contact Information

• Website: itb-asia.com

• Exhibitor Enquiries: exhibitor@itb-asia.com

• Visitor Enquiries: visitor@itb-asia.com

• Buyer Programme: buyer@itb-asia.com

• General Hotline: +65 6027 7577

Pullupstand.com Contact Information

• Website: pullupstand.com

• Product Catalogue: Browse All Products

• Customer Support: Available via website chat

• Delivery: Free for orders above SGD $500

External Resources & Partners

Singapore Tourism & Travel:

• Visit Singapore Official - Destination guide

• Singapore Tourism Board - Official tourism authority

• Changi Airport Guide - Flight connections & terminal maps

Transportation & Logistics:

• SMRT MRT Guide - Mass Rapid Transit system

• Land Transport Authority - Public transport journey planner

• Grab Singapore - Ride-hailing service

Venue & Accommodation:

• Marina Bay Sands - Official venue website

• Singapore Hotels Association - Accommodation options

Immigration & Visa:

• Immigration & Checkpoints Authority - Visa requirements

• Singapore SAVE System - Online visa applications

Exhibition & MICE Resources:

• Singapore Exhibition & Convention Bureau - MICE industry support

• Singapore Association of Convention & Exhibition Organisers - Industry standards

See you at Asia's Leading Travel Trade Show!