Prepare for common questions at the exhibition

Prepare for common questions at the exhibition

At the exhibition, you will encounter many visitors and potential customers.

They walk past your booths and most exhibitors are good at making eye contact and a polite nod, but that’s simply not enough!

To make the best out of your company’s investment in the tradeshow and exhibition, you should be engaging and interacting with visitors to the show. And once you’ve gotten past the ice-breaker and made contact, once you have passed your brochure and marketing collaterals, the visitor usually takes in your company’s proposition and asks a few questions to get the conversation going.

Don’t falter now! Make sure your team is ready to respond to simple questions and the basic objections.

You can prepare for this before going into the tradeshow, by having a list of questions and objections most likely to be posed to you by visitors drafted out and answered. Have this on paper and distributed to your team. Ensure they are all on the same page and can answer accordingly. This will help your team to present your company confidently to visitors, instead of hemming or hawing your way through their questions and looking totally unprepared.

Once you’ve passed the test of answering basic questions, only then will visitors be keen to take the conversation further.

All the best!

 

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Plan your use of space at the exhibition

Plan your use of space at the exhibition

When you are planning the use of space at the exhibition, consider how you can put your marketing collaterals and tradeshow displays neatly in your booth or space, while at the same time, maximising the visibility of these display stands and items.

Will you have a backdrop such as the Pop Up Stand? Usually, the Pop Up Stand fits neatly into a 3m x 3m standard exhibition booth. It fills up the booth nicely as a backdrop, and you should design the Pop Up Stand such that your company name and logo is easily seen from afar. This also helps when you are taking photos with customers and visitors and makes for great memories.

Where will you place posters and pull up stands? Will they be flanking your booth? Where do you foresee the flow of visitors to come from? Have your display items facing visitors and visible. Are they designed functionally to grab attention and quickly inform visitors about your company, its unique propositions and benefits?

Where will you place your literature, brochures and flyers? Are they just stacked on a table? Or neatly arranged on a brochure stand? Where can you stow away your boxes and packaging for your display items? All these require some thinking through, so that when the show is underway, you have a neat space that’s strong in visibility and designed to impress.

 

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How to Fix a Stainless Steel Clip Banner Stand?

How To Fix a Stainless Steel Clip Banner Stand?

The stainless steel clip banner stand has a heavy base weighing 12kg and this comes in handy in outdoor areas that can get a bit windy. Most lightweight stands or display items might topple over or fly in the face of the wind, but the stainless steel clip banner stand will remain standing, displaying your poster or banner.

It comes with 2 adjustable clips to hold your poster or banner and is very flexible in handling posters or banners of various sizes. To hold large banners, you can use 2 or 3 of these stands to hold up the sides. A great looking and versatile display stand.

The video below shows how to assemble the stainless steel clip banner stand:

In most cases, you do not need to assemble or disassemble the stand. When you purchase the stainless steel clip banner stand from us, we will deliver it to you assembled, unless you require it to be stored in your warehouse and need it more compact. In most cases, our customers want the clip banner stand delivered to retail outlets and ready to use, so we will deliver it assembled.

Assembling is not difficult. You just need to screw the pole into the base of the stand, and fix the 2 clips on. The sections of the pole are locked when you rotate clockwise, and unlocked when you rotate counter-clockwise. It really is very simple to use.

Stainless Steel Clip Banner Stand

 

One of the benefits of using this stand is how easy it is to change your posters and banners that you wish to display. The top and bottom clips easily release the display poster or banner, and you can put up a new one. You can change them daily if you wish to. It only takes a few seconds to get it done.

 

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