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How do I prepare a poster for printing?

how to prepare poster for printing

How do I prepare a poster for printing?

Do you need to prepare a poster for printing? Cool. What used to be the domain of the select few, such as advertising agencies, design specialists and graphic artists has now been liberalised such that anyone can do so and almost anyone will be able to print posters which they have designed themselves.

Over the years, the process has become easier, more affordable and within the reach of the average Joe. Anyone with a smartphone and a computer can whip up a poster on their own, and send it for printing. Even if you don’t have access to a professional graphics editor such as Photoshop, there are free alternatives such as GIMP, Paint, Canva and more. You can find them listed here.

Having said that, there are a few rules to take note of when you are preparing your artwork. In this article, we have come up with 5 things to keep in mind when you are preparing your poster for printing.

 


5 THINGS TO KEEP IN MIND WHEN PREPARING A POSTER FOR PRINTING


 

There are 2 parts to preparing a poster for printing – the Art and the Science of it.

The ART of preparing a poster: creativity and aesthetics. Here’s where you inject beauty into the frame, splash your ideas across the canvas and design to your heart’s desire. Make it beautiful. Make it pop. If you’re designing a poster to promote a product or for marketing purposes, then bring attention to the marketing message. Design with the objective in mind. Have a call-to-action.

The SCIENCE of preparing a poster: the specifications and technical aspect of ensuring your poster will print out properly. In the 5 things we cover, it will assist you in preparing the science of printing a poster.

 

1. COLOR MODE

There are 2 color modes in most graphic editors such as Photoshop that you need to know – RGB and CMYK. RGB color mode is suitable when you are designing for the web or for display on a digital screen. CMYK is suitable when you are designing for print output. This is because printing machines use CMYK color (CMYK = cyan, magenta, yellow and black). The CMYK color properties will relay to your printer how to mix ink to produce the shades in your design.

If your photos are in RGB, fret not. You can select to change the color mode in Photoshop to CMYK. Go to Image > Mode > CMYK Color. This will convert your file from RGB to CMYK color mode.

Change RGB to CMYK color mode

Change RGB to CMYK color mode

 


2. IMAGE SIZE & RESOLUTION

Start off right by preparing the canvas accurately. Image size (in centimetres or inches. the width and height) and Image resolution (pixels/inch) will prepare the poster correctly so that it prints out nicely and clearly. You must not expect to design a poster in A5 size and print it out in A1 size without the images appearing blurred and pixelated. That will be so disappointing.

Decide what is the correct size that you want to design for. If it is A2 size (as shown in the screenshot below), then the width will be 42cm and the height will be 59.4. For more information on other poster sizes, refer to our post on Common Poster Sizes.

Choose Image Size for Printing Poster

Choose Image Size for Printing Poster

For the resolution, you can select minimum 150 pixels/inch. This is also referred to as 150dpi. For large format printing, 150dpi is sufficient. If you are preparing artwork for offset printing (brochure, namecards, flyers), then we suggest 300dpi. A yardstick for this is: ‘the higher the better’. (However, if it’s too high, the file size will be HUGE!) Just don’t send artwork in 72dpi.. the printout might be blurred and undesirable.

 


3. CHECKING THE IMAGE IS SHARP ENOUGH

After you’ve done the artwork, check on your side if the images will turn out fine. Zoom into the graphics at 66.7% on your screen and visually go over every part of the poster. Is it clear? Is it sharp? The sharpness of the details, the text and the images you see on your screen at 66.7% is a close indication of how the printout will appear.

If it’s all good, great! You are ready to send the poster in for printing!

Checking Artwork for Poster

Checking Artwork for Poster

 


4. SAVING THE FILE

We suggest that you save the file in both PSD and JPEG file format. (Please see footnote below as well..)

PSD file will retain your artwork in its working file mode, with all the layers for text, photos and colors separate. So if you should need to go back to your artwork at a later date and make changes, edit it, you can. Be sure to save a PSD version for your safekeeping.

JPEG file is what you will send over for printing. JPEG file will not be as big in size as the PSD file. In the JPEG file, all the layers will be flattened, so the printers will only see one flattened artwork. The printers won’t be able to edit or tweak the artwork, so this ensures that no text will go out of alignment, etc. Save the JPEG file in the highest option for Quality (’12’) and you are good! You can email that file over to your printer to have your poster printed.

Save as PSD and JPEG file

Save as PSD and JPEG file

* If you are more well-versed with Photoshop & Illustrator, we will actually love to receive your file in Photoshop EPS file or high-resolution PDF file. You can export your file to a high-resolution PDF file from most programs, especially Photoshop & Illustrator. If you are not very sure on this portion, feel free to give us a call or email us so we can clarify further.

 


5. CHOOSING THE RIGHT PRINTING PARTNER

We also emphasize on choosing the right printing partner. Find one who is easy to communicate with, offers a lot of support and cares about getting you the output and quality that you need.

We have often heard of horror stories where the printing partner simply received the file from the designer or customer and simply went ahead to print it without spotting errors in the file or asking the customer to double-check on design in the poster that seemed not in place. Sometimes it comes down to common sense, but usually we narrow it down to one thing: Caring for the Customer.

At Pullupstand.com, we check through every file sent to us, ensure all is in order, and even send a visual back to the customer. The customer checks through the visual and has to give us the final confirmation that all is in order with the artwork, before we proceed to print the poster.

Choosing the Right Partner to Print

Choosing the Right Partner to Print

There are many finishing options that you can select for your poster:

• Do you want it to be mounted on foamboard, or non-mounted?

• Do you want it matt-laminated (95% of customers do) or gloss-laminated?

• Do you want it to be framed? Or mounted with capping?

• Do you need a display stand to hold it up for you?

 

Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing

Prepare a poster for printing

 

All said and done, enjoy the process!

Let us know if you need any assistance. 😀

 

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How much does a simple pull up banner stand cost?

How much does a simple pull up banner stand cost?How much does a simple pull up banner stand cost?

“It is our first time ever at an exhibition in 3 weeks’ time. We are not sure how to get started preparing for this event. After reading the itinerary we got nervous, and I thought you would be the best to approach. Can you tell us what we should do. And also, how much does a simple pull up banner stand cost?”

All the different models of our pull up banner stands and their pricing are listed here > http://pullupstand.com/pull-up-stands/ so do have a look through to see which would be most suitable for you.

The cost of a pull up banner stand ranges from $95 to $380. $95 would be the Budget 60 model which is 60cm width by 160cm height. $380 is for the Deluxe 150 model which is 150cm width by 200cm height.

We would suggest that for an exhibition, especially if you are in the standard shell scheme booth (those with 3 walls, measuring 3m x 3m in size), you should get at least a pull up banner stand that is 2m in height and 85cm width.

Anything that is shorter in height or narrower in width would not look impressive in a big exhibition space.

Our most popular model is the Premium85 Pull Up Banner Stand, which is 85cm width and 200cm height.

 

how much does a simple pull up banner stand cost? how much does a simple pull up banner stand cost? how much does a simple pull up banner stand cost?

Do look through the Pull Up Stands page, we have lots of photo examples on it, for every single model of pull up banner stand that we offer. Viewing the photo galleries will give you a clearer idea of what might suit you best.

Do note that design charges are not part of the pricing listed on the page. Design fee is charged separately, and we quote for design after speaking with you in more detail on what you require in the banner design. After we have gotten the design brief from you, we will quote you for the design fee.

You can begin by dropping us a short email, listing the information you want on your banner, together with the images you’ve selected to be in it. Do also send your logo and contact information. (It’s okay if you don’t have nice high resolution images, we can help to source and purchase stock photography relevant to your company or industry)

The stress of preparing for an exhibition is real! We understand – and we are here to pitch in and assist. The Bannerstand People will sweat the finer details for your marketing collaterals, keeping our eye on your deadlines, and do our best always to get it done well on time.

 

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21 Goals at an Exhibition

master-exhibition

21 GOALS THAT YOUR COMPANY CAN ACHIEVE AT AN EXHIBITION

Here are 21 specific goals that can be achieved by your company at an exhibition :

master-exhibition

MEDIA RELATIONS

• Get on the radar of the media so they know that you are there at the exhibition

• Generate coverage from your presence at the exhibition. Do you have a new product to launch? What’s the angle that makes it newsworthy?

• Build relationships with members of the media before, during and after the exhibition. It will come in very useful in the long-run.

 

MARKET RESEARCH

• Test the market on a new product you are launching. What’s the response like? What can be improved? Take copious notes so you know what to improve and refine on when you go back to the drawing board.

• Research your marketing campaign and see what others are doing too. How can your ideas be improved?

• Discover perceptions from the market and also market awareness of your brand. Talk to many people and discover perceptions.

 

CHANNEL SUPPORT

• Identify and recruit new distributors or partners. This is a great time to reach out and create new channels.

• Support your current sales channel while you are at the exhibition.

• Build your reputation as a partner.

 

BRAND BUILDING

• Create or raise market awareness of your brand

• Position or reposition your brand. An exhibition is a great time to make a splash or announcement.

• Educate / Demonstrate. Make use of your stage to share and educate.

• Boost investor perceptions. Being involved in exhibitions shows you have arrived.

• Develop new markets that you want to get into.

 

CUSTOMER RELATIONSHIP

• Build relationships with current customers

• Educate customers

• Upsell and cross-sell customers

• Collect customer testimonials

• Re-sell lapsed customers

 

SALES

• Generate sales leads

• Make direct sales

• Build a contact database

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Using Brochure Stands to showcase Flyers, Brochures, Catalogues

You should use Brochure Stands to showcase your brochures, flyers, product catalogues and more. Depending on the size of your brochures, or printed collateral, you can choose from our many models of brochure stands for the best that suits your requirement.

 

WHY DO I NEED A BROCHURE STAND?

Many companies print brochures, flyers and other collaterals. Generally, they use them to market and promote their products and services. However, too many companies then make the mistake of just displaying their brochures and flyers laid simply flat on tabletops. Hence, these marketing collaterals will just lie flat and lifeless and rarely attract the attention of potential customers.

Some opt to have their staff handing out the flyers. But we all tend to shrink away from salesmen. Generally, we just don’t like to be sold to. A good way to counter the resistance is to display your brochures and flyers attractively using brochure stands.  In this way, they can grab the attention of passersby and make them stop in their tracks to consider your offerings. Potential customers can take the flyers or brochures. They do not have to get accosted by your staff. This is overall a friendlier approach to promotion.

 

DIFFERENT MODELS OF BROCHURE STANDS

There are zig zag brochure stands, netting brochure stands, zip up brochure stands, revolving brochure stands and more. Do let us know the size of your brochures or printed collaterals. In this way, we can advise you which model will suit you best. Other important factors to consider: portability, weight, sturdiness, number of compartments, etc.

 

DECIDING ON BROCHURE STANDS

Firstly, will you need the brochure stand to be placed at a fixed location (like the example of the SMU Shop Revolving Brochure Stand below)? Secondly, will you need something that’s easy to keep, portable and you can travel with (like the Netting Brochure Stand shown below, which can be packed compact into a small black carrying bag)? Third, will you need something with a countertop where you can put your namecards, as well as some collaterals as you are discussing with a client at an exhibition (then the Tabletop Black Zig Zag Brochure Stand will be suitable for you).

We have different models for A4 sized flyers and brochures. Also different models for A5 sizes flyers and brochures and different models for DL sized flyers and brochures. Common sizes used for brochures, flyers and such collaterals are A4, A5, A6, DL sizes.

 

To sum up, do let us know what you are looking for in your brochure stand. We are pleased to propose the best solution for you!

 

Revolving Brochure Stand

Revolving Brochure Stand

Zig Zag Brochure Stand, Tabletop

Zig Zag Brochure Stand, Tabletop

Netting Brochure Stand

Netting Brochure Stand