Many exhibitors go into an exhibition or tradeshow without dictating the dress code for their team members or staffers. Here are 3 reasons why you should have a dress code specified:
1. More Professional
It makes your team look more professional when they are in uniform colours and standardised attire. This sends a clear signal to visitors and show participants that your team is well-prepared for the show.
2. Represent Better
They act as better representatives for your company. Having a dress code should be something you can be proud of, and as you walk around the exhibition hall, you should act as ambassadors for your company. This isn't just a good tip for exhibitors, but even for visitors who come in a team, and want to leave an impression on others at the exhibition.
3. Team Spirit
It is a clear show of unity and team spirit, and will keep your team energized and motivated throughout the exhibition duration. The days can be long and tiring, but there is just something very rejuvenating about seeing others in the same attire, slugging it out with you.
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