There is one week in May where the entire broadcast and communications industry in Asia essentially stops traveling separately and ends up in the same building in Singapore. That week is 20–22 May 2026, and the building is Singapore EXPO.
BroadcastAsia and CommunicAsia have run for over two decades. They are not conferences that happen to have an exhibition attached, nor are they trade shows that happen to have some talks on the side. They are genuinely both — and that dual identity is exactly what makes them worth the trip, whether you are flying in from Seoul, driving down from Kuala Lumpur, or catching the ferry from Batam.
This guide covers everything you need to know: what the event actually is, who goes, where it is, how to get there, what happens across the three days, and — if you are exhibiting — how to set up a booth that works hard for you rather than just looking presentable.
What You Are Actually Signing Up For
The first thing to understand is that BroadcastAsia and CommunicAsia are not standalone events in 2026. They run as part of ATxEnterprise, which is itself one segment of the larger Asia Tech x Singapore (ATxSG) festival. Your ATxEnterprise pass gets you into five co-located shows simultaneously:
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BroadcastAsia — broadcast, media, entertainment technology, IP production, OTT
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CommunicAsia — telecoms, 5G/6G, connectivity, enterprise ICT, satellite
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SatelliteAsia — satellite communications, ground infrastructure, LEO/GEO
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TechXLR8Asia — emerging tech, startup and scale-up ecosystem
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The AI Summit Singapore — applied AI across enterprise verticals
In practice, this means you will walk the same floor and meet people whose job titles range from Head of OTT Operations to CTO of a regional mobile operator to Director of AI Strategy at a multinational bank — all within the same three-day window. For most industries, this kind of buyer density in a single location takes months of separate events to replicate.
The event is jointly organised by Informa Tech and Singapore's Infocomm Media Development Authority (IMDA), with backing from the Singapore Tourism Board. It is, in short, a government-supported industry event — which means it attracts serious institutional buyers alongside commercial exhibitors.
Dates, Hours, and the Basics
The 2026 edition runs across three full days:
20 May 2026 — 22 May 2026
Daily opening hours: 09:30 to 17:30
Venue: Singapore EXPO, Halls 3 through 5
If you are exhibiting, move-in days are 18 and 19 May. Get your materials sorted and delivered before then — more on that shortly.
Registration and badge collection typically opens from around 08:30 each morning. Come early on day one if you want to walk the floor before the post-keynote rush hits around 11:00.
Where Singapore EXPO Is and How to Get There
Singapore EXPO sits at 1 Expo Drive, Singapore 486150 — right next to Changi Airport at the far east end of the island. For most of Asia, this is actually a feature rather than an inconvenience. If you are flying in from Tokyo, Mumbai, Jakarta, or Sydney, you are essentially landing on the doorstep of the venue.
By MRT — the best option
The easiest and most reliable way to get to Singapore EXPO is via Expo MRT Station (EW29) on the East-West Line. There is a covered, air-conditioned walkway that connects the station directly into the venue. No heat, no rain, no traffic.
From Raffles Place or City Hall in the CBD, the journey takes around 30 minutes. From Changi Airport (Terminals 1–4), it is a single stop on the same line — under five minutes by train.
By Grab or taxi
Drop-off is on Expo Drive at the main entrance. During the show, expect some queuing between 09:00–10:00 and again from 16:30 onwards. If you are coming from a hotel in the Changi or Tampines area, a Grab is fast and straightforward. From Orchard Road, budget around 25–30 minutes outside peak traffic.
From Batam, Indonesia
This is genuinely more straightforward than most people assume. Ferry services run from Harbour Bay Ferry Terminal and Batam Centre Ferry Terminal to Tanah Merah Ferry Terminal in Singapore — journey time is around 45 to 55 minutes. From Tanah Merah, you can take Bus 35 towards Expo MRT or grab a taxi directly to Singapore EXPO. Total door-to-door time from central Batam is roughly 90 minutes. Day trips are entirely realistic.
By car
Parking is available at Singapore EXPO's multi-storey car park off Expo Drive. ERP charges may apply depending on your time of arrival. During large shows, car parks fill up — arriving before 09:00 or after 10:30 helps.
Where to Stay
Hotels near Singapore EXPO fill up fast during ATxEnterprise week. Rates around Changi rise noticeably during major shows, and this event consistently draws over 22,000 attendees. Book early.
Within walking distance:
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Crowne Plaza Changi Airport — connected directly to Changi Terminal 3, 10–12 minute walk to EXPO. Premium option, genuinely convenient for frequent fliers
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YOTEL Singapore Changi Airport — compact, practical, well-designed for single-purpose stays
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Capri by Fraser Changi City — popular with the tech event crowd, good value for what you get
Short taxi or Grab ride:
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Village Hotel Changi — 5 minutes by taxi, solid option if the above are sold out or over budget
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Hotel Ease Changi — budget-friendly, functional
If you prefer to stay in the city centre, hotels around Bugis, Marina Bay, or the CBD are all reachable via the East-West Line to Expo Station with no transfers. Add about 30 minutes of commute time each way.
Who Goes to BroadcastAsia and CommunicAsia
The 2025 edition reported that 75% of all attendees were at management level or above — C-suite executives, Directors, VPs, and Heads of Department arriving with active vendor mandates. This is not a student crowd or a casual browser crowd. The people walking this floor have budget authority or direct influence over significant procurement decisions.
The broad visitor groups across both shows:
Broadcast and media professionals — spanning national broadcasters, OTT platforms, streaming services, production studios, post-production houses, and AV system integrators. They come to BroadcastAsia to evaluate IP production infrastructure, AI-driven content tools, playout systems, and delivery technology. Many are mid-decision on major technology replacement cycles.
Telecom operators and communication service providers — mobile operators, MVNOs, infrastructure vendors, and network equipment companies. At CommunicAsia, they are benchmarking private 5G vendors, exploring open RAN deployment paths, negotiating managed service frameworks, and figuring out where AI actually fits into network operations rather than just marketing decks.
Enterprise IT leaders — CIOs, Heads of Digital Transformation, and IT Directors from finance, healthcare, logistics, and the public sector. They attend to evaluate enterprise connectivity, AI-driven operations platforms, and edge infrastructure. These are the buyers whose decisions move large budget lines.
System integrators and resellers — SI and VAR businesses from across the region come to identify new vendor partnerships, explore margin structures, and map the technology landscape for the next 18 months of client conversations.
Satellite and connectivity specialists — with SatelliteAsia running in the same halls, the event brings LEO satellite vendors, ground segment operators, and enterprise satellite buyers into the same space as their terrestrial counterparts. This crossover is increasingly significant as hybrid connectivity strategies move from theory to deployment.
Startup founders and investors — TechXLR8Asia and The AI Summit Singapore bring a strong early-stage technology energy to the event. If your product serves emerging tech companies, or if you are looking to identify acquisition targets or investment opportunities, the room extends well beyond incumbents.
What Actually Happens Across Three Days
The Exhibition Floor
Halls 3 through 5 at Singapore EXPO host over 1,000 exhibitors across 35 international pavilions. The layout is open and column-free, with wide main aisles and clear sightlines across each hall. This is important context for anyone planning a booth: visibility from distance matters here. A well-positioned, well-designed display can draw visitors from 15 metres away. A generic printed tablecloth will not.
At the 2025 edition, over 40,000 badge-scan engagements were recorded across the three days — an average of more than 100 qualified interactions per exhibitor. That number varies significantly based on booth design, staff behaviour, and how well exhibitors use the pre-event meeting booking tools.
Conference and Keynote Programme
Across the three days, over 450 speakers take the stage across seven dedicated conference tracks. The 2026 agenda themes include AI-native telco transformation, 6G architecture debates, broadcast workflow automation, satellite-terrestrial integration, hyperscaler partnership models, and applied AI across media and enterprise verticals.
Conference sessions are included with your ATxEnterprise floor pass. Pre-registration for specific sessions is strongly recommended — high-profile keynotes fill up well before show day.
Networking and Pre-Scheduled Meetings
The event platform allows attendees and exhibitors to schedule one-to-one meetings ahead of show days. Exhibitors who activate this tool consistently outperform those who rely solely on walk-in traffic. The quality of a pre-arranged meeting — where both parties arrive with context and a specific agenda — is categorically different from a cold conversation at the aisle edge.
Why Exhibiting Here Is Worth It
Asia's broadcast and connectivity markets are not slowly evolving. They are restructuring. IP infrastructure is replacing legacy broadcast systems faster than most vendors anticipated. AI is moving from demo units to active procurement RFPs. Enterprise 5G is shifting from pilot to full deployment in multiple markets simultaneously. The companies closing the most significant deals across the region over the next 12 months are, in large part, building those relationships right now at industry events.
Three days on this floor puts your brand in direct conversation with the buyers who are shortlisting vendors at this moment. No amount of digital advertising, email sequencing, or LinkedIn outreach replicates the quality of a face-to-face conversation with a qualified decision-maker who has walked to your booth specifically because something about your display caught their attention.
Setting Up a Booth That Actually Performs
This is where a lot of exhibitors leave money on the floor — sometimes literally.
Singapore EXPO's halls have high ceilings, strong overhead LED lighting, and wide aisles. This is an environment that rewards vertical, bold, visible display formats. Your materials need to earn attention before a visitor is close enough to read a headline. If your booth looks the same as the one next to it at arm's length, you have already lost.
The most effective booth setups at this venue share a few consistent characteristics: a clear hero message visible from across the aisle, a dedicated demo area that draws people in, and a quieter zone at the back or side for deeper conversations with serious prospects.
Pull Up Banners
A pull up banner is the foundation of any booth setup at this kind of event. It assembles in under a minute, stands stable for three full days, and packs back into a carry bag that fits in an overhead locker. More importantly, it creates an immediate vertical visual anchor that tells arriving visitors exactly where you are and what you do — before they have made the decision to approach.
For a 3×3m booth, two pull up banners placed at aisle-facing corners is the practical baseline. The Premium85 Pull Up Banner Stand with matte lamination performs particularly well under Singapore EXPO's LED lighting — matte eliminates the glare that makes gloss-laminated prints difficult to read under direct overhead lights.
The copy on your banner matters as much as the design. Visitors at BroadcastAsia and CommunicAsia are not browsing. They arrive with a purpose, and they decide within seconds whether your booth is worth stopping at. One clear headline that answers "what does this company actually solve?" outperforms three bullet points of product features every single time.
Pop Up Displays
For larger booth footprints — 6×3m or above — a pop up display transforms your back wall from dead space into active brand territory. A seamless printed backdrop creates a visual environment that reads well in photographs, performs well under video lighting, and signals investment to passing visitors.
At a media-heavy event like BroadcastAsia, where broadcast journalists, content creators, and industry press are actively walking the floor, a well-designed pop up display backdrop appears in a significant amount of the visual content produced during the show. That is organic reach you are not paying for.
Brochure Holders and Literature Management
A rotating brochure holder at the front of your booth keeps printed materials organised and accessible without cluttering your demo zone. At CommunicAsia especially, where many purchasing decisions involve review committees rather than individual decision-makers, well-presented printed collateral extends your conversation beyond the three days of the show. A visitor who takes a well-designed leave-behind with them is still a live conversation when they get back to the office.
A-Frames for Aisle Positioning
If your allocated space is not on a main thoroughfare — which happens, especially in the middle sections of large halls — an A-frame display at the nearest junction acts as a passive signpost throughout the day. The amount of foot traffic lost simply because visitors did not know which direction to walk is consistently underestimated by first-time exhibitors at large venues.
Foamboard Posters
Foamboard posters handle the practical signage that keeps your booth running: demo schedules, product deep-dives, QR codes linking to case studies, pricing frameworks for serious prospects. Lightweight and rigid, they can be placed on easels, mounted to existing stand structures, or displayed freestanding without adding meaningful logistics weight.
Logistics and Lead Time
All display materials from Pullupstand.com are produced locally in Singapore at 61 Ubi Road 1. Standard turnaround is 2–3 working days. Direct delivery to Singapore EXPO is available ahead of the 18–19 May move-in window — no customs paperwork, no freight forwarding delays, no last-minute courier emergencies.
If you want to be confident about your setup before move-in day, finalise your artwork by late April and submit your order no later than the first week of May. That leaves comfortable margin for one round of amends if needed.
Every Question, Answered
What is BroadcastAsia 2026?
BroadcastAsia 2026 is Asia's premier broadcast, media, and entertainment technology exhibition, running 20–22 May at Singapore EXPO as part of ATxEnterprise — the industry segment of Asia Tech x Singapore.
What is CommunicAsia 2026?
CommunicAsia 2026 is Asia's largest ICT and telecommunications exhibition, covering 5G, 6G, satellite, cloud connectivity, and enterprise ICT. It runs simultaneously with BroadcastAsia under the same ATxEnterprise pass.
Are BroadcastAsia and CommunicAsia the same show?
They are two co-located events sharing the same floor, the same registration, and the same halls at Singapore EXPO. One pass covers both, plus three additional co-located shows.
How many people attend BroadcastAsia and CommunicAsia?
The combined ATxEnterprise event attracts over 22,000 attendees from 110+ countries. 75% are at management level or above.
Where exactly is BroadcastAsia 2026?
Singapore EXPO, Halls 3–5. Address: 1 Expo Drive, Singapore 486150. Directly connected to Expo MRT Station (EW29).
How do I get to Singapore EXPO from the city?
Take the East-West MRT Line to Expo Station (EW29). There is a covered walkway into the venue. From Raffles Place, the journey takes approximately 30 minutes.
Can I attend from Batam?
Yes. Ferry from Harbour Bay or Batam Centre to Tanah Merah Ferry Terminal takes around 50 minutes. From there, bus or taxi to Expo MRT Station. Total travel time is roughly 90 minutes.
What do I need to exhibit at BroadcastAsia or CommunicAsia?
Your allocated booth space from the organiser (register at asiatechxsg.com), your display materials, your team, and a clear booth objective. For display setup, pull up banners, pop up backdrops, and brochure holders are the practical starting point for most booth sizes.
Where can I order exhibition display materials for Singapore EXPO?
Pullupstand.com produces locally in Singapore with direct delivery to venue available before move-in. Standard turnaround is 2–3 working days.
Is the conference programme free with exhibition entry?
Yes. ATxEnterprise conference sessions are included with your floor pass. Pre-register for specific sessions as popular keynotes fill quickly.
Exhibiting at BroadcastAsia or CommunicAsia 2026? Browse pull up banners, pop up displays, brochure holders, and the full exhibition display range at Pullupstand.com — made in Singapore, delivered to your booth.
