Complete Guide to Exhibiting at Marina Bay Sands Expo

Complete Guide to Exhibiting at Marina Bay Sands Expo

Are you planning a world-class event in Singapore? Marina Bay Sands Expo & Convention Centre stands as Singapore's premier event venue. This iconic location offers over 120,000 square meters of versatile event space. Since opening in 2010, it has hosted more than 2,440 events annually, welcoming over 1.16 million delegates in 2023 alone.

In this guide, we explore everything you need to know about this remarkable venue. We'll cover location, facilities, technology, and integration with the Marina Bay Sands resort. Whether you're an event planner, business traveler, or conference attendee, this article provides essential information to enhance your experience.

Location and Accessibility

Strategic Location

Marina Bay Sands Expo & Convention Centre enjoys a prime position in Singapore's central business district, directly facing Marina Bay. Without doubt, this iconic building at 10 Bayfront Avenue (postal code 018956) serves as a landmark visible across the city. Additionally, its location puts it within walking distance of major financial institutions and government buildings.

Furthermore, the venue sits in the heart of Singapore's tourism belt, surrounded by attractions like Gardens by the Bay, the Singapore Flyer, and the Esplanade. As a result, this position offers visitors a perfect blend of business and leisure opportunities all within easy reach.

Public Transportation

Getting to Marina Bay Sands Expo & Convention Centre is easy thanks to Singapore's excellent public transport system. First of all, the Bayfront MRT Station (CE1/DT16) provides direct access, with Exit D and Exit E leading straight to the venue. In particular, this station serves as an interchange for both the Circle Line and Downtown Line.

Additionally, numerous bus routes stop directly outside the venue. Key bus stops include:

  • Bus Stop 03511 (Marina Bay Sands MICE): Serviced by routes 97, 97e, 106, 133, and premium services
  • Bus Stop 03519 (Opposite Marina Bay Sands MICE): Serviced by routes 97, 97e, 106, 133, 502, 518, and others

For international visitors, the venue is approximately 19-20 kilometers from Singapore Changi Airport, with travel times ranging from 17-25 minutes by taxi or about 50-55 minutes via MRT.

Private Vehicle Access

If you prefer driving, Marina Bay Sands offers convenient parking options through multiple entrances:

  • North Entrance: Located on Bayfront Avenue, near the ArtScience Museum
  • South Entrance: Located on Bayfront Link, adjacent to the Expo & Convention Centre

The parking rates (as of early 2025) are:

  • Self-Parking: S$14.00 for the first hour, S$1.50 for every subsequent 30 minutes
  • Maximum Charge: S$32.00 per 24-hour period
  • Hotel Guests: Concessionary rate of S$12.84 per entry

Valet parking is also available at premium rates. Moreover, electric vehicle charging stations can be found at The Shoppes B3 Central Carpark.

Venue Structure and Facilities

Facilities Overview

Marina Bay Sands Expo & Convention Centre impresses with its vast and versatile event spaces. Spanning over 120,000 square meters across five levels, the venue can accommodate up to 45,000 delegates simultaneously. This capacity makes it one of Asia's largest and most sophisticated MICE facilities.

The venue features 250 configurable meeting rooms, allowing for incredible flexibility to suit events of any size or format. For large-scale exhibitions, the facility can support up to 2,000 exhibition booths.

Exhibition Spaces

The main exhibition halls occupy Level 1 and Basement 2 (B2), offering over 30,000 square meters of dedicated, flexible exhibition space. These halls can be subdivided into three separate areas on each level using movable walls.

The individual hall sizes include:

  • Hall A (L1): 4,240 sq m
  • Hall B (L1): 4,140 sq m
  • Hall C (L1): 4,170 sq m
  • Hall D (B2): 3,110 sq m
  • Hall E (B2): 4,840 sq m
  • Hall F (B2): 6,780 sq m

All exhibition halls boast practical features for large-scale setups, including 9.45-meter ceiling heights and robust floor load capacity of 12 kN/m².

Conference and Meeting Rooms

The venue houses numerous ballrooms across Levels 3, 4, and 5. Most notably, the Sands Grand Ballroom on Level 5 stands as Southeast Asia's largest ballroom, spanning 7,672 square meters. This magnificent space can accommodate up to 8,000 delegates in a theatre-style setup or 6,600 diners for a banquet.

Other major spaces include the Roselle-Simpor Ballroom on Level 4, suitable for mid-sized groups up to 2,000 delegates reception-style, and various junior ballrooms on Levels 3 and 4.

Essential Exhibition Products from PullUpStand.com

Display Solutions for Successful Exhibitions

For foreign businesses looking to make an impact at Marina Bay Sands exhibitions, quality display products are essential. PullUpStand.com offers a range of professional display solutions to enhance your booth presence.

Pull-Up Banner Stands

Pop-Up Display Stands

Browse all Pull Up Stand collections or explore Pop Up Stand options for your next exhibition at Marina Bay Sands.

Technology and Infrastructure

Audio-Visual Systems

Marina Bay Sands positions itself as a leader in event audiovisuals, boasting significant in-house resources. Above all, the Convention & Exhibition Services team includes highly trained professionals specializing in lighting, AV, sound, and logistics.

Their impressive audiovisual capabilities include:

  • Projection systems ranging from 6,200 lumens for small meetings up to 26,000 lumens
  • Extensive line array speaker systems for clear sound distribution
  • Substantial inventory of lighting fixtures, including both conventional and moving lights
  • High-definition cameras for event recording and live broadcasting

As a result of this investment in high-end, in-house AV technology, event organizers benefit from streamlined, one-stop technical solutions.

Digital Connectivity

A high-performance network infrastructure underpins the venue's digital capabilities. Most importantly, complimentary Wi-Fi access is available throughout the entire resort complex via the "Marina Bay Sands" network. The infrastructure is specifically designed for high density, capable of supporting up to 40,000 devices simultaneously.

Beyond wireless, the venue offers comprehensive ICT installation and setup services, including broadband internet connections, dedicated LAN lines, and IP phone networks.

Exhibition Success Strategies for Singapore

Mastering Business Success in Asia's Exhibition Hub

Singapore has established itself as Asia's premier exhibition hub, offering unparalleled opportunities for foreign businesses. In fact, the exhibition landscape in Singapore continues to evolve, with Marina Bay Sands Expo & Convention Centre leading the charge.

First of all, preparation is critical. Successful exhibitions in Singapore require thorough market research, understanding local business customs, and clear objectives. Additionally, investing in high-quality display materials such as Pop Up Stands and Pull Up Banners can significantly enhance your visibility.

Furthermore, building relationships is paramount in Asian business culture. Therefore, plan for adequate networking time and consider hosting side events to deepen connections with potential partners and clients.

For more insights, check out these helpful resources:

Programs and Events

Types of Events Hosted

Sands Expo and Convention Centre caters to a diverse spectrum of events. The venue commonly hosts:

  • Large-scale international and regional tradeshows
  • Exhibitions and conventions
  • Corporate functions and meetings
  • Incentive group events
  • Social events like weddings and celebrations
  • Virtual and hybrid events

Its significant investment in technology and flexible spaces makes it a sought-after venue for events of all types and sizes.

Annual Signature Events

The venue boasts a strong portfolio of signature and recurring annual events, reflecting high client retention. An annual average of 34% to 38% of events are repeat business. Notable recurring events include:

  • Marina Bay Sands Annual Signature Career Fair
  • The Business of Events (PCMA APAC Conference, anchored 2025-2027)
  • Semicon Southeast Asia
  • Sea Asia Singapore
  • Medical Fair Asia
  • ITB Asia (co-located with MICE Show Asia, Travel Tech Asia)

Since its opening, the venue has welcomed over 1,500 MICE events that were new to Singapore. In 2023 alone, it hosted over 2,440 events, attracting more than 1.16 million delegates.

Integration with Marina Bay Sands Resort

Accommodation

The Sands Expo and Convention Centre is seamlessly connected to the Marina Bay Sands Hotel, offering delegates convenient access to luxury accommodation. To be specific, the hotel features approximately 2,500-2,600 rooms and suites, many recently renovated as part of a US$1.75 billion enhancement program.

Hotel guests benefit from specific concessionary parking rates and can utilize Smart Hotel features in the mobile app, including mobile check-in/out and digital room keys.

Entertainment and Lifestyle

Delegates and visitors have access to a wide range of entertainment options within the integrated resort:

  • The iconic SkyPark Observation Deck with panoramic views of Singapore
  • The innovative ArtScience Museum featuring world-class exhibitions
  • The award-winning Banyan Tree Spa for relaxation and wellness treatments
  • The famous rooftop Infinity Pool (exclusive to hotel guests)
  • Nightly Spectra light and water shows at the Event Plaza
  • Sands Theatres hosting Broadway shows and concerts

Therefore, this comprehensive entertainment offering provides the perfect balance to business activities, allowing delegates to unwind and enjoy world-class experiences.

Visitor Tips

Maximizing Your Experience

For first-time visitors to Marina Bay Sands Expo & Convention Centre, here are essential tips:

First, download the Marina Bay Sands Mobile App before arrival. This powerful tool provides maps, event information, reward tracking, and various convenience features.

Second, plan your transportation carefully. Consider using the MRT to avoid traffic, especially during peak hours. The Bayfront Station (CE1/DT16) offers direct access via Exits D and E.

Also, allow extra time to navigate the expansive complex, particularly for first visits. The scale of the venue means distances between areas can be significant.

Finally, take advantage of the integrated resort facilities. Schedule time to explore The Shoppes, dine at signature restaurants, or visit attractions like the ArtScience Museum.

Contact Information

Marina Bay Sands Expo & Convention Centre 10 Bayfront Avenue, Singapore 018956

MICE Sales: Phone: +65 6688 3000 Email: Sales@MarinaBaySands.com

Website: www.marinabaysands.com

For exhibition display solutions, visit PullUpStand.com or explore their Display Stand collections and Poster Printing options.

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