Tripod for Poster Display and Marketing Promotion

As consumers, we have gotten so used to seeing display systems in use at shopping malls or retail storefronts that we seldom stop to consider which kind of systems are frequently being used or which display stands are most portable, easy to set up and functional – that is, until we are required to decide and purchase for our own use.

Allow us to introduce the ever-trusted Tripod Easel.

It is one of the most common and reliable display tools in a marketer’s toolkit. The next time you are at a mall, look around and you will find the common usage of tripod for poster presentation and display. It is so commonplace and non-intrusive – the flat poster on a board, with 3 legs jutting out under it. Most of us have walked past this non-assuming and simple display almost every day without even stopping to consider it. Our eyes are drawn to the sale / promotional message on the printed foamboard poster, we rarely think about the tripod easel that supports it.

Over time, other forms of display stands have emerged – clip banner stands, sign stands, x stands, pull up banners, and many more, in a myriad of shapes and sizes and designs – but the tripod easel still ranks right there at the top of the list for marketers who opt for a simple and nifty poster holder.

These are some of the plus points of using a tripod easel:

#1: It is portable

The Tripod Easel comes with 3 adjustable legs that can slide in so that it becomes compact and can easily be packed away in a luggage bag, if you need to. It comes with its own carrying bag. You can expand it to maximum size to hold a big poster, even A0 size if you require.

#2: It is lightweight

The Tripod Easel is so light that it easily trumps all other types of display stands that are heavier in comparison. Because of the lightweight nature of the stand, many companies keep 10-20 tripod easels to be used for their marketing events, and easily packed away compactly after their events without taking up a lot of space or weighing a lot.

#3: It is not intrusive

You hardly notice the Tripod Easel when it is being used to hold up your poster. Just 3 legs peeking out from the poster, with most of the attention being paid to the poster itself and the promotional message that the poster is displaying.

Some customers even use tripod easels to display multiple posters in an art gallery style.

If you have never used a Tripod for Poster display, and wish to see a sample, you can contact our friendly staff and we will be glad to assist you with your queries. We have ready stock of the tripod easel, and we can also produce the posters for you in time for your event.

Find the Tripod Easel listed here on our Product Page

Related posts:

Traditionally, easels were used for paintings and by artists. The modern tripod for poster display is an enhanced and improved tool that is commonly used by marketers worldwide. Read up more info in this Wiki on Easel

Do speak to us. :D


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Attending an Exhibition in Singapore for the first time


If you are attending an exhibition in Singapore, you will find the island affectionately referred to as ‘The Little Red Dot’ to be a dynamic business hub with unlimited choices for dining, shopping and more. Singapore as a business hub provides easy access to Asia’s markets. As a well-integrated MICE (meetings, incentives, conferences, exhibitions) hotspot, it is the perfect location for business with your regional and international clients.

For those who are attending an exhibition in Singapore for the very first time,

Welcome! Or as we say in our national language: Selamat Datang!

Attending an Exhibition in Singapore for the first time

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how to prepare poster for printing

how to prepare poster for printing

How do I prepare a poster for printing?

Do you need to prepare a poster for printing? Cool. What used to be the domain of the select few, such as advertising agencies, design specialists and graphic artists has now been liberalised such that anyone can do so and almost anyone will be able to print posters which they have designed themselves.

Over the years, the process has become easier, more affordable and within the reach of the average Joe. Anyone with a smartphone and a computer can whip up a poster on their own, and send it for printing. Even if you don’t have access to a professional graphics editor such as Photoshop, there are free alternatives such as GIMP, Paint, Canva and more. You can find them listed here.

Having said that, there are a few rules to take note of when you are preparing your artwork. In this article, we have come up with 5 things to keep in mind when you are preparing your poster for printing.




There are 2 parts to preparing a poster for printing – the Art and the Science of it.

The ART of preparing a poster: creativity and aesthetics. Here’s where you inject beauty into the frame, splash your ideas across the canvas and design to your heart’s desire. Make it beautiful. Make it pop. If you’re designing a poster to promote a product or for marketing purposes, then bring attention to the marketing message. Design with the objective in mind. Have a call-to-action.

The SCIENCE of preparing a poster: the specifications and technical aspect of ensuring your poster will print out properly. In the 5 things we cover, it will assist you in preparing the science of printing a poster.



There are 2 color modes in most graphic editors such as Photoshop that you need to know – RGB and CMYK. RGB color mode is suitable when you are designing for the web or for display on a digital screen. CMYK is suitable when you are designing for print output. This is because printing machines use CMYK color (CMYK = cyan, magenta, yellow and black). The CMYK color properties will relay to your printer how to mix ink to produce the shades in your design.

If your photos are in RGB, fret not. You can select to change the color mode in Photoshop to CMYK. Go to Image > Mode > CMYK Color. This will convert your file from RGB to CMYK color mode.

Change RGB to CMYK color mode

Change RGB to CMYK color mode



Start off right by preparing the canvas accurately. Image size (in centimetres or inches. the width and height) and Image resolution (pixels/inch) will prepare the poster correctly so that it prints out nicely and clearly. You must not expect to design a poster in A5 size and print it out in A1 size without the images appearing blurred and pixelated. That will be so disappointing.

Decide what is the correct size that you want to design for. If it is A2 size (as shown in the screenshot below), then the width will be 42cm and the height will be 59.4. For more information on other poster sizes, refer to our post on Common Poster Sizes.

Choose Image Size for Printing Poster

Choose Image Size for Printing Poster

For the resolution, you can select minimum 150 pixels/inch. This is also referred to as 150dpi. For large format printing, 150dpi is sufficient. If you are preparing artwork for offset printing (brochure, namecards, flyers), then we suggest 300dpi. A yardstick for this is: ‘the higher the better’. (However, if it’s too high, the file size will be HUGE!) Just don’t send artwork in 72dpi.. the printout might be blurred and undesirable.



After you’ve done the artwork, check on your side if the images will turn out fine. Zoom into the graphics at 66.7% on your screen and visually go over every part of the poster. Is it clear? Is it sharp? The sharpness of the details, the text and the images you see on your screen at 66.7% is a close indication of how the printout will appear.

If it’s all good, great! You are ready to send the poster in for printing!

Checking Artwork for Poster

Checking Artwork for Poster



We suggest that you save the file in both PSD and JPEG file format. (Please see footnote below as well..)

PSD file will retain your artwork in its working file mode, with all the layers for text, photos and colors separate. So if you should need to go back to your artwork at a later date and make changes, edit it, you can. Be sure to save a PSD version for your safekeeping.

JPEG file is what you will send over for printing. JPEG file will not be as big in size as the PSD file. In the JPEG file, all the layers will be flattened, so the printers will only see one flattened artwork. The printers won’t be able to edit or tweak the artwork, so this ensures that no text will go out of alignment, etc. Save the JPEG file in the highest option for Quality (’12’) and you are good! You can email that file over to your printer to have your poster printed.

Save as PSD and JPEG file

Save as PSD and JPEG file

* If you are more well-versed with Photoshop & Illustrator, we will actually love to receive your file in Photoshop EPS file or high-resolution PDF file. You can export your file to a high-resolution PDF file from most programs, especially Photoshop & Illustrator. If you are not very sure on this portion, feel free to give us a call or email us so we can clarify further.



We also emphasize on choosing the right printing partner. Find one who is easy to communicate with, offers a lot of support and cares about getting you the output and quality that you need.

We have often heard of horror stories where the printing partner simply received the file from the designer or customer and simply went ahead to print it without spotting errors in the file or asking the customer to double-check on design in the poster that seemed not in place. Sometimes it comes down to common sense, but usually we narrow it down to one thing: Caring for the Customer.

At, we check through every file sent to us, ensure all is in order, and even send a visual back to the customer. The customer checks through the visual and has to give us the final confirmation that all is in order with the artwork, before we proceed to print the poster.

Choosing the Right Partner to Print

Choosing the Right Partner to Print

There are many finishing options that you can select for your poster:

• Do you want it to be mounted on foamboard, or non-mounted?

• Do you want it matt-laminated (95% of customers do) or gloss-laminated?

• Do you want it to be framed? Or mounted with capping?

• Do you need a display stand to hold it up for you?


Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing


All said and done, enjoy the process!

Let us know if you need any assistance. :D


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How much does a simple pull up banner stand cost?

How much does a simple pull up banner stand cost?How much does a simple pull up banner stand cost?

“It is our first time ever at an exhibition in 3 weeks’ time. We are not sure how to get started preparing for this event. After reading the itinerary we got nervous, and I thought you would be the best to approach. Can you tell us what we should do. And also, how much does a simple pull up banner stand cost?”

All the different models of our pull up banner stands and their pricing are listed here > so do have a look through to see which would be most suitable for you.

The cost of a pull up banner stand ranges from $95 to $380. $95 would be the Budget 60 model which is 60cm width by 160cm height. $380 is for the Deluxe 150 model which is 150cm width by 200cm height.

We would suggest that for an exhibition, especially if you are in the standard shell scheme booth (those with 3 walls, measuring 3m x 3m in size), you should get at least a pull up banner stand that is 2m in height and 85cm width.

Anything that is shorter in height or narrower in width would not look impressive in a big exhibition space.

Our most popular model is the Premium85 Pull Up Banner Stand, which is 85cm width and 200cm height.


how much does a simple pull up banner stand cost? how much does a simple pull up banner stand cost? how much does a simple pull up banner stand cost?

Do look through the Pull Up Stands page, we have lots of photo examples on it, for every single model of pull up banner stand that we offer. Viewing the photo galleries will give you a clearer idea of what might suit you best.

Do note that design charges are not part of the pricing listed on the page. Design fee is charged separately, and we quote for design after speaking with you in more detail on what you require in the banner design. After we have gotten the design brief from you, we will quote you for the design fee.

You can begin by dropping us a short email, listing the information you want on your banner, together with the images you’ve selected to be in it. Do also send your logo and contact information. (It’s okay if you don’t have nice high resolution images, we can help to source and purchase stock photography relevant to your company or industry)

The stress of preparing for an exhibition is real! We understand – and we are here to pitch in and assist. The Bannerstand People will sweat the finer details for your marketing collaterals, keeping our eye on your deadlines, and do our best always to get it done well on time.


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