Here are 21 specific goals that can be achieved by your company at an exhibition :



• Get on the radar of the media so they know that you are there at the exhibition

• Generate coverage from your presence at the exhibition. Do you have a new product to launch? What’s the angle that makes it newsworthy?

• Build relationships with members of the media before, during and after the exhibition. It will come in very useful in the long-run.



• Test the market on a new product you are launching. What’s the response like? What can be improved? Take copious notes so you know what to improve and refine on when you go back to the drawing board.

• Research your marketing campaign and see what others are doing too. How can your ideas be improved?

• Discover perceptions from the market and also market awareness of your brand. Talk to many people and discover perceptions.



• Identify and recruit new distributors or partners. This is a great time to reach out and create new channels.

• Support your current sales channel while you are at the exhibition.

• Build your reputation as a partner.



• Create or raise market awareness of your brand

• Position or reposition your brand. An exhibition is a great time to make a splash or announcement.

• Educate / Demonstrate. Make use of your stage to share and educate.

• Boost investor perceptions. Being involved in exhibitions shows you have arrived.

• Develop new markets that you want to get into.



• Build relationships with current customers

• Educate customers

• Upsell and cross-sell customers

• Collect customer testimonials

• Re-sell lapsed customers



• Generate sales leads

• Make direct sales

• Build a contact database

A4 Mini Pull Up Stand

The A4 mini pull up stand is the light and portable desktop version of our popular Pull Up Stand. It is easy to keep and easy to set up in mere seconds.

For more enquiries on this product, please email us at



A4 Mini Pull Up Stand

A4 Mini Pull Up Stand


The A4 mini pull up stand is great for placing on the table at exhibitions, where your other marketing collaterals such as brochures and flyers are displayed. After using, you can roll it back in and store compactly, knowing that the print will be protected because it is kept safe and snug inside the base of this stand.


Leave A Comment

[supsystic-form id=14]

How To Fix a Stainless Steel Clip Banner Stand?

The stainless steel clip banner stand has a heavy base weighing 12kg and this comes in handy in outdoor areas that can get a bit windy. Most lightweight stands or display items might topple over or fly in the face of the wind, but the stainless steel clip banner stand will remain standing, displaying your poster or banner.

It comes with 2 adjustable clips to hold your poster or banner and is very flexible in handling posters or banners of various sizes. To hold large banners, you can use 2 or 3 of these stands to hold up the sides. A great looking and versatile display stand.

The video below shows how to assemble the stainless steel clip banner stand:

In most cases, you do not need to assemble or disassemble the stand. When you purchase the stainless steel clip banner stand from us, we will deliver it to you assembled, unless you require it to be stored in your warehouse and need it more compact. In most cases, our customers want the clip banner stand delivered to retail outlets and ready to use, so we will deliver it assembled.

Assembling is not difficult. You just need to screw the pole into the base of the stand, and fix the 2 clips on. The sections of the pole are locked when you rotate clockwise, and unlocked when you rotate counter-clockwise. It really is very simple to use.

Stainless Steel Clip Banner Stand


One of the benefits of using this stand is how easy it is to change your posters and banners that you wish to display. The top and bottom clips easily release the display poster or banner, and you can put up a new one. You can change them daily if you wish to. It only takes a few seconds to get it done.


Leave A Comment

[supsystic-form id=14]