how much does design work cost? how much is the design charge for my artwork? what is the design fee?

how much does design work cost? how much is the design charge for my artwork? what is the design fee?

How Much is the Design Charge to Create My Artwork?

One of the first questions potential clients want to know when they call us for design work is : How much is the design charge? Although this is not a simple nor straightforward question to answer, we will do our best here to explain some general pricing guidelines.

When a client commissions design work to be done by us, we begin with a discussion to assess the requirements of the client. What is the end product? What are the information to be relayed through the designed piece? How does it need to be presented? Do you have any existing artwork or templates that we can refer to for a comparison? What kind of budget do you have?


Just to begin with dispelling a misconception about how design charge is calculated. The design charge is not tied to the size of the physical product that will be produced. For example, a namecard is not cheaper because it is so small, compared to a backdrop. An A5 brochure is not cheaper than an A3 poster. The price is not relative to the size.

It is the content that is the biggest determinant of the price. How much content needs to be fitted into an artwork and the amount of time that our graphic design team will spend (man hours) working to complete the artwork will help us to accurately quote you for the design work.


We will usually describe a range for the project: for example “Poster design will cost between $200 – $400, depending on the complexity of work required.”

The range that we quote is derived from the hundreds of design projects that we have completed over the years, the average amount of time that is normally spent on doing a similar project or scope of work, and also with the deadline in mind. If a customer can give us a longer time to complete the project, we can veer towards the lower part of the quoted range.

If a customer is in a hurry and needs the design work to be completed faster, then we will veer towards the higher part of the quoted range. This is because we have to prioritise your order, and factor in the opportunity cost of putting other orders on the backburner while we attend to your design work with greater urgency.

Our expertise in handling (or rather, juggling) multiple design projects at the same period of time ensures we get all done in good time, with our eye on the clients’ deadline.


Alternatively, let us know your budget for design work. How much are prepared to pay? This is another option of how we can quote you for your artwork. For example, say you have a budget of $200 to design a poster.

Our designers will speak with you on what you require in the poster design, and also advise a reasonable timeline for the project. Hence, we reverse engineer the project. Starting with your proposed budget, we both agree what can be offered for that price and work out the agreeable design charge.

The key for this to work is that it is reasonable for both parties: happy designer, and happy client.

Here at, we have never believed in running a sweat shop – hiring cheap labour to churn out work non-stop. That’s just not fair to everyone. Our designers have gone through years of formal graphic design education, sacrificed years of training and honing their art, gained much experience in the arts & creative industry, and polished their skills with many design work over the years. They care deeply about your project and with great attention to detail. We always find it such a horror when designers aren’t valued for the highly passionate and committed individuals that they are. They could be your brother, sister, son or daughter – so value their work, please..



Some clients already have a corporate brand guide straight from HQ. That’s great. Do share it with us, so it helps us design with those guidelines in mind. We have much experience working with corporate clients, who are preparing print materials and marketing collaterals for tradeshows and exhibitions. With your corporate branding guide, we will be able to design closely to your other collaterals.


If you want us to design a namecard, show us how the other namecards in the past looked like. How do you want to go from here? Some clients want it to look exactly the same. Some clients want a bit of modification or refinement. Some clients want a complete overhaul of the design. So do communicate to us what you want right from the beginning, as this will help us quote you accurately. If you want a poster, show us how your other posters looked like in the past. If you want a banner, have you had banners done before this? Show them to us please. Previous work is a great indicator of the design look you might want to replicate. Or if you want a complete design makeover, let us know too. This is an important consideration for us to bear in mind before we begin the project.


Perhaps you have never gotten any design work done for your company. It’s your very first time getting artwork done for a company marketing collateral. Thank you for choosing to be your design partner. We will guide you through the process professionally, communicating every step of the way to ensure your job is done well. Like many companies and businesses who have chosen us, you will be served with attention to detail, commitment to your deadline and great support from our design team and sales team. Find out why we are such a great team to work with!


Some clients want a half & half. They do half of the work, so we charge half of the price. This can work too. You can create a draft of your vision using Powerpoint, Word, Paint, etc and show it to us. ‘This is how I want it done’.

If the normal quote for such artwork is $500, and you come half of the way, we might lower our design charge to $300. Bear in mind that we don’t simply take your artwork and send it to print. Our designer will use your DIY artwork as a point of reference, and recreate it from scratch in Adobe Illustrator or Adobe Photoshop, which a professional graphics editor software. Some graphic elements, such as logos and shapes, will need to be redrawn or retraced in vector format. This is a potentially time-consuming process. We have to do it to ensure that when we print out in large size, the output will be clear and sharp, not blurred or pixelated! That would be such a nightmare!

Also, we retype all the text for you and design again based on your DIY artwork. This is a process which can take many hours.

How Much Do You Charge for Design Work?

Vector Outline Drawing for Design Work



Oh dear. We are so sorry to hear of such an affliction. Some customers are resistant to paying for design work and get allergic reactions when they hear the term design charge. With common refrains such as “MY NEPHEW IS A DESIGN ENTHUSIAST AND CAN DO THIS FOR $20” to “I DON’T SEE WHY IT CAN’T BE FREE?” to “WHY CAN’T I JUST FIVERR IT?”

Once again, we love our graphic designers. They come from good families, with parents who love them deeply, sent them to good schools, brewed herbal soup for them, as they stayed up late at night perfecting their craft, so that they can become good designers to serve our customers.

We really don’t believe in transforming our company into a sweat shop of designers.

Our design charge is reasonable, our prices are market standard and affordable for the average business owner. In most cases, it is an investment on dressing up your company to look its best at its next marketing event. When you look good, we look good.

We have had customers who passed the work to their nephew or to an outsourced designer living halfway across the world, only to emerge from the experience badly scarred and still getting nightmares from time to time. We believe that the design process is smooth when there is great communication both ways.

Lastly, we believe in this quote:

The bitterness of poor quality remains long after the sweetness of low price is forgotten.


The Next Step


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how to prepare poster for printing

how to prepare poster for printing

How do I prepare a poster for printing?

Do you need to prepare a poster for printing? Cool. What used to be the domain of the select few, such as advertising agencies, design specialists and graphic artists has now been liberalised such that anyone can do so and almost anyone will be able to print posters which they have designed themselves.

Over the years, the process has become easier, more affordable and within the reach of the average Joe. Anyone with a smartphone and a computer can whip up a poster on their own, and send it for printing. Even if you don’t have access to a professional graphics editor such as Photoshop, there are free alternatives such as GIMP, Paint, Canva and more. You can find them listed here.

Having said that, there are a few rules to take note of when you are preparing your artwork. In this article, we have come up with 5 things to keep in mind when you are preparing your poster for printing.




There are 2 parts to preparing a poster for printing – the Art and the Science of it.

The ART of preparing a poster: creativity and aesthetics. Here’s where you inject beauty into the frame, splash your ideas across the canvas and design to your heart’s desire. Make it beautiful. Make it pop. If you’re designing a poster to promote a product or for marketing purposes, then bring attention to the marketing message. Design with the objective in mind. Have a call-to-action.

The SCIENCE of preparing a poster: the specifications and technical aspect of ensuring your poster will print out properly. In the 5 things we cover, it will assist you in preparing the science of printing a poster.



There are 2 color modes in most graphic editors such as Photoshop that you need to know – RGB and CMYK. RGB color mode is suitable when you are designing for the web or for display on a digital screen. CMYK is suitable when you are designing for print output. This is because printing machines use CMYK color (CMYK = cyan, magenta, yellow and black). The CMYK color properties will relay to your printer how to mix ink to produce the shades in your design.

If your photos are in RGB, fret not. You can select to change the color mode in Photoshop to CMYK. Go to Image > Mode > CMYK Color. This will convert your file from RGB to CMYK color mode.

Change RGB to CMYK color mode

Change RGB to CMYK color mode



Start off right by preparing the canvas accurately. Image size (in centimetres or inches. the width and height) and Image resolution (pixels/inch) will prepare the poster correctly so that it prints out nicely and clearly. You must not expect to design a poster in A5 size and print it out in A1 size without the images appearing blurred and pixelated. That will be so disappointing.

Decide what is the correct size that you want to design for. If it is A2 size (as shown in the screenshot below), then the width will be 42cm and the height will be 59.4. For more information on other poster sizes, refer to our post on Common Poster Sizes.

Choose Image Size for Printing Poster

Choose Image Size for Printing Poster

For the resolution, you can select minimum 150 pixels/inch. This is also referred to as 150dpi. For large format printing, 150dpi is sufficient. If you are preparing artwork for offset printing (brochure, namecards, flyers), then we suggest 300dpi. A yardstick for this is: ‘the higher the better’. (However, if it’s too high, the file size will be HUGE!) Just don’t send artwork in 72dpi.. the printout might be blurred and undesirable.



After you’ve done the artwork, check on your side if the images will turn out fine. Zoom into the graphics at 66.7% on your screen and visually go over every part of the poster. Is it clear? Is it sharp? The sharpness of the details, the text and the images you see on your screen at 66.7% is a close indication of how the printout will appear.

If it’s all good, great! You are ready to send the poster in for printing!

Checking Artwork for Poster

Checking Artwork for Poster



We suggest that you save the file in both PSD and JPEG file format. (Please see footnote below as well..)

PSD file will retain your artwork in its working file mode, with all the layers for text, photos and colors separate. So if you should need to go back to your artwork at a later date and make changes, edit it, you can. Be sure to save a PSD version for your safekeeping.

JPEG file is what you will send over for printing. JPEG file will not be as big in size as the PSD file. In the JPEG file, all the layers will be flattened, so the printers will only see one flattened artwork. The printers won’t be able to edit or tweak the artwork, so this ensures that no text will go out of alignment, etc. Save the JPEG file in the highest option for Quality (’12’) and you are good! You can email that file over to your printer to have your poster printed.

Save as PSD and JPEG file

Save as PSD and JPEG file

* If you are more well-versed with Photoshop & Illustrator, we will actually love to receive your file in Photoshop EPS file or high-resolution PDF file. You can export your file to a high-resolution PDF file from most programs, especially Photoshop & Illustrator. If you are not very sure on this portion, feel free to give us a call or email us so we can clarify further.



We also emphasize on choosing the right printing partner. Find one who is easy to communicate with, offers a lot of support and cares about getting you the output and quality that you need.

We have often heard of horror stories where the printing partner simply received the file from the designer or customer and simply went ahead to print it without spotting errors in the file or asking the customer to double-check on design in the poster that seemed not in place. Sometimes it comes down to common sense, but usually we narrow it down to one thing: Caring for the Customer.

At, we check through every file sent to us, ensure all is in order, and even send a visual back to the customer. The customer checks through the visual and has to give us the final confirmation that all is in order with the artwork, before we proceed to print the poster.

Choosing the Right Partner to Print

Choosing the Right Partner to Print

There are many finishing options that you can select for your poster:

• Do you want it to be mounted on foamboard, or non-mounted?

• Do you want it matt-laminated (95% of customers do) or gloss-laminated?

• Do you want it to be framed? Or mounted with capping?

• Do you need a display stand to hold it up for you?


Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing


All said and done, enjoy the process!

Let us know if you need any assistance. :D


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How much does a simple pull up banner stand cost?

How much does a simple pull up banner stand cost?How much does a simple pull up banner stand cost?

“It is our first time ever at an exhibition in 3 weeks’ time. We are not sure how to get started preparing for this event. After reading the itinerary we got nervous, and I thought you would be the best to approach. Can you tell us what we should do. And also, how much does a simple pull up banner stand cost?”

All the different models of our pull up banner stands and their pricing are listed here > so do have a look through to see which would be most suitable for you.

The cost of a pull up banner stand ranges from $95 to $380. $95 would be the Budget 60 model which is 60cm width by 160cm height. $380 is for the Deluxe 150 model which is 150cm width by 200cm height.

We would suggest that for an exhibition, especially if you are in the standard shell scheme booth (those with 3 walls, measuring 3m x 3m in size), you should get at least a pull up banner stand that is 2m in height and 85cm width.

Anything that is shorter in height or narrower in width would not look impressive in a big exhibition space.

Our most popular model is the Premium85 Pull Up Banner Stand, which is 85cm width and 200cm height.


how much does a simple pull up banner stand cost? how much does a simple pull up banner stand cost? how much does a simple pull up banner stand cost?

Do look through the Pull Up Stands page, we have lots of photo examples on it, for every single model of pull up banner stand that we offer. Viewing the photo galleries will give you a clearer idea of what might suit you best.

Do note that design charges are not part of the pricing listed on the page. Design fee is charged separately, and we quote for design after speaking with you in more detail on what you require in the banner design. After we have gotten the design brief from you, we will quote you for the design fee.

You can begin by dropping us a short email, listing the information you want on your banner, together with the images you’ve selected to be in it. Do also send your logo and contact information. (It’s okay if you don’t have nice high resolution images, we can help to source and purchase stock photography relevant to your company or industry)

The stress of preparing for an exhibition is real! We understand – and we are here to pitch in and assist. The Bannerstand People will sweat the finer details for your marketing collaterals, keeping our eye on your deadlines, and do our best always to get it done well on time.


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How to Maximise Booth Space?

How to Maximise Booth Space?

How Do I Maximise My Booth Space?

Your booth space in the exhibition is truly where you make it or break it. All the planning culminates in the short days and hours that you will be at the booth space itself, and you want to be sure you have it all prepared, so that the experience will be smooth sailing for you and your team.


3 ways to get the best out of your exhibitor booth


How to Maximise Booth Space?

Pop Up Stand 3×3 (3 Curved) with Hardcase Countertop – Mach

1. Engaging exhibition visitors at the exhibitor booth

Most exhibitions will go through peak and off-peak periods during the day. Sometimes it can get very quiet. Or sometimes there can be a mad rush of foot traffic right at the aisle of your exhibitor booth. You need to decide on the best strategies to grab the attention of your visitors. They walk past and take in your exhibitor booth, do a once-over, sweeping gaze to quickly decide if you are worth stopping for. Or they keep moving to the next booth and the next booth. You need to stop them in their tracks one way or another.

So no wonder really, that a smile can be referred to as a disarming smile. As the visitors walk past you, arrest them in their tracks with your most welcoming smile. Make eye contact and acknowledge them with a friendly nod. Invite them over with a simple ice-breaker. You can start off with the simple question to ask if they have tried or heard about your company or your company’s products.

Do your best to engage, and to create rapport. Don’t launch right away into your sales pitch. Zoom out to the more generic issues, take some time to get to know them and what brought them to the exhibition today. Remember be engaging, and not too aggrassive. You listen first, and get them to talk to you first.


2. Have contests and promotions

Offer something sizeable as a prize and gather visitor information to build leads you can follow up on later. You can also have a name card lucky draw with prizes like the latest gadget or tablet. This allows you to engage your visitors with some fun.


3. Clear and effective signage

Dress up your exhibition booth clearly to reflect your company’s brand and message. At a glance, can the customer understand what it is you do and what you are offering? It will draw visitors who are looking for what you offer, at the same weeding out visitors who have no interest at all, so that you can spend quality time with qualified leads who are likely to become your customers.

In a standard shell scheme booth, you can invest in Pop Up Stands as well as Pull Up Stands to make an impactful display. A well-designed banner will lay out your brand message clearly and help you to communicate more effectively with the exhibition visitors.


All the best, and we hope you get the very best out of your exhibition booth! Give The Banner Stand People a call to discuss how we can help you bring out the best for your company at its next marketing event – we’ll be pleased to assist!


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