Let's start with an important correction.
If you've been searching for "SEMICON Southeast Asia 2026 Singapore" or "SEMICON SEA 2026 Marina Bay Sands" — and you've seen a few websites listing the venue as MBS Expo Convention Centre — take a breath. Those listings are outdated carryovers from SEMICON Southeast Asia 2025, which was indeed held at Sands Expo in Singapore on 20–22 May 2025 to commemorate SEMI's 30th anniversary.
For 2026, the event returns to its regular home in Malaysia. The confirmed venue for SEMICON Southeast Asia 2026 is:
MITEC — Malaysia International Trade & Exhibition Centre, Kuala Lumpur, Malaysia
5–7 May 2026
This is confirmed by SEMI's own official expo site, HCLTech, Samco International, Beckhoff Singapore, Holland High Tech, and dozens of other confirmed exhibitors.
So if you're a Singapore-based exhibitor, reseller, or supply chain partner planning to attend — you're flying out of Changi to KL, not commuting to MBS. Which, honestly, opens up a much bigger opportunity than just a Singapore edition would have. Let me explain why, and walk through the full exhibitor playbook for Singapore-based and global companies heading to MITEC next month.
Pull up a chair.
What Is SEMICON Southeast Asia 2026, Exactly?
SEMICON Southeast Asia (SEMICON SEA) is the region's premier global electronics manufacturing and supply chain event, organised by SEMI — the global industry association serving the manufacturing supply chains for microelectronics, display, and photovoltaic industries.
The 2026 edition runs 5–7 May 2026 at Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur. It brings together semiconductor equipment makers, materials suppliers, test and measurement providers, packaging specialists, foundry partners, and government agencies across Southeast Asia's rapidly rising chip manufacturing ecosystem.
Over 18,000 delegates typically attend, making SEMICON SEA the single largest semiconductor convergence in Southeast Asia for the year. Exhibitors include global giants like ASMPT, Advantest, ACM Research, ASE, AMETEK, Beckhoff, 3M, Applied Precision, and hundreds more across the full supply chain.
Quick Event Snapshot
Why MITEC, Not Singapore, This Year?
Singapore hosted the 30th anniversary edition in 2025 specifically to commemorate SEMI's founding. For 2026 onwards, the event returns to Malaysia — specifically MITEC, KL — which has been its regular home since 2015. Malaysia's "Made by Malaysia" national semiconductor strategy, strong advanced packaging capabilities, and Penang's position as a major backend manufacturing hub make it the natural centre of gravity for Southeast Asian chip industry.
For Singapore-based exhibitors, this shift is actually strategic. KL is 45 minutes by flight, your team can stay longer on the ground, and MITEC is a purpose-built trade exhibition venue with more floor capacity than Sands Expo.
Singapore's Role in SEMICON SEA 2026
Even though the event is in KL, Singapore is heavily represented on the exhibitor floor. Confirmed Singapore-based exhibitors include:
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ASE Inc (Booth #1598)
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Advanced Packaging Interlink Holding Pte Ltd (Booth #2381)
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Ametek Singapore Pte Ltd (Booth #2185)
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Applied Precision Pte Ltd (Booth #2680)
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Agency for Science, Technology and Research (ASTAR) (Booth #1472)
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Alpha X Technology Pte Ltd (Booth #1468)
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APP Systems Services Pte Ltd (Booth #2399)
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Applied Total Control Treatment Pte Ltd (Booth #2403)
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Asia Industrial Gases Pte Ltd (Booth #2428)
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Agile Reliability Technology Pte Ltd (Booth #2466)
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Aalloy Engineering Pte Ltd (Booth #A2735)
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APP Co., Ltd (Booth #1305)
Singapore's Economic Development Board (EDB) consistently promotes SEMICON SEA as a key regional platform for Singapore's electronics industry. If you're a Singapore-based company in the supply chain, you're not just welcome — you're expected.
Full Event Schedule & Rundown
Here's the realistic daily rhythm at MITEC based on SEMICON SEA format across past editions.
Day 1 — Tuesday, 5 May 2026 (Opening Day)
Day 2 — Wednesday, 6 May 2026 (Peak Day)
Day 3 — Thursday, 7 May 2026 (Deal-Closing Day)
Insider tip: Wednesday 10 AM – 12:30 PM is when the biggest OEM buyers (Intel, Infineon, Texas Instruments, Micron, STMicroelectronics regional teams) do their serious booth rounds. Have your senior technical and sales staff physically at the booth, not in a parallel session.
How to Get There: Practical Transport Info for Singapore-Based Exhibitors
MITEC is in Kuala Lumpur City Centre, adjacent to the KL Metropolis development. From Singapore, this is one of the easiest overseas exhibitions you can attend.
From Singapore to KL (Flights)
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Singapore → Kuala Lumpur (KLIA / Subang): 1 hour 5 minutes flight time
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Airlines: Singapore Airlines, Scoot, Malaysia Airlines, AirAsia — 40+ daily flights
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Round-trip fares: MYR 400 – MYR 1,500 (SGD 120 – SGD 450) depending on advance booking
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Tip: Fly into Subang (SZB) if possible — it's closer to MITEC than KLIA
From KLIA to MITEC
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Taxi / Grab: 45–60 minutes, MYR 80–120 (SGD 25–35)
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KLIA Ekspres + MRT: 60–80 minutes via KL Sentral, then MRT to Sentul West, then short taxi. ~MYR 60 total
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Hotel shuttle: Several KL Metropolis hotels offer free MITEC shuttles during major events
From Subang (SZB) to MITEC
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Taxi / Grab: 25–35 minutes, MYR 40–60 (SGD 12–20)
Local Transport Around MITEC
MITEC is within walking distance of Sentul West MRT (Putrajaya Line). From central KL (Bukit Bintang, KLCC), Grab takes 20–30 minutes during peak hours, costing MYR 25–40.
Loading & Parking at MITEC
MITEC has dedicated truck loading docks outside Halls 5–8 with direct hall access (no freight elevators). Purpose-built for industrial-scale trade shows. Pre-book your move-in slot through SEMI's exhibitor portal roughly 2 weeks ahead.
Registration Roadmap
For Visitors (Trade Registration Required)
SEMICON SEA is B2B trade-only — not open to the public. You must register and demonstrate industry affiliation.
Step 1: Visit the official SEMI registration page at expo.semi.org/southeastasia2026
Step 2: Complete the visitor registration form — company, title, industry segment, procurement area
Step 3: Select your conference / summit add-ons if applicable (paid tickets for Advanced Packaging Summit, AI/Smart Manufacturing sessions, etc.)
Step 4: Receive confirmation with QR badge. Malaysian delegates can claim HRDC subsidies for certain conference sessions
Step 5: At MITEC, scan your QR at the registration lobby to collect your badge
For Exhibitors (Full Roadmap)
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Enquire via SEMI exhibitor page at expo.semi.org/southeastasia2026
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Download the exhibitor brochure + floor plan from the official site
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Submit booth application with company details and preferred hall/booth zone
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Receive confirmation + invoice within 5–7 working days
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Sign exhibition contract + pay booth rental — location locked in
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Access exhibitor portal for badge allocation, exhibitor listing, show directory submission
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Submit artwork + company profile around 6–8 weeks before event
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Book freight + MITEC loading slot 2 weeks before
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Move-in 4 May 2026 (day before), execute 5–7 May, move-out Thursday evening
Pavilion option: Countries like Netherlands (Holland High Tech), Germany, Japan (with Samco), and Taiwan typically coordinate national pavilions, sharing costs across participants.
Tips & Tricks for Global Exhibitors Flying In
Written specifically for exhibitors flying into KL from Singapore, North America, Europe, Japan, Korea, Taiwan, or China:
1. Malaysian Visa — Usually No
Singaporean, US, UK, EU, Japanese, Korean, Australian, and most ASEAN passport holders get visa-free entry to Malaysia for 30–90 days. Fill the Malaysia Digital Arrival Card (MDAC) online within 3 days before landing.
2. Use ATA Carnet for Demo Equipment
Bringing lithography samples, metrology prototypes, wafer handlers, or test gear valued over MYR 2,000? Use ATA Carnet from your home country's chamber of commerce. Saves you Malaysian SST (6%) and simplifies customs clearance both ways.
3. Book Hotels Near MITEC, Not KLCC
For SEMICON SEA 2026, smart stays are at KL Metropolis (adjacent to MITEC), Sentul, or along the Putrajaya MRT Line. Hotels like Le Méridien KL Sentral, Ibis Sentral, Capri by Fraser, or Royale Chulan Damansara are logistically superior to glamorous KLCC/Bukit Bintang stays that add 30+ minutes commute.
4. Don't Airfreight Displays From Outside ASEAN
Local printing in Singapore or KL with 5–7 working day lead times is dramatically cheaper than international airfreight. From Singapore, providers like Pullupstand.com can print pull-up banners, pop-up backdrops, and backlit fabric displays, then hand-carry or courier them to KL — far cheaper than shipping from Europe or North America.
5. Design for Engineer Eye Lines
SEMICON SEA visitors are technical buyers — process engineers, equipment managers, test engineers, supply chain directors. Your headline panel must answer: What equipment/material/service do you supply? For which process node? What's your unique differentiator? Placed in the critical 150–170 cm eye-level zone.
6. Write Specific, Not Generic
"Advanced semiconductor solutions" is meaningless. Write "Ka-band probe cards for 3nm validation", "Photoresist stripping for TSV packaging", "Ion implantation tools for 200mm and 300mm wafers". Specificity wins engineers.
7. Prepare Collateral in English, Mandarin, and Bahasa
Your audience spans ASEAN, Taiwan, China, Japan, Korea. English is the lingua franca but bilingual spec sheets (English + Mandarin; English + Bahasa Malaysia) signal serious regional commitment.
8. Leverage National Pavilions
If you're a small-to-mid Dutch, German, Japanese, or Korean company, check if your country's pavilion is available. Netherlands brings a formal delegation led by Holland High Tech; Germany typically co-ordinates through industry associations; Japan via JETRO.
9. Claim HRDC Subsidies (If Malaysian)
Malaysian delegates can claim HRD Corp (HRDC) training subsidies for certain conference sessions at SEMICON SEA 2026. Check eligibility before registering.
10. Follow Up Within 72 Hours
Semiconductor procurement cycles are long (6–18 months). Your first follow-up within 72 hours determines whether you make the RFP shortlist. Have a templated follow-up email ready before you fly in.
11. Prepare for Malaysian GST/SST
Malaysia's SST is 6% on most services. Keep clean tax invoices for deductible business expenses.
12. Bring Universal Power Adapters
Malaysia uses Type G (UK-style) plugs at 240V/50Hz — same as Singapore, so Singapore-based exhibitors have no adapter issue. For Americans, Europeans, Japanese, bring universal adapters.
Who's Actually Going to Walk Up to Your Booth?
Based on SEMI's audience data and the 18,000+ delegate profile:
Equipment procurement managers (~25%) — From OEM fabs (Intel, Infineon, Texas Instruments), ATP houses (ASE, Amkor, SPIL), and IDMs. Evaluating tools, materials, automation.
Process & test engineers (~20%) — Technical evaluators deciding what enters qualification cycles next quarter.
Supply chain directors (~15%) — Sourcing and vendor management leads responsible for multi-million-dollar procurement decisions.
Government officials & investment agencies (~10%) — From Malaysia, Singapore, Vietnam, Thailand, Philippines, Indonesia — promoting their national semiconductor investment programmes.
System integrators & distributors (~10%) — Regional SIs building bundled offerings for fab customers.
C-suite & senior management (~10%) — Strategic conversations around partnerships, joint ventures, M&A.
Startups & research scientists (~5%) — From universities, A*STAR, CREST, research institutes.
Media & analysts (~5%) — Industry analyst firms (Yole, IDC, Gartner) and trade press.
What They Care About (and What They Don't)
They care about: process node compatibility (7nm, 5nm, 3nm), proven customer adoption, throughput/uptime metrics, cost per wafer, integration with existing tools, long-term service & support, roadmap credibility.
They don't care about: abstract marketing language, unreleased products without firm launch dates, booth staff who can't answer technical process questions, generic "Industry 4.0" fluff.
The MITEC Venue Reality
MITEC is a purpose-built international trade & exhibition centre in KL Metropolis — built for heavy industrial exhibitions, not ballrooms or retail shows.
What this means:
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Ceilings are 12–15 meters — overhead truss rigging and large hanging banners fully supported
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Industrial-grade floors with carpet overlay — heavy equipment move-in is straightforward
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Shell-scheme friendly walls — Velcro, adhesive tape, and hanging systems all work
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Bright white industrial lighting with rigging options — LED displays and vinyl prints all perform well
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Direct truck-to-hall loading docks — no freight elevators required
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The aesthetic expectation is professional B2B technical — clean, authoritative, precision-oriented
What Works (and What Doesn't) in MITEC Halls 5–8
For deeper booth strategy, read Exhibition Booth Design Singapore 2026 Guide (same principles apply in KL).
The 3-Second Semiconductor Buyer Test
At IREX, HNI investors scan for identity, threshold, trust. At CEE, retail shoppers scan for product, price, deal. At SatelliteAsia, enterprise buyers scan for category, market, credibility. At SEMICON SEA, semiconductor engineers scan for something uniquely technical.
In three seconds, they check:
1. The equipment/material category. Etch? Deposition? Metrology? Photoresist? Wafer handling? If unclear from 5 meters, they walk on.
2. The process node or application. 28nm? 7nm? Advanced packaging? HBM? Power electronics? This context determines whether you're even relevant to their current project.
3. The qualified customer proof. Named fabs ("Qualified at Intel, Infineon, TSMC"), named ATP houses, or published tool references. Without this, engineers default to "unproven."
If any of these three is missing or below the 150–170 cm eye-level zone, the visitor is at the next booth. Specificity wins; generalities lose.
Booth Display Recommendations by Exhibitor Type
These setups consistently perform at SEMICON SEA and similar B2B semiconductor trade shows:
Current Pricing (SGD, April 2026 — Singapore Printing)
If you're Singapore-based and printing locally before flying to KL, these are our current prices:
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Budget Series Pull-Up Stand: from S$95
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Premium Series Pull-Up Stand: from S$110 (200–300+ setups)
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Deluxe Series Pull-Up Stand: from S$180 (curved aluminium base)
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Basic Pop-Up Display Bundle: full backdrop package
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Premium Pop-Up with Built-in Lighting: S$2,600 (3-panel) / S$3,000 (4-panel)
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Panel graphic reprint: S$1,100 per panel — frames travel SEMICON Taiwan → SEMICON West → SEMICON SEA → SEMICON Japan
Why Premium Displays Matter at SEMICON SEA
At CEE, stacking many banners wins. At SEMICON SEA, fewer, premium displays win. Reasoning:
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Engineers read booth quality as product quality — a flimsy banner signals a flimsy supplier
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Your Hall 5–8 neighbours are global leaders — ASMPT, Advantest, 3M, Applied Precision set the aesthetic bar
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Reusable across the global SEMICON circuit — Taiwan, West (Phoenix), Japan, Europe, China, SEA — one premium kit travels the whole year
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Matte brushed-aluminum finishes match clean-room aesthetics — glossy vinyl looks consumer-retail, not enterprise-fab
Browse the full range at pullupstand.com/collections/pull-up-stand and pullupstand.com/collections/pop-up-stand.
Pre-Event Timeline
Budget Planning for Singapore-Based Exhibitors Flying to KL
Realistic SGD budget ranges for a 9 sqm SEMICON SEA booth (excluding capital equipment freight):
Startups can go much leaner: 3 sqm shared booth at SGD 10,000 – 18,000 all-in, including Singapore-printed displays hand-carried to KL.
Frequently Asked Questions
When is SEMICON Southeast Asia 2026?
5–7 May 2026 (Tuesday to Thursday), 10 AM to 6 PM daily.
Where exactly is it held?
MITEC — Malaysia International Trade & Exhibition Centre, Kuala Lumpur, Malaysia. Not Marina Bay Sands Singapore — that was the 2025 edition.
Why isn't SEMICON SEA 2026 in Singapore?
Singapore hosted the 30th anniversary edition in 2025 as a one-off commemoration. The event returns to its regular Malaysian home from 2026, reflecting Malaysia's "Made by Malaysia" semiconductor strategy and Penang's strength in back-end packaging.
Who organises SEMICON SEA?
SEMI — the global industry association serving the microelectronics, display, and photovoltaic supply chains.
Is SEMICON SEA open to the public?
No — it's B2B trade-only. Visitors must register as industry professionals.
How do I register as a visitor?
Visit expo.semi.org/southeastasia2026. Approved visitors receive QR badge access.
Can I still book an exhibitor booth?
Contact SEMI via expo.semi.org/southeastasia2026 for late availability.
Do Singaporeans need a visa for Malaysia?
No — Singapore passports get 30–90 day visa-free entry. Fill the Malaysia Digital Arrival Card (MDAC) within 3 days of arrival.
What displays work best at MITEC?
Premium pull-up banners, pop-up backdrops, tension fabric lightboxes, truss-mounted hanging signs for major exhibitors.
Can I print displays in Singapore and bring them to KL?
Yes — this is the smartest approach for Singapore-based exhibitors. Local printing + hand-carry or land freight is far cheaper than international airfreight from Europe or US.
How long does display production take in Singapore?
5–7 working days for pull-up banners; 10 working days for full booth kits.
Can I reuse my SEMICON SEA displays at other SEMICON events?
Absolutely — SEMI runs SEMICON West (Phoenix/SF), SEMICON Taiwan, SEMICON Japan, SEMICON China, SEMICON Europa. Replaceable graphic panels mean one frame system travels globally.
What about HRDC subsidies?
Malaysian delegates can claim HRD Corp training subsidies for certain Advanced Packaging and AI summit sessions.
External Resources for Your SEMICON SEA 2026 Trip
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Official SEMI SEA 2026 page: expo.semi.org/southeastasia2026
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Exhibitor directory: southeastasia2026.smallworldlabs.com/exhibitors
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SEMI SEA LinkedIn (Advanced Packaging Summit info): linkedin.com/company/sea-semi
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Netherlands delegation: Holland High Tech SEMICON SEA 2026
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HCLTech visitor info: hcltech.com/events/semicon-southeast-asia
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Singapore EDB background: EDB SEMICON SEA returns to Singapore 2025
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MITEC venue: mitec.com.my
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Singapore ICA: ica.gov.sg
Related Reading on Pullupstand.com
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Singapore Exhibition Guide 2026: Visa, Booth & Tips for Foreign Exhibitors
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Exhibition Banner Stand Singapore: From S$95 Expo Guide 2026
Final Words — From One Exhibitor to Another
SEMICON Southeast Asia 2026 is genuinely one of the highest-value semiconductor events you can attend in the region — even though it's across the border in KL rather than at Marina Bay Sands. The 18,000 delegates, the 1,000+ exhibitors, and the direct access to ASEAN's fastest-growing chip supply chain make it unmissable if you're in this industry.
For Singapore-based companies, the logistics are actually better than a local show: a 1-hour flight, a 45-minute drive to MITEC, and Malaysia's lower costs mean your budget stretches further on the ground. Print your displays in Singapore, hand-carry or courier them to KL, and land in Malaysia with a premium booth ready to assemble.
The exhibitors who win at SEMICON SEA aren't always the ones with the biggest booths. They're the ones whose messaging maps specifically to process node, application, and customer proof points — and whose follow-up lands within 72 hours of the event closing on Thursday evening.
Your display kit is your silent first qualifier. Against neighbours like ASMPT, Advantest, 3M, and Applied Precision, premium matters. Brushed-aluminum pull-ups, clean tension fabric backdrops, and disciplined visual hierarchy — that's the baseline.
If you need a hand putting that kit together — whether it's two premium pull-ups for a 3sqm startup spot, a full 9sqm equipment OEM booth with demo rig, or a reusable kit for the global SEMICON circuit — the team at Pullupstand.com has produced Singapore-based semiconductor exhibitor kits since 2007, including for past SEMICON SEA Singapore exhibitors and A*STAR-affiliated companies.
We can print in Singapore within 5–7 working days, package for hand-carry or courier to KL, and provide emergency on-site support for last-minute display replacements.
📞 Contact us: +65 6745 1153
🌐 Website: pullupstand.com
🚚 Singapore island-wide delivery + KL export support for SEMICON SEA exhibitors
See you at MITEC Halls 5–8, 5–7 May 2026.
